by Caroline Leach | Apr 15, 2016 | Change, Work/Life
Do you feel deluged with data every day? Overwhelmed with emails, texts, posts and pings? How do you sift through it? How do you make sense of it all?
Often I’ll start reading through a new piece of research, trying to take it all in, absorb it and synthesize it. But in the end it seems that nothing truly stands out.
The alternate approach works better. What is it? It’s being on the lookout for the one key takeaway from whatever it is I’m reading. Or doing. Or observing.
What’s the headline? What’s the tweet? What’s the snap? What’s the one thing I’d share with someone else?
Daniel Pink made this easy in his book Drive: The Surprising Truth About What Motivates Us. It has a Twitter summary – “Carrots & sticks are so last century. Drive says for 21st century work, we need to upgrade to autonomy, mastery & purpose.”
One of my great bosses, Leigh Anne Nanci, had the perfect mantra for going to professional conferences. Instead of trying to remember and act on everything, she advised identifying the one change you’d make as a result of attending.
And in the now-classic film City Slickers, there’s the moment when Jack Palance tells Billy Crystal that the secret to life is “just one thing.” And we each have to figure it out ourselves.
What’s your one thing?
by Caroline Leach | Apr 14, 2016 | Learning, Work/Life
This post is based on my inspiration at the April meeting of the Palos Verdes Chapter of National Charity League.
As parents, we spend a lot of time saying no. Right? Especially to our kids.
- No, you can’t stay up all night.
- No, you can’t miss school today because you didn’t finish your homework.
- No, you can’t have friends over while I’m not home.
And we often say no to ourselves.
- No, I can’t take time for myself.
- No, I’d never be good at painting, dancing or other fill-in-the-blank activity
- No, I can’t pursue my dreams while my kids are growing up.
But what if we paused and asked ourselves if there was a way we could say yes?
In my daughter’s freshman year in high school, she texted me the day before Halloween.
“Mom,” it read, “can I dye my hair for Halloween?”
Whaaaat? Visions of neon colors flashed across my eyes. And not in a good way.
I took a deep breath. And another. Then I responded. “What color?” I asked. The reply? “Brown. And it’s semi-permanent, so it’ll rinse out.”
What a relief. This was something I could say “yes” to. In these high school years, I’ve looked for times I can say yes. Then when I have to say no, my daughter won’t be able to say, “but you always say no.” Or, “you never say yes.”
In fact, “You never say yes to anything” was the catalyst for BIG changes in the life of Shonda Rhimes. She’s the creator, writer and producer of hit TV shows including Grey’s Anatomy and Scandal.
One Thanksgiving, as Shonda mentioned yet another invitation she’d declined, her sister muttered, “you never say yes to anything.”
Thus began Shonda’s “year of yes.” She decided for a whole year, she would say yes to anything that scared her.
Some of her invitations aren’t things that would happen to us – or at least not to me. Being the commencement speaker at Dartmouth. Going on the Jimmy Kimmel show. Joining Oprah for Super Soul Sunday. Losing 127 pounds!
But others very much speak to our lives. She decided whenever one of her 3 daughters asked her to play, she’d stop whatever she was doing and she would play.
She says after 15 minutes, your kids have had enough playtime, so you can go back to what you were doing. When she had this epiphany, she was in a ball gown about to head to a TV awards show. But she sat down, and she played.
Her TED talk explores the life-changing experience of play in her “year of yes.”
Here’s what she wrote about happiness.
“We believe happiness lies in following the same list of rules. In being more like everyone else. That? Is wrong. There is no list of rules. There is one rule. The rule is: there are no rules.
Happiness comes from living as you need to, as you want to. As your inner voice tells you to. Happiness comes from being who you actually are instead of who you think you are supposed to be. Don’t apologize. Don’t explain. Don’t ever feel less than.
When you feel the need to apologize or explain who you are, it means the voice in your head is telling you the wrong story. Wipe the slate clean. And rewrite it.
No fairy tales. Be your own narrator. And go for a happy ending. One foot in front of the other. You will make it.”
In closing, what will you say yes to today?
by Caroline Leach | Apr 13, 2016 | Learning
Part of making the most of what you have is getting the most out of small snippets of time.
