by Caroline Leach | Nov 7, 2015 | Careers, Change, Leadership, Learning, Marketing & Analytics

“You have to let go of something to make room for something new.”
Author Cynthia Oredugba (pictured, right) shared this and more at a Women of AT&T Southern California fundraiser for scholarships.
Led by chapter president Georgia Zachary (pictured, left), the event was held this weekend at Marmi at The Point in El Segundo, Calif.
How did I find myself there?
For the last year I’ve led the DIRECTV Women’s Leadership Exchange – an employee resource group for professional development, networking, mentoring and community service.
DIRECTV was acquired by AT&T this summer, creating the world’s largest pay TV provider and a video distribution leader across TV, mobile and broadband.
Among other things, our employee resource groups are coming together. This is how I found myself listening to Cynthia Oredugba talk about change.
“You can’t get better by staying the same,” was another truth she shared that struck a chord.
It reminded me of the DIRECTV Leadership Development Program I attended two years ago.
At the end of a life-changing week, I realized I’d only thought I had a big dream for myself in becoming VP of Corporate Communications.
Coming out of the program, I was energized by the idea of pivoting and stretching into a new area – whether that was investor relations, operations, marketing or something else entirely.
But it wasn’t until the transformative coming together of AT&T and DIRECTV that an opportunity would arise.
Three weeks ago, I moved into a marketing role. It centers on the customer experience, consumer research and the vision for the future of the marketing organization.
This speaks to the opportunities that come from change. And from being part of a newly combined company. And among leaders with a commitment to talent mobility as a way for people to grow and contribute.
It also allows me to explore for the first time my full spectrum of the high-scoring artistic, social end enterprising parts of the Strong Interest Inventory. This career assessment tool links personal interests with a variety of career fields.
I’ve long seen Human Resources, Corporate Communications and Marketing along a related spectrum of careers that blend the qualitative and the quantitative, design and data, and people and products.
Having spent many years in Corporate Communications and HR leadership roles, I’m thrilled to have an opportunity in Marketing.
And now the hard work begins. Applying previous knowledge to new situations. Addressing new business challenges. Adapting to new norms.
It’s a good thing I love learning. Because there’s going to be a lot of it in the near future. And we all need to be constant learners, whether or not we’re changing jobs, functions or companies.
Thankfully I work with a lot of great people who are more than willing to answer questions and share insights.
As I dive into the new role, I’ve been pleasantly surprised by the many parallels between what I used to do and what I do now.
And that’s been the best learning of all. You don’t have to let go of something you’ve loved as you move into something new.
You just have to let it evolve into a new state. It’s about combining what you’ve done with a commitment to lifelong learning to inform what you do today – and tomorrow.
by Caroline Leach | Oct 30, 2015 | Change, Learning, Work/Life

Being here now.
Easier said than done.
There are always plans to make. Projects to start. People to see. Posts to do.
Except for one thing. If you’re constantly living in the future, it’s all too easy to miss the beauty of today.
Goals can be so compelling. So encompassing. So engaging. So much so that it’s all too easy to get lured into some future state that doesn’t yet exist.
Don’t get me wrong. Visualizing the future is a powerful way to make it happen.
But too much visualization and too little living in the moment can lead to wishing your life away.
It always makes me a bit sad the way people react to Mondays. As if it’s a day to simply be endured. On the way to more enjoyable days of the week.
But you can have as much fun on a Monday . . . as on a Wednesday . . . as on a Saturday. It’s all about your mindset. And embracing every day as potentially the best one of your life.
Sometimes I get so focused on a goal that I neglect to savor the moment. To enjoy the process as it’s unfolding. To make the journey sweeter than the destination.
That’s when my husband reminds me of the sage philosopher, Dr. Seuss. He wisely said, “Don’t cry because it’s over. Smile because it happened.”
The key is to enjoy each moment as it unfolds. How do you do that? By being here now.

by Caroline Leach | Oct 25, 2015 | Careers, Change, Learning, Social Media

The world’s information doubles every 12 months. Americans change careers 7 times over a lifetime. And your toddler or teen still doesn’t come with instructions.
With ever-present change, how can you learn what you need to know in a new situation?
1. Set goals. Decide what you need to learn. Determine what problem you are solving for.
2. Make a plan. Think about how you could best go about learning what you need to know. Identify a few learning sources and draft a brief plan.
3. Talk to people. Ask questions. How did they learn what they know? Would they be willing to sit down with you and walk you through a new task or explain a process?
4. Read. Check out blog posts, articles and books.
On my Kindle reader is What To Do When You’re New. We’re “new” more of then than we think we are. It could be a new job or a new class we’re taking.
If you’re starting a new job, The First 90 Days gives an invaluable road map. It’s worthwhile to do the exercises and answer the question prompts.
5. Stretch. See if there’s a new project you could take on at work that will give you an opportunity to accelerate your learning objectives.
6. Take a class. Go back to school, with MOOCs, your company, local adult education, community college or university extension.
7. Watch a video. Check out TED talks and YouTube videos. Download the apps so you can watch a short video whenever you have a few extra minutes.
8. Make connections. Think about how what you already know relates to what you’re learning. See if there are enough similarities to accelerate your learning.
9. Learn by doing. Put your learning into practice. Adopt the Cal Poly San Luis Obsipo mantra of “learning by doing.”
That’s why I’m on Instagram. I wanted to experiment with communicating through images rather than words.
10. Make your own internship. Take inspiration from Robert De Niro’s character in The Intern. Figure out what needs to be done and go do it.
At my new company, there’s even an app for that. Leaders with projects needing extra help load them into the app. Team members pick a project, learning new skills and getting to know colleagues in the process.
11. Ask for feedback. Ask people what they see that’s going well with your learning plan and where you could do better. Make course corrections based on what they say.
12. Be fearless. A few years ago we introduced social collaboration into our workplace. It represented a new way to work, and it wasn’t one I was familiar – or comfortable – with.
However, I pushed through uncomfortable feelings. I asked questions, even if I thought they might be viewed as stupid. And I was willing to make mistakes.
That’s why I started my first blog, internally, a few years before this one. I needed to “learn by doing” so I could help other leaders do the same.
And a few years later, nearly 90% of employees had adopted a new way to work with social business. That was worth all the awkwardness and the errors along the way.
How are you becoming a lifelong learner?
Recent Comments