What’s the Next Step?

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Ever feel overwhelmed by a big project? How to scope it? Where to begin?

This is a great time to take a page from David Allen‘s playbook. The creator of Getting Things Done advises to note the next action that needs to be taken.

Because life really is a series of small steps that add up to big things. And somehow, that first action builds momentum for the next action, and the next and so on.

It reminds me of visiting a prospective middle school with my son. The science teacher wrote an acronym on the board: WTDWYDKWTD.

He asked who could tell us what it meant.

Huh?

That’s what he said he was teaching his students to do.

Unfortunately, or perhaps not surprisingly, no hands went up in response.

It translated into “What To Do When You Don’t Know What To Do.”

What a brilliant concept. Because how many of us know exactly what to do, every moment of every day?

Often, though, we know a lot more than we give ourselves credit for. A few questions can help.

  • What is known about the situation?
  • What is the goal or the problem that needs to be solved?
  • Can that be related to a similar scenario?
  • What is unknown that would be helpful to know? How could that information be obtained?
  • Could a small pilot be conducted to test a theory at how to proceed?
  • Has someone faced a similar situation who could give helpful insight?
  • What is the worst thing that could happen? How could that be prevented or mitigated?
  • What is the best outcome? How could you make that happen?

Why Do You Work?

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Why do you work? What motivates you each day? On this Sunday evening, what are you looking forward to on Monday morning?

Work gives our lives meaning. It lets us be part of something bigger than ourselves. It enables us to change the world and leave a legacy. It offers us a way to express and contribute our strongest gifts and talents.

This may be the reason that Why We Work jumped out at me on a recent visit to the “new releases” section of my local library. It’s a TED original book written by psychology professor Barry Schwartz.

Barry’s work on The Paradox of Choice was already familiar to me. I see his theory in everyday life – the fewer options we’re presented with, the easier it is to make a choice and feel that we made a good decision.

His pearls of wisdom about work?

  • “Virtually every job that people do can be made meaningful by focusing on the ways in which it improves the lives of customers, as long as it’s done right and done well.”
  • “You don’t need to be working for an organization that saves live to find meaning and purpose in what you do. You just need to be doing work that makes people’s lives better.”
  • “There really is no substitute for the integrity that inspires people to do good work because they want to do good work.”
  • “Often, if not always, people find themselves in work situations that allow them to find meaning and engagement, if they are willing to look for it.”

This reminded me of the millions of customers we serve at my current employer. In addition to entertaining the future, we are connecting people everywhere they live, work and play. That’s what I’m exited about.

Whatever you do, there is greater meaning and purpose beyond your job description. Barry uses the example of hospital custodians who saw their jobs as transcending the requirements to clean rooms. These people saw their jobs as an opportunity to comfort patients and families in their greatest moments of need.

Why do you work?

Aim High(er)

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Do you have a plan for your life? Have you set the bar high enough? Are you enjoying the journey?

Before the quarter-life crisis had a name, I navigated through mine in my 20s. As a result, I wrote out goals for my life. And I created a snapshot of a perfect day in my life, 20 years into the future.

At the time I was a struggling twentysomething. Relatively speaking. But it was an idyllic time compared with with journey in TV shows like Girls. Which my teenage daughter assures me has no basis in reality. How she would reach that conclusion, I’d rather not ponder. But I digress.

I was very specific in setting my goals. Get an advanced degree. Change careers. Meet and marry a wonderful partner. Have two children, a girl and a boy. Buy a house in a specific zip code. Become a vice president of corporate communications. Be active in the community. Have a family dog.

And the surprising – or maybe not so surprising – thing is that almost everything on the list came to be. And almost exactly as I had set forth. Or imagined. Or dreamed.

Today is my 22nd wedding anniversary. My husband and I had breakfast at a restaurant near the beach, along with our daughter and our son. They were even born in the exact order as I’d written down, years ago.

We dined outdoors, so our dog joined us. He was actually a later addition to our family than originally planned. About 5 years ago, we visited with a number of rescue dogs, and Kincaid jumped into our daughter’s lap. He chose us. It wasn’t until we brought him home that I realized he exactly fit the vision of the labrador that I’d imagined.

When I first wanted to change careers into corporate communications, I faced a lot of rejection. While my husband and I were on our honeymoon, the hiring manager for one of the jobs I’d interviewed for had made his decision. Unfortunately, it wasn’t me.

