by Caroline Leach | Apr 5, 2016 | Learning, Marketing & Analytics
When I started my learning project, the plan was to alternate posts between learning how to learn and learning more about data science.
A data review would show I’ve focused too much on the former and not enough on the latter. The data-driven conclusion? It’s time to shift the balance.
As I’ve worked in a new role the last 6 months focusing on marketing analytics, I’ve drawn heavily on my academic background. There’s economics with its emphasis on statistics and communications management with its reliance on research.
My professional experience is key, too. Leading an employee engagement survey strategy for several years and conducting corporate communications surveys has helped tremendously.
It’s fascinating how many parallels exist between seemingly disparate areas. And problem solving and team leadership are often similar from function to function.
One of the skills I’ve needed to sharpen is thinking critically about data measurements. I’m learning to ask better questions. And I’m learning to anticipate questions from colleagues on how data was collected and analyzed.
Harvard Business Review is a valuable resource in generating good questions – from branding to market insights and from big data to the customer experience.
A March 2016 article by Thomas C. Redman – 4 Steps to Thinking Critically About Data Measurements – gives great tips on asking good questions about data. Here’s a short summary:
- How does the actual measurement line up with what you want to know? Ask yourself if the measures are good surrogates for what you really want to know. Redman advises to “distinguish ‘pretty close’ from ‘a good-enough indicator’ to ‘not what I had in mind.'” If you’re settling for something less than perfect, you should be aware of it.
- What do you want to know? Clarify what you want to know. This is similar to asking, “what problem are we trying to solve?” It’s also important to make sure all stakeholders are aligned on the exact nature and outcomes of the measurement process.
- What are weaknesses in the measurement process? Here Redman advises a thorough understanding of the entire data collection process. He suggests listening to customer calls if you’re measuring customer complaints or going to a factory if you’re measuring factory productivity. This helps to “develop a feel for the weak links.”
- Have you subjected results to the “smell test”? If results don’t seem right to you, based on other knowledge you have, dig into them. If results come in much better or worse than expected, consider the possibility of bad measurement and investigate further.
Thank you, Thomas Redman, for a few simple litmus tests to think more critically about data.
by Caroline Leach | Apr 3, 2016 | Change, Learning, Social Media, Work/Life
In my April adventure to do my daily dozen every day this month, a thought occurred to me. Is there enough time in each day? And if not, how can more time be created?
Here’s the math, by the minute:
- Morning pages: 20
- Power pose: 2
- Weights: 10
- Vitamins: 1
- Reasonable to-do list: 15
- 5 fruits and veggies: included in meals
- Active minutes: 30
- Family member time: variable
- Blog post: 60-90
- Spanish app: 10
- Reading: 30
- 3 things I’m grateful for: 10
- Sleep: 420
Setting aside sleep and focusing on waking hours, that’s 218 minutes, or 3.63 hours. For simplicity, let’s say 3.5 hours.
Like most people, my schedule doesn’t have many open hours in it. So how will this work? By doubling up on activities. Not so I’m multitasking, which is a myth anyway, but by combining activities that naturally go together.
Think of it as a “twofer” – something satisfying 2 needs simultaneously. Or in business jargon, as a “stacked win.”
Morning pages and problem solving. One of the natural outcomes of morning pages, according to their inventor Julia Cameron, is a way to solve problems. If I’m facing a challenging at work or home, writing about it longhand often leads to solutions. And morning pages can be a way to sketch out my next blog post.
Power posing and meditating. Despite the hype about meditating, it hasn’t grabbed me. Yet. While there’s a meditative quality to walking, doing yoga and paddle boarding, it hasn’t been an overt practice in my life. Until I started my 2-minute power poses, thanks to Amy Cuddy. During that time I can focus on my breathing and clear my mind.
Reading and news. Working in corporate communications and now in marketing, it’s imperative to stay on top of the news. My 15-minute news rituals can count toward my reading time. Of course, it’s more enjoyable to read for 30 minutes at the end of the day, but on busier days, reading is already in the plan.
This weekend I stocked up on books, thanks to my local library. Recent releases that caught my eye: Mind Hacking, Why We Work and Social Media for Writers.
And I always have my Kindle app, especially handy if I’m waiting for an appointment or to pick up a family member. Right now it’s Social Physics and revisiting The Happiness Advantage.
Treadmill time and reading. Cardio time walking on the treadmill is also great reading time. There’s catching up with longer-form news and articles via iPad and in print. And there are plenty of books on my iPad (see item above).
