College App Weekend

IMG_1335

It’s crunch time.

College apps for many California schools are due on Nov. 30. If you have a high school senior, as I do, this makes for an interesting Thanksgiving weekend.

Thankfully, the University of California and California State University apps are done. Now it’s on to the other schools with a variety of submission dates.

But all of the heavy lifting is done. The college visits. The standardized tests. Three years of academic high school courses. Extracurriculars. Volunteering. Work experience.

And that was all on my daughter’s part. For my part, it’s been encouraging, advising and a lot of driving. Okay, and a little nagging – no, actually, a lot – along the way.

As part of my learning project, what have I learned through this process?

Where you go to school does not define you. Opportunities are available wherever you are. You just have to look for them.

This applies in life; not just in college. Wherever you are today, there are opportunities. As Thomas Edison said, however, they may be disguised as hard work.

  • Put in the work. The real work happens every day. It involves having a vision for your life, setting goals and working toward them every day.

Making consistent progress toward goals is what makes people happy. Read more about how that applies to work in Teresa Amabile‘s The Progress Principle.

  • Follow the directions, and push the boundaries. A lot of school and life consists of following directions. That’s especially important in navigating any big bureaucracy.

But it’s also important to learn how you can push the boundaries in an ethical way, to make your own unique contribution.

In college applications, this is where the essays become so important. Rather than simply being a number with a GPA and SAT scores, your teen can show their unique approach to life and learning.

In life, it’s constantly asking how you could do things better. What would delight your family, your colleagues and your customers? What would delight you?

  • Don’t be afraid to make a change. Our culture places a huge premium on tenacity and perseverance. I’m one of the biggest adherents. There’s rarely a problem that can’t be solved through intense effort.

Yet there’s also wisdom in knowing when to cut your losses and make a change. I learned this when I ended up at the wrong college for me.

Instead of hunkering down and trying to make it work, I transferred to another school. I ended up in a better place for me. And it made all the difference.

(That’s one of my beloved alma maters, UCLA, pictured above. It feels only slightly ironic to be writing this on the day when my two alma maters are facing off in college football.)

This change principle can apply to anything in life – a career, an exercise program or a volunteer activity.

This blog started out as a way to explore the future of corporate communications. Many changes in my life this year – both personal and professional – have altered my course.

This blog has evolved. It’s still evolving. Just as life is constantly doing the same.

It’s part of finding the way to the future – just as college serves the same exploratory purpose. The next posts are still to be written.

What will they hold?

The Learning Project

IMG_7535

What activity captivates you? Completely absorbs you? Compels you to do it no matter what?

For me, it’s writing. And reflecting on the first year of this blog, it’s about learning.

And I have a lot of learning to do. Don’t we all?

I started this blog to explore corporate communications – leading the function, the field and the future.

Now I find myself with the amazing opportunity of pivoting into marketing.

Of course, corporate communications and marketing have many parallels.

In communications, the focus is on the benefits of any given topic, initiative or program. Its purpose is to influence beliefs and actions. It’s about leading change and transformation. And it’s about business performance.

Those attributes also apply in marketing. Yet at the same time, I’m learning a new function, a new language and a new culture.

The usual cliches apply. Drinking from multiple firehoses. Feeling like part of Lucy’s famous chocolate scene.

There must be a better way – to identify what to learn, how to learn and how to do it fast.

Beyond that, I’m grappling anew with the big question from college – what do I want to do with the rest of my life?

It’s an eery deja vu feeling, as a parent of two teens. What will they need to know as they become adults?

At the current pace of change, an HBR blog post projected that “you have to recover one-quarter of your college education every 5 years.”

The authors gently suggested devoting 3 hours a week to learning and preparing for the future. While the math worked out to 6 hours a week, 3 seemed more realistic.

As I invest time in learning, I’ll write about it in this blog. It’s my learning project over the next year.