But less than a year later I finally landed that first job. And I finished my master’s degree a few months after that.

As it turned out, my marriage and my future employer launched in the same year. It wasn’t until a few years later, though, that I joined DIRECTV. A few years after that, I participated in a life-changing leadership development program through the Center for Creative Leadership.

We were each assigned an executive coach. I lucked out with a great one, whom I worked with for several years. I’m still haunted by her question when I told her my career goal was to become a VP of corporate communications. Her question? Why didn’t I want to be CEO?

Fast forwarding to a few years ago, as VP of corporate communications at DIRECTV, I found myself in the auditorium of Jordan High School in Los Angeles. Oprah Winfrey surprised students and some of our employees at an assembly as part of a DIRECTV day of service at the school.

Once everyone had settled down after the ecstatic surprise of Oprah making an appearance, she asked who could cite Newton’s third law of physics.

If you don’t remember your high school physics, as I didn’t that day, here it is. For every action, there is an an equal and opposite reaction. For every action, there is an equal and opposite reaction. Oprah repeated this several times.

And she shared with these high school students, every action you take in life will have an equal and opposite reaction. She talked about being an elementary school student and turning in an assignment early to see how her teachers would respond. She quickly learned that it earned her a reputation as a top student.

Of course, this was lost on my own children when I tried to recount the story and the lesson. Their teachers, they informed me solemnly, would not accept assignments early.

I thought about the Jordan High School students telling their kids a few decades from now about their visit with Oprah and how it had changed their lives.

Without saying it directly – or at least not that I remember – Oprah was inspiring these kids through her own example to aim high. Dream big. And work for it. If they can imagine it, they can do it.

And now that my two children are in high school, it’s odd and unexpected that I feel like I’m in my 20s again. Once again I’m trying to figure out what I want to do with the rest of my life. There’s that same feeling of forming ideas and options, trying out new selves, and giving myself permission to dream again. Wondering if it will all work out. And how.

A few years ago I was fortunate to join the Wall Street Journal’s Women in the Economy event. BET Networks CEO Debra Lee had an insightful question during one of the breakout sessions. What we are as a nation doing to tap the extensive expertise and energy of women whose children have grown and launched their own lives?

What I’ve learned from the first 20-year journey is that whatever you dream, imagine and work for will come to pass. So set your sights high. And then bump them up even further. Look for opportunities to help other people. Give back wherever and whenever you can.

This is advice I’m taking to heart as I plan the next 20-year journey. I also intend to enjoy it more, confident that much of it will happen. And there will be some amazing experiences along the way.

What’s on your 20-year journey?

Just One Thing

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Do you feel deluged with data every day? Overwhelmed with emails, texts, posts and pings? How do you sift through it? How do you make sense of it all?

Often I’ll start reading through a new piece of research, trying to take it all in, absorb it and synthesize it. But in the end it seems that nothing truly stands out.

The alternate approach works better. What is it? It’s being on the lookout for the one key takeaway from whatever it is I’m reading. Or doing. Or observing.

What’s the headline? What’s the tweet? What’s the snap? What’s the one thing I’d share with someone else?

Daniel Pink made this easy in his book Drive: The Surprising Truth About What Motivates Us. It has a Twitter summary – “Carrots & sticks are so last century. Drive says for 21st century work, we need to upgrade to autonomy, mastery & purpose.”

One of my great bosses, Leigh Anne Nanci, had the perfect mantra for going to professional conferences. Instead of trying to remember and act on everything, she advised identifying the one change you’d make as a result of attending.

And in the now-classic film City Slickers, there’s the moment when Jack Palance tells Billy Crystal that the secret to life is “just one thing.” And we each have to figure it out ourselves.

What’s your one thing?

Just Say Yes

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This post is based on my inspiration at the April meeting of the Palos Verdes Chapter of National Charity League.

As parents, we spend a lot of time saying no. Right? Especially to our kids.

  • No, you can’t stay up all night.
  • No, you can’t miss school today because you didn’t finish your homework.
  • No, you can’t have friends over while I’m not home.

And we often say no to ourselves.

  • No, I can’t take time for myself.
  • No, I’d never be good at painting, dancing or other fill-in-the-blank activity
  • No, I can’t pursue my dreams while my kids are growing up.

But what if we paused and asked ourselves if there was a way we could say yes?

In my daughter’s freshman year in high school, she texted me the day before Halloween.

“Mom,” it read, “can I dye my hair for Halloween?”

