Right Here, Right Now

DesignWhat will jumpstart my learning project?

Looking no further than my iPhone, a few apps already have valuable marketing content. During my morning news ritual, I’ll scan a post from these 3 areas.

First, The Wall Street Journal app has a CMO Today section. The articles there now about Hulu, Fox and Snapchat are all relevant to my organization’s technology and entertainment space.

Second, my favorite blogs folder already includes Seth Godin and Chris Brogan.

Linchpin was my introduction to Seth in 2010, and I’ve been a fan ever since. His “don’t snowglobe me, bro” became a rallying cry on my corporate communications team to focus on our audience and our customers.

Social Media 101 and The Impact Equation were my previous introductions to Chris Brogan. They helped guide my early forays into social media.

Third, my Harvard Business Review subscription has a custom news feed. I’m now following the topics of branding, customer service, data, marketing and market research.

This post came with another learning opportunity. I’ve been wanting to try Canva, a graphic design platform. I heard about it on an IABC webinar by Guy Kawasaki on The Art of Social Media.

It was easy to get started with the iPad app. It’s loaded with beautiful images, plus you can use your own photos. It has great templates for social media platforms, presentations, posters and more.

As I write this post, I haven’t yet included any women who are marketing thought leaders. So I’ll go with Ann Handley. She’s head of content at MarketingProfs and the author of Everybody Writes, a quite engaging book I started reading this weekend.

The most delightful learning from this post is how much marketing-related reading I’ve been doing all along. I’m not really starting from scratch, after all.

Like most things in life, we know more than we think we do. We just have to claim it.

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Caroline Leach

Hi, I'm Caroline Leach. I help people and organizations tell their stories. I'm a Marketing VP at AT&T, a former Communications VP at DIRECTV and an alum of the USC Annenberg School for Communication and Journalism. This blog, How to Build Your Career through Social Media, shows you how to build your personal brand, advance your career and embrace your future. It helps you promote your employer and your network too. Opinions expressed in this blog are my own. Your comments are welcomed and encouraged. I'd love to hear from you!

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