Great Blogs About Marketing Analytics and Big Data


Since small steps add up to big change, what are some blogs that accelerate learning about marketing analytics and big data?

A great place to start is with this post: Want to Learn Marketing Analytics? Start With These 9 Great Resources.

From that and other searches, these are 3 to check out regularly.

  • The KISSmetrics Blog. Here there’s daily content about marketing analytics, marketing and testing.
  • Alexandra Samuel’s blogHere this “technology researcher, writer and strategist” covers how the social web is changing every aspect of our lives.

Is this last one strictly about marketing analytics and big data? No, it’s bigger than that. It’s about life.

And isn’t the point of analytics and big data to enable better decisions and therefore better lives?


My post 6 Brilliant Blogs for Marketers covers more general marketing blogs, including FiveThirtyEight on “using statistical analysis to tell compelling stories.”

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Caroline Leach

Hi, I'm Caroline Leach. I help people and organizations tell their stories. I'm a Marketing VP at AT&T, a former Communications VP at DIRECTV and an alum of the USC Annenberg School for Communication and Journalism. This blog, How to Build Your Career through Social Media, shows you how to build your personal brand, advance your career and embrace your future. It helps you promote your employer and your network too. Opinions expressed in this blog are my own. Your comments are welcomed and encouraged. I'd love to hear from you!

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