Whaaaat? Visions of neon colors flashed across my eyes. And not in a good way.

I took a deep breath. And another. Then I responded. “What color?” I asked. The reply? “Brown. And it’s semi-permanent, so it’ll rinse out.”

What a relief. This was something I could say “yes” to. In these high school years, I’ve looked for times I can say yes. Then when I have to say no, my daughter won’t be able to say, “but you always say no.” Or, “you never say yes.”

In fact, “You never say yes to anything” was the catalyst for BIG changes in the life of Shonda Rhimes. She’s the creator, writer and producer of hit TV shows including Grey’s Anatomy and Scandal.

One Thanksgiving, as Shonda mentioned yet another invitation she’d declined, her sister muttered, “you never say yes to anything.”

Thus began Shonda’s “year of yes.” She decided for a whole year, she would say yes to anything that scared her.

Some of her invitations aren’t things that would happen to us – or at least not to me. Being the commencement speaker at Dartmouth. Going on the Jimmy Kimmel show. Joining Oprah for Super Soul Sunday. Losing 127 pounds!

But others very much speak to our lives. She decided whenever one of her 3 daughters asked her to play, she’d stop whatever she was doing and she would play.

She says after 15 minutes, your kids have had enough playtime, so you can go back to what you were doing. When she had this epiphany, she was in a ball gown about to head to a TV awards show. But she sat down, and she played.

Her TED talk explores the life-changing experience of play in her “year of yes.”

Here’s what she wrote about happiness.

“We believe happiness lies in following the same list of rules. In being more like everyone else. That? Is wrong. There is no list of rules. There is one rule. The rule is: there are no rules.

Happiness comes from living as you need to, as you want to. As your inner voice tells you to. Happiness comes from being who you actually are instead of who you think you are supposed to be. Don’t apologize. Don’t explain. Don’t ever feel less than.

When you feel the need to apologize or explain who you are, it means the voice in your head is telling you the wrong story. Wipe the slate clean. And rewrite it.

No fairy tales. Be your own narrator. And go for a happy ending. One foot in front of the other. You will make it.”

In closing, what will you say yes to today?

Make the Most of Your Minutes

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Part of making the most of what you have is getting the most out of small snippets of time.

In my April adventure to do my daily dozen every day, I’ve not only found that minutes count. I’ve also learned that using these minutes has changed how I think about using time.

First, it focuses me on goals and accomplishments. Those are the priority items I work on each day. If those get done, I’ve made good progress.

Second, it crowds out busy work. Not everything needs to be done. Less essential tasks that might be tension-relieving to complete get squeezed out by more important actions.

Third, I’m becoming more comfortable with the messiness of life. That could be anything from slightly less perfect physical surroundings to a longer response time on non-urgent personal emails.

Fourth, it means leading a more digital life. I’m doing more things on the go. Waiting in line somewhere? My library of books is just a tap away. Appointment delayed? I can squeeze in my Spanish lesson.

Another minute-long activity is adding short tasks to a “power hour” list. This is a great concept by Gretchen Rubin to tackle uncompleted tasks that don’t have a deadline and therefore aren’t getting done.

The first task for my next power hour? Figuring out why Word Press doesn’t always display my personal photos as right side up on mobile devices (which may be why the clock pictured above from a Connecticut holiday visit may be appearing sideways).

It may not have been a coincidence that starting today your Google calendar will automatically find time in your schedule for your goals. While it sounds like there are some bugs to be worked out, the concept is intriguing.

How are you making your minutes count?

Make the Most of What You Have

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Sometimes it’s all too easy to think about the things you don’t have.

But writing down 3 things I’m grateful for every night has had an interesting benefit. It reminds me to to take full advantage of everything I already have.

Here are a few examples:

Your employer. Are you taking advantage of on-the-job and other learning opportunities at your company? I thought about this today as I completed an online marketing course on building strong brands through my company’s learning portal. It’s a blessing to be in an environment that invests in and focuses on learning and development for the future.

Your professional association. If you belong to a professional group, are you taking full advantage of the many networking, learning and leadership opportunities? I enjoy the webinars available through organizations such as IABC, PRSA and SHRM, plus the great professional networking in the Forum Group of senior-level corporate communicators.

Your alma mater. Are you involved with your college or grad school? There are great opportunities to give back through volunteering, mentoring and speaking. And you have a built-in network at your alma mater. If you live nearby, you can attend sporting and cultural events.

