Great Blogs About Marketing Analytics and Big Data

by Caroline Leach | Apr 11, 2016 | Learning, Marketing & Analytics

Since small steps add up to big change, what are some blogs that accelerate learning about marketing analytics and big data?

A great place to start is with this post: Want to Learn Marketing Analytics? Start With These 9 Great Resources.

From that and other searches, these are 3 to check out regularly.

The KISSmetrics Blog. Here there’s daily content about marketing analytics, marketing and testing.

What’s the Big Data? Here Gil Press explores the impact of big data on IT, business, government and our lives.

Alexandra Samuel’s blog. Here this “technology researcher, writer and strategist” covers how the social web is changing every aspect of our lives.

Is this last one strictly about marketing analytics and big data? No, it’s bigger than that. It’s about life.

And isn’t the point of analytics and big data to enable better decisions and therefore better lives?

My post 6 Brilliant Blogs for Marketers covers more general marketing blogs, including FiveThirtyEight on “using statistical analysis to tell compelling stories.”