In my April adventure to do my daily dozen every day, I’ve not only found that minutes count. I’ve also learned that using these minutes has changed how I think about using time.
First, it focuses me on goals and accomplishments. Those are the priority items I work on each day. If those get done, I’ve made good progress.
Second, it crowds out busy work. Not everything needs to be done. Less essential tasks that might be tension-relieving to complete get squeezed out by more important actions.
Third, I’m becoming more comfortable with the messiness of life. That could be anything from slightly less perfect physical surroundings to a longer response time on non-urgent personal emails.
Fourth, it means leading a more digital life. I’m doing more things on the go. Waiting in line somewhere? My library of books is just a tap away. Appointment delayed? I can squeeze in my Spanish lesson.
Another minute-long activity is adding short tasks to a “power hour” list. This is a great concept by Gretchen Rubin to tackle uncompleted tasks that don’t have a deadline and therefore aren’t getting done.
The first task for my next power hour? Figuring out why Word Press doesn’t always display my personal photos as right side up on mobile devices (which may be why the clock pictured above from a Connecticut holiday visit may be appearing sideways).
It may not have been a coincidence that starting today your Google calendar will automatically find time in your schedule for your goals. While it sounds like there are some bugs to be worked out, the concept is intriguing.
How are you making your minutes count?
by Caroline Leach | Apr 12, 2016 | Learning
Sometimes it’s all too easy to think about the things you don’t have.
But writing down 3 things I’m grateful for every night has had an interesting benefit. It reminds me to to take full advantage of everything I already have.
Here are a few examples:
Your employer. Are you taking advantage of on-the-job and other learning opportunities at your company? I thought about this today as I completed an online marketing course on building strong brands through my company’s learning portal. It’s a blessing to be in an environment that invests in and focuses on learning and development for the future.
Your professional association. If you belong to a professional group, are you taking full advantage of the many networking, learning and leadership opportunities? I enjoy the webinars available through organizations such as IABC, PRSA and SHRM, plus the great professional networking in the Forum Group of senior-level corporate communicators.
Your alma mater. Are you involved with your college or grad school? There are great opportunities to give back through volunteering, mentoring and speaking. And you have a built-in network at your alma mater. If you live nearby, you can attend sporting and cultural events.
Your library. Many libraries are providing all kinds of new services, from e-books to the Lynda.com online learning platform. I love the “new releases” section of my library, where I can load up on interesting books for free.
Your gym. Is there a new class you could try at your gym? They’re often included with the membership and are a great way to add variety to your fitness routine. I’ve enjoyed sampling a variety of yoga classes, adding stretching and balancing to my cardio and weight program.
Your video provider. What are you streaming these days? I love my DIRECTV app and the apps I can access with my subscription, like HBO GO and TVLand. (Full disclosure: I work for this company and opinions in this blog are my own.) Great entertainment is always with my on my phone or tablet.
Your smartphone. How can your smartphone make your life easier? What new apps can you download? Your smartphone connects you to practically everything and everyone. A good question to ask when starting any new project is how you can do it on your smartphone. Mine is coming in especially handy for my daily 10 minutes of Spanish study on my Rosetta Stone app.
Your community. What’s going on in your community? Are there free concerts coming up this spring and summer? Other information and learning opportunities? These are great ways to connect with your neighbors and get more enjoyment from the community you call home.
How do you make the most of what’s already in your life?
by Caroline Leach | Apr 11, 2016 | Learning, Marketing & Analytics
Since small steps add up to big change, what are some blogs that accelerate learning about marketing analytics and big data?
A great place to start is with this post: Want to Learn Marketing Analytics? Start With These 9 Great Resources.
From that and other searches, these are 3 to check out regularly.
- The KISSmetrics Blog. Here there’s daily content about marketing analytics, marketing and testing.
- Alexandra Samuel’s blog. Here this “technology researcher, writer and strategist” covers how the social web is changing every aspect of our lives.
Is this last one strictly about marketing analytics and big data? No, it’s bigger than that. It’s about life.
And isn’t the point of analytics and big data to enable better decisions and therefore better lives?
My post 6 Brilliant Blogs for Marketers covers more general marketing blogs, including FiveThirtyEight on “using statistical analysis to tell compelling stories.”
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