Your library. Many libraries are providing all kinds of new services, from e-books to the Lynda.com online learning platform. I love the “new releases” section of my library, where I can load up on interesting books for free.

Your gym. Is there a new class you could try at your gym? They’re often included with the membership and are a great way to add variety to your fitness routine. I’ve enjoyed sampling a variety of yoga classes, adding stretching and balancing to my cardio and weight program.

Your video provider. What are you streaming these days? I love my DIRECTV app and the apps I can access with my subscription, like HBO GO and TVLand. (Full disclosure: I work for this company and opinions in this blog are my own.) Great entertainment is always with my on my phone or tablet.

Your smartphone. How can your smartphone make your life easier? What new apps can you download? Your smartphone connects you to practically everything and everyone. A good question to ask when starting any new project is how you can do it on your smartphone. Mine is coming in especially handy for my daily 10 minutes of Spanish study on my Rosetta Stone app.

Your community. What’s going on in your community? Are there free concerts coming up this spring and summer? Other information and learning opportunities? These are great ways to connect with your neighbors and get more enjoyment from the community you call home.

How do you make the most of what’s already in your life?

Great Blogs About Marketing Analytics and Big Data

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Since small steps add up to big change, what are some blogs that accelerate learning about marketing analytics and big data?

A great place to start is with this post: Want to Learn Marketing Analytics? Start With These 9 Great Resources.

From that and other searches, these are 3 to check out regularly.

  • The KISSmetrics Blog. Here there’s daily content about marketing analytics, marketing and testing.
  • Alexandra Samuel’s blogHere this “technology researcher, writer and strategist” covers how the social web is changing every aspect of our lives.

Is this last one strictly about marketing analytics and big data? No, it’s bigger than that. It’s about life.

And isn’t the point of analytics and big data to enable better decisions and therefore better lives?

 

My post 6 Brilliant Blogs for Marketers covers more general marketing blogs, including FiveThirtyEight on “using statistical analysis to tell compelling stories.”

Small Steps, Significant Progress

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Driving across the Golden Gate Bridge this week got me thinking about how small steps add up to big things over time.

Was it really true that the bridge has to be painted 365 days a year? Turns out the answer is no. It’s an urban legend.

Of course, touch ups are required. Just as they are in our own lives.

And spending a few minutes each day on important goals can make it easier to achieve them. That’s what I’m attempting with my Spanish studies. If I can’t consistently devote a half hour every day, how about 10 minutes?

Technology makes this even easier than when I made my first attempt to learn Spanish a few years ago. Now I have a Rosetta Stone app on my phone and my tablet. It’s available anytime and anywhere. The only start-up time required is plugging in my earbuds and tapping on the app. Easy and effortless.

My daughter was amused last night at the airport when I squeezed in my 10 minutes of Spanish. But if I keep this up for a year, it will equal 60 hours of study. That’s better than zero. And perhaps as the days and months go by I’ll find that I can double and triple the time.

After all, it’s easier to ramp up the momentum on something already underway.

 

The photo above was taken in spring 2014 when my sister, Katie, and I walked across the Golden Gate Bridge and back from Marin County. Small steps added up to a beautiful and invigorating 3-mile walk that morning.

Brighten Someone’s Day

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Happiness guru Shawn Achor advocates doing one conscious act of kindness each day.

Last week I was lucky enough to hear him speak, after enjoying his TED talk and book about the happiness advantage.

He gave the specific example of writing a note of appreciation to a loved one. In addition to that, when I’m traveling, I like to brighten the day of someone I don’t know by leaving a note and a tip for the housekeeping staff at the hotel where I’m staying.

Because housekeeping is such hard work and the housekeeping staff is often forgotten, it brightens my day to think about the person who’s cleaning rooms coming across their note and their tip.

And while I do it for fun with no expectation of anything in return, it’s brought a smile to my face to see some return notes.

The one above was in our room yesterday when my daughter and I returned from our day of sightseeing in San Francisco. And I’ve returned to my room to some extra creative organizing of my toiletries and luggage at other hotels.

As Tony Schwartz wrote in The New York Times, “What’s most gratifying is the give for no other reason than because it feels good to give.” I couldn’t agree more.

Like Tony, I feel extremely fortunate to be able to do the kind of work that I do. And it makes me happy to brighten the day of someone who’s bringing a clean and comfortable experience to me while I’m on the road.