6 Brilliant Blogs for Marketers


What are great blogs for marketers?

And why read blogs anyway? Because they’re a quick, timely and entertaining way to learn about the latest trends in marketing and get interesting viewpoints on how the field is rapidly evolving.

Researching top marketing blogs reaffirmed 2 things. First is my devotion to 3 blogs marketing-related blogs. Second is 3 more I’m adding to the blogs folder on my iTools (the collective name for my personal iPhone, iPad and MacBook).

3 long-time favorites –

Seth GodinAlso known as “Seth Godin’s riffs on marketing, respect, and the ways ideas spread.” Ever since Linchpin, I’ve been a fan. His post, Don’t snow globe me, bro, not only helped my former Corp Comms team focus on what’s most important. One of my team members was so inspired she had a snow globe made for me.

Chris BroganAlso known as “media, marketing, lead generation and customer acquisition strategies for business.” Ever since Social Media 101, I’ve been a fan. And I’m endlessly inspired by Chris’ perseverance – with blogging and with life.

Harvard Business ReviewAlso knowns as “ideas and advice for leaders.” Ever since I found back issues in a colleagues’s office, I’ve been a fan. So many terrific thought leaders – Umair Haque, Peter Bregman, Heidi Halvorson, Alexandra Samuels, Tom Davenport, Dorie Clark, Tony Schwartz, Karie Willyerd and more. Now I’m following posts on marketing, market research, analytics, branding and data.

3 new favorites –

Ryan Holiday. Also known as “meditations on strategy and life.” Ever since I visited Ryan’s blog, I’ve been a fan. Of all the marketing blogs I searched – and there were dozens – this captured my attention. I clicked through post after post, and link after link of this author, marketer and entrepreneur.

Ann Handley. Also known as a “content marketing keynote speaker and best-selling author.” Ever since Everybody Writes, I’ve been a fan. Her expertise is digital content marketing. She’s the chief content officer at MarketingProfs, with marketing resources for marketing professionals.

FiveThirtyEightAlso known as “using statistical analysis – hard numbers – to tell compelling stories about elections, politics, sports, science, economics and life.” No, it’s not a marketing blog. But since my new role is in market research, reading this blog launched by statistician Nate Silver is another immersion strategy to accelerate my learning project.

What are your favorite marketing blogs?

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Caroline Leach

Hi, I'm Caroline Leach. I help people and organizations tell their stories. I'm a Marketing VP at AT&T, a former Communications VP at DIRECTV and an alum of the USC Annenberg School for Communication and Journalism. This blog, How to Build Your Career through Social Media, shows you how to build your personal brand, advance your career and embrace your future. It helps you promote your employer and your network too. Opinions expressed in this blog are my own. Your comments are welcomed and encouraged. I'd love to hear from you!

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