A blog is supposed to have a laser-like focus on a single topic. But as technology makes our lives more transparent and interconnected, I’ll address multiple learning topics.

Each month I’ll focus on an area of marketing and an area about life. That’s my approach to work/life, because they’re one in the same and not two separate spheres. One influences the other, and vice versa.

With thanks to Nina Amir, I did a mind-mapping exercise (pictured) this weekend with sticky notes on a poster board.

On this learning journey I’m also inspired by Gretchen Rubin. Her year-long happiness project was part of my last post, To Feel Good, Do Good.

And although I don’t (yet) have a detailed roadmap or a perfect plan, I’m taking to to heart the wise words in Just Start.

I’m taking a step forward and learning as I go.

To Feel Good, Do Good

Thanksgiving

This post is based on my inspiration at the November meeting of the Palos Verdes Chapter of National Charity League.

Here are a few things to give thanks for – Fall weather. Football. Fireplaces. Finally!

Our president Francine Mathiesen is a great model of this year’s theme of “Being The Good.” And Thanksgiving is great for doing good.

NCL is full of opportunities – turkey dinners for Boys & Girls Club, meals at LA Food Bank, time with children at Peace4Kids, and more.

And by doing good, you’ll feel good. People who are givers are happier. You already know this, but it’s worth a reminder.

Why? Because of the “happiness curve.” People start life out happy, but then a funny thing happens.

Happiness hits rock bottom in the 40s and early 50s. The global average is 46. So be happy if you’re past that age, because you’re already on the upswing.

One theory is teenagers are a drag on happiness. The Economist asked, “Could the misery of the middle-aged be the consequence of sharing space with angry adolescents?”

In our house, we turned the “angry adolescent” phrase into a joke when one of our teens is in a bad mood. It lightens up heavy moments.

That brings me to a great book. Who’s read Gretchen Rubin’s The Happiness Project?

She took a year to experiment with becoming happier. Each month she had a new focus – boosting energy, remembering love, making time for friends, and so on.

She’s a wife, a mother of two daughters, and a lawyer. When she clerked with Supreme Court Justice Sandra Day O’Connor, she realized she wanted to be a writer.

You might enjoy doing your own happiness project in 2016.

She starts by sharing her “Secrets of Adulthood.” Here are my favorites:

  1. People don’t notice your mistakes as much as you think
  2. Most decisions don’t require extensive research
  3. It’s important to be nice to everyone
  4. By doing a little bit each day, you can get a lot accomplished
  5. If you can’t find something, clean up
  6. You don’t have to be good at everything
  7. If you’re not failing, you’re not trying hard enough
  8. People actually prefer that you buy wedding gifts off their registry
  9. You can’t profoundly change your children’s natures by nagging them or signing them up for classes
  10. Do good, feel good – because one of the best ways to make yourself happy is to make other people happy.

So how did I try doing good? As a start, my family had fun putting together Thanksgiving dinners for the local Boys & Girls Club.

What else brought joy was helping a friend.

She’s self-employed as a manicurist and comes to Los Angeles once a week to work. The hotel where she stays raised its rates, so she asked for my advice about increasing her own.

Instead, I suggested we check out Airbnb. There have to be lots of people in the area with an affordable extra room or guesthouse.

We downloaded the app together, did a search and found some great-looking options.

The smile on her face made my day.

That’s the kind of happiness project Gretchen Rubin advocates.

While she was inspired by other happiness projects – Henry David Thoreau’s move to Walden Pond and Elizabeth Gilbert’s travels in Eat, Pray, Love – she didn’t want to reject her everyday life.

Here’s what she said: “I wanted to change my life without changing my life, by finding more happiness in my own kitchen. I knew I wouldn’t discover happiness in a faraway place or in unusual circumstances.

“It was right here, right now – as in the haunting play The Blue Bird, where two children spend a year searching the world for the Blue Bird of Happiness, only to find the bird waiting for them when they finally return home.”