Exercising and socializing. My husband is my paddle boarding buddy. We not only enjoy the time together, but we also look forward to gliding across the water and being in nature (thanks to Laura Vanderkam for highlighting the benefits of anticipating weekend activities). And a friend has begun to meet me for a Sunday morning yoga class, brightening both of our days.
Blogging and learning. This blog is a learning journey. It began with a focus on the future of corporate communications. As my career pivoted into marketing, it’s became a way to learn how to learn, especially in the area of marketing analytics. So time spent on my blog is often time spent learning about the latest in my current field. This hack comes from Penelope Trunk and her course on blogging.
Recharging and moving. This includes things like walking meetings, or walking during lunch. It’s hard to beat getting out in nature for fresh air and sunshine. And I often find that walking during the day can help me solve problems I’ve been wrestling with. Other ways to recharge during a short lunch break – a few minutes with my Spanish app, listening to a podcast or meeting a colleague.
Commuting and learning. Driving to and from the office can take 50 to 90 minutes a day. That’s a big chunk of time. How can it better be used? Here are 3 – listening to TED talks, listening to Spanish radio stations and listening to podcasts, especially on data analytics.
And here I’m especially grateful to work for a company that connects us to our world, everywhere we live, work and play (note: opinions expressed in this blog are my own). That puts me a third of the way on today’s list of what I’m grateful for.
Technology and connectivity make our lives better in many ways. Recently I started using the Starbucks app as an easy way to pay. But I hadn’t tried the ordering feature. Until a colleague Sandy Smart-Ashburn raved about it. Short on time this morning, I ordered a latte through the app. It felt like a near-miracle to skip the line and pick up my beverage from the barista.
More to come as the adventure continues.
The photo above is from the University of Southern California where I spoke last year on a panel about social collaboration at my grad school alma mater.
by Caroline Leach | Apr 2, 2016 | Change, Learning, Social Media, Work/Life
A new day, month and season always feel like a fresh start. Brand new beginnings. Endless possibilities ahead.
As I reflected on the daily dozen habits I set last year, I’d done well on some and not on others.
So why not commit the month of April to doing my full daily dozen every day? How much can I accomplish? How will I feel? How much more will I enjoy life?
It will be an April Adventure. It’s the perfect time because spring is my favorite season. The days are longer. Time stretches out. Nature beckons. Summer is on the way.
April is also a transitional time. It’s my birthday at the end of the month, which always prompts reflection. My daughter will choose her college this month. And then it’s on to the whirl of AP exams, the prom and high school graduation for the coda of the season.
Listening to Adam Grant‘s TED talk about original thinkers this morning during a car trip for a college visit with my son gave me 4 things to think about.
- Improvers do better than first movers. Grant’s talk referenced a classic study of 50 product categories. It showed a 47% failure rate among first movers. Those who improved on the ideas of others had only an 8% failure rate.
- There’s a sweet spot for creativity halfway between pre-crastination (doing things too early to maximize creativity and efficiency) and procrastination (this one needs no explanation).
- Doubt the default. Or, question the status quo. According to Grant’s research, people who do this and ask if there’s a better way perform better in their jobs, and they stay in them 15% longer.
- What distinguishes classical composers is that they produced more work. They generated more music and more ideas. That meant there was more to choose from in identifying their best work.
That inspired my idea to post to this blog daily in April. It can be of any length. And by writing daily, I may come up with at least one post to share for feedback in Penelope Trunk‘s upcoming Quistic course about writing great blog posts.
To round it out, I’m making it a baker’s dozen with habit #13: using my Rosetta Stone app to learn Spanish for 10 minutes every day. Here I’m inspired by something I read recently about someone who learned a language by devoting just a few minutes every day.
So what am I doing differently to set up my environment for success?
First, I made a daily dozen list in my Any.Do app. While I’ve had it for a while, I haven’t used it much yet. This is my accountability app. And I’ll continue tracking my activity and sleep with my Fitbit.
Second, I’m thinking about how to use time in new ways. What’s the best way to make the most of commute time? Lunch time? Wait time?
Right now I’m writing this on my iPhone while my husband drives us home from our college visit. Turns out I don’t have to be at home settled in with my laptop to write every blog post.
It’s amazing what technology and connectivity can do for our lives and our ability to learn. It shouldn’t be too hard how to figure out how to insert hyperlinks and images on my phone.
Game on for an April Adventure!
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