by Caroline Leach | Jun 28, 2023 | Careers, Social Media
Get your Social Media Success Roadmap workbook, newly updated for 2023!
You’ll find 50 questions, actions, and ideas to build and
boost your career through social media.
The workbook now includes a LinkedIn profile checklist, to make the most of your digital presence and help people find YOU.
It’s a companion piece of my book, What Successful People Do on Social Media: A Short Guide to Boosting Your Career (available on Amazon).
Here’s to your success![Download not found]
by Caroline Leach | Apr 28, 2023 | Social Media

And they’re off and running! Congrats to the talented students in my final project capstone course.
During the spring semester, they designed and developed websites, apps, and topical content series including podcasts. To promote their work, they created digital marketing campaigns.
Soon they’ll graduate with MS degrees in Digital Social Media from the USC Annenberg School for Communication and Journalism. Can’t wait to see the amazing things they’ll do in their careers and lives.
In a recent class meeting, I shared my 10 career lessons as a Fortune 100 VP turned entrepreneur.
⭐ Just start. You don’t have to map out the whole journey to take the first step.
⭐ Look for hidden opportunities. Do what needs to be done that no one else is doing.
⭐ Meet hiring managers before a job is posted. How? Build and nurture a network over time.
⭐ Always be connecting. Every time you meet someone new, connect on LinkedIn.
⭐ Keep in touch and be of help. Share info and insight, connect people, and encourage them.
⭐ Be patient. Success takes time. Take steps every day and build momentum.
⭐ Think of every project as an audition to do more. Great work leads to more opportunity.
⭐ Know your worth, expect it, and ask for it. Ask for more in every salary negotiation.
⭐ Savor every day. Enjoy your life right now, while you’re on the journey.
⭐ Make the world a better place by how you show up. You can lead from any position.
What’s your career advice?
by Caroline Leach | Mar 31, 2023 | Social Media
Rather than a “pile on” at the end of each day, with everything that went wrong, try these questions instead:
- What went well today?
- What do I want to do better tomorrow?
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