by Caroline Leach | Apr 1, 2016 | Careers, Corporate Communications, Learning, Marketing & Analytics
Who doesn’t love binge watching a favorite show?
Whether it’s Game of Thrones or Billions, watching multiple episodes in a single sitting makes the experience more intense, rewarding and fun.
That’s a fun part of working for at the company that provides DIRECTV. Whether it’s the DIRECTV app or a programmer app with the subscription, it’s easy to stream great content on a mobile device.
It got me thinking about how binge watching might apply to online learning. Could it make learning more effective? More efficient? How about more fun?
And why was I pondering this question?
A Fortune 10 CEO was recently quoted in the New York Times on reskilling people for the future. “There is a need to retool yourself,” he said, “and you should not expect to stop. People who do not spend 5 to 10 hours a week in online learning will obsolete themselves with the technology.”
(Full disclosure: I work for this great company. Opinions in this blog are my own.)
While it’s true that small steps add up to big changes, it’s possible to accelerate learning by binge viewing great online courses.
As an example, for professional certifications that require ongoing education, binge viewing online courses is highly effective.
Why?
- It eliminates the inefficiencies of starting and stopping courses.
- It amplifies learning by increasing the ability to see patterns and make connections between seemingly disparate concepts and information.
- And a significant amount of learning can be completed in a relatively short time, fueling more motivation to seek out further coursework.
As I rectify my accreditations in public relations and human resources every 3 years, this strategy has made ongoing learning more efficient and more fun.
And it’s worked well for a series of marketing essentials courses I co-created with colleagues in my new career role. And for several weeks my action-item list has included “complete this series of online courses.” But somehow it didn’t happen. Until today. And here’s why.
Schedule time. The 5 online courses I need to complete are 90 minutes each, totaling 7.5 hours. Have you ever found a full day without meetings that you could commit to online learning?
Earlier this week I looked at my schedule and saw I had a few open late afternoon hours on a Friday. So I booked it for 2 online courses. Which then became 3, as I was pulled into the reward of completing course after course.
It was much easier to click into that next course as long as I was already online, in a comfortable place, and with a few hours of time I’d blocked out.
Make yourself comfortable. Maybe there’s a comfortable chair in your workspace. Or a standing desk. Or even a treadmill desk. What would make the environment even better? Your favorite coffee beverage? A healthy snack?
Focus on the course. Find a quiet place. Close your door if you have one. Turn off email and text notifications and other sounds on mobile devices.
Enjoy the experience of focusing intently on only one thing. Research shows that humans can’t multitask anyway, as much as we delude ourselves into thinking that we can.
Write notes on key points. Listen for 3 key takeaways. There’s magic in the number 3. It focuses your thought processes and forces you to prioritize what you heard and saw.
Taking notes on those key points helps to solidify the learning, especially if you hand write them. And you have something you can quickly refer to when you want to refresh your learning.
Take one immediate action. Of those 3 key points, what’s one thing you can put into action right away?
As part of my PR recertification, I listened to an IABC webinar on the art of social media by Guy Kawasaki. That’s how I discovered Canva. It makes anyone, including me, into a graphic designer. Many of the images in this blog are from Canva.
Given the need for all of us to prepare for our next career, why not binge watch your way to a new skill?
by Caroline Leach | Feb 27, 2016 | Change, Learning, Marketing & Analytics
Does what we say to ourselves influence how much, how fast and how well we can learn new things?
Absolutely, says Erika Andersen, the author of the forthcoming book Be Bad First.
She outlines 4 key mental tools in her Harvard Business Review article, Learning to Learn. They are aspiration, self-awareness, curiosity and vulnerability.
Aspiration. Andersen says “great learners can raise their aspiration level.” How? By focusing on the benefits of what you’ll learn, rather than on the challenges in the learning process. A good question to ask is “What would my future look like if I learned this?”
Self-awareness. This is about seeking feedback and taking action on it. Good questions to ask yourself about feedback are “Is this accurate?” “What facts do I have to support it?” and “How do I compare with my peers?”
Curiosity. Andersen writes that “curiosity is what makes us try something until we can do it it, or think about something until we understand it.”
If you’re not interested in a new subject, Anderson advocates changing your self-talk to ask why others find the subject so interesting.
As a person interested in words, ideas and influence, my curiosity is helping me find where those interests intersect with analytics and big data.
In starting to read Tom Davenport‘s Big Data @ Work, I became more curious about how organizations of the future will better focus on the collaboration and communications activities of their people.
This led me to a footnote that took me to another book called Social Physics. This is defined as “analyzing patterns of human experience and idea exchange within the digital bread crumbs we all leave behind us as we move through the world.”
Now I’m truly fascinated and thinking about the connections with another book I read last year, The Reputation Economy. This is about how individuals can shape their digital footprint at a time when your reputation can dictate the kind of life you’ll live and what opportunities may be available to you.
Vulnerability. This is about the scary prospect of “being bad at something for weeks or months; feeling awkward and slow; having to ask ‘dumb’ questions; and needing step-by-step guidance again and again.”
The cure? Changing what you say to yourself. Andersen suggests that instead of saying “I’m terrible at this,” replace it with, “I’m making beginner mistakes, but I’ll get better.”
As I’m pursuing my own learning project and getting up to speed in a new role, I reminded myself of trying out for a sports team in high school.
When I showed up for the first practice before tryouts, I almost didn’t come back the next day. I felt uncoordinated, self-conscious and silly. But I made myself come back the next day. And the next.
And happily, I made the team. But what if I’d given up that first day? What if I’d allowed myself to believe that I was terrible and had no hope of getting better?
There are very few things we can’t learn if we tell ourselves we can. And if we encourage ourselves with positive thoughts. And remind ourselves that others don’t notice our mistakes as much as we might think.
I have to tell myself that frequently as I walk into yet another figurative wall by mistake. Oops. That hurt. Did anyone notice my mistake?
But the important thing is the dust yourself off. To keep moving forward. And to avoid making the same mistake twice.
What’s a good way to do that? By being kind to yourself. Encourage yourself. Have faith that with grit and perseverance, you can do what you set out to do.
One day this month I came home and a friend from a community group had left a thank-you card and a book on my doorstep. The book is “The Power of Kindness.” It’s about “the unexpected benefits of leading a compassionate life.”
And while the main focus of the book is on being kind to others, there is power in being just as kind to ourselves.
That doesn’t mean we shouldn’t set aspirational goals and have high standards for ourselves. But it does mean encouraging ourselves and asking how we could do better next time.
In addition to my learning journey in data and analytics, I’ve written in this blog about learning stand-up paddle boarding and learning yoga. My goal this summer is to combine the two.
Today I went paddle boarding and tomorrow I’ll take a yoga class. The benefit to both is a kind of zen that helps me be kinder to myself and to others.
It pulls me out of the moment-to-moment frenzy of everyday life and puts me in a meditative state. A reflective state. A refreshed state.
All the better to keep learning.
by Caroline Leach | Feb 21, 2016 | Learning, Marketing & Analytics
Headlines are critical in corporate communications.
If someone reads nothing else but the headline, will they get the key message? And will the headline compel them to read the story?
A tweet can serve the same function. Can you get your key message across in under 140 characters? Will it engage your followers to click on the related link?
It turns out, there’s another powerful use for headlines and tweets. Alexandra Samuel outlines this in her HBR post How Content Marketers Can Tell Better Stories with Data.
“Start with your dream headline,” Samuel advises. She likes to start by “imagining my dream headlines or tweets: the discoveries that I would love my data to yield.”
Samuel gives the example of looking at child-related security risks. “I hoped to discover the security practices that led to the biggest reduction in online misdeeds,” she wrote, “something like ‘good passwords cut hacks perpetrated by kids by 50%’.”
This informs how she tackles the research. What’s less important is whether the discovery she wants to find is actually supported by the research. Because the method provides focus to the research.
This gives a better ability to discover “data that would yield the best-case outcome.” The headline and the story then evolve based on the most interesting and relevant insights from the data.
My first introduction to Alexandra Samuel was through her series of e-books, which ultimately become Work Smarter with Social Media. These helped me to work better with LinkedIn, Twitter and more.
That’s why I was drawn to Samuel’s articles during my Sunday morning reading of HBR posts on marketing, market research and data. It’s all part of my ongoing, online learning project.
And it speaks to the 5-plus hours of learning that everyone at my employer is encouraged to do to mobilize the future.
We’re all lifelong learners. It’s a gift to be part of a company that creates a learning culture to do just that.
What are you learning today?
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