What Are You Reading This Year?

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Reading is all the rage among many business leaders.

As a lifelong bookworm, this is welcome news. Something I’ve always loved to do has (finally) become on trend.

The lesson? If you do things you like long enough, they might become popular at some point. Then you can say you were ahead of the curve.

The benefits of reading are vast – there’s focusing your mind and calming your soul. There’s learning new information relevant to your career. There’s exposing yourself to a diversity of viewpoints to understand how different groups of people think and act.

In the year since I posted News Rituals of a Communicator, my own reading habits have evolved and changed.

New on the scene are 3 daily digests pushed to my email.

  • theSkimm. This filters news through the eyes of Millennials. It’s a fun read with a fresh take on the world, with quotes of the day, a main story and things to know.

Thanks to colleague Lauren Brown for the recommendation, during a meeting of our company’s employee resource group for women.

It starts with today’s agenda, moves into the world in brief and wraps up with market activity.

  • L.A. Business JournalThis is the local look at what’s going on in the Los Angeles business world. It aggregates sources with news that impacts Southern California.

And since I work for a Dallas-based company, I’ve become an avid follower of The Dallas Morning News.

Isn’t this a lot to read? Not really. Similar to other news sources, I scan the headlines in each digest and choose at least one story to read in full.

That’s why I focus so much on the importance of headlines in any corporate communication. Often it’s all people will read. The main point has to be captured in it. If someone read nothing else, would they get the key point? Is it something that could be easily found later in a search?

Beyond news, there are blogs for a variety of viewpoints. And what about books? There’s less of a method to my madness here in creating a reading list.

I keep an eye out in Harvard Business Review posts for upcoming books. Sometimes I’ll discover books through TED talks. Other times it’ll be on best business books lists.

Usually I discover books before their publishing date. So I pre-order on my Kindle app. It’s a fun surprise the day they download. This week’s gift is Adam Grant‘s Originals: How Non-Conformists Move the World.

Because I’m such a book lover, I haunt my local library‘s new releases section. It’s like browsing the latest titles and taking all the best ones home for free. Even better, they get returned after 2 weeks and don’t clutter my home or office. There’s also an option to borrow electronic books.

How is there time for all these books? They’re always available on my smartphone or tablet. That way I can read on the go whenever I have a few minutes. It makes time fly when you’re standing in line or waiting for an appointment to begin.

When time is tight, I’ll read the first chapter, last chapter and any other chapters in the table of contents that catch my eye. There are plenty of book summaries out there. And you can listen to books in the car.

And I’m endlessly inspired by Claire Diaz-Ortiz and her reading habit. Her post on How I Read 200 Books a Year gives great tips for how to fit more reading into your life.

What are you reading and how do you make time for it?

Are Great Leaders Persuadable?

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Are the hallmarks of great leaders confidence, certainty and decisiveness?

Or as our world grows ever more volatile and complex, are the best leaders open to influence? Are they persuadable?

That’s the premise of a great new book by Al Pittampalli called Persuadable: How Great Leaders Change Their Minds to Change the World.

How did I find it? By reading one of my favorite marketing blogs. Seth Godin had a great plug for it last week in his post “When I want your opinion…”. And if Seth is recommending a book, it’s going to be good.

With only slight sheepishness at being a marketer’s dream by buying the Kindle edition of the book after reading the post, I dove into it this week.

What did I learn? In a nutshell, I’m going to be much more comfortable evaluating new data and information as it comes to light. And I’ll be more willing to change my mind as a result.

Some of it harkens back to the classic principles in Robert Cialdini‘s Influence: The Psychology of Persuasion. The reciprocity principle in particular has stood the test of time as a key driver of social media.

John Maxwell‘s writings about Becoming a Person of Influence also made an impression. Maxwell says you have to be open to the influence of others, in order to have an influence on them. I’m still tickled that he was one of the first people who “followed” me back on Twitter.

Why is persuadability to important? “In a world that is unpredictable, ultra competitive and fast changing,” Pittampalli writes, “being persuadable is the ultimate competitive advantage.”

This gives key advantages, he explains — accuracy, agility and growth:

  • A better understanding of the world fuels more accurate decisions.
  • Quickly seeing and responding to changing conditions enables necessary pivots.
  • And honestly evaluating your performance and getting feedback creates growth.

How do you become persuadable? Pittampalli outlines 7 practices of persuadable leaders. Here are 3 that most resonated with me.

First is “considering the opposite.” It seems straightforward, yet we have to overcome our own cognitive biases to actively seek out information that conflicts with our current thinking.

A simple way to counter it is by asking yourself questions, starting with “what’s the opposite here and have I thought about it?”

Second is “update your beliefs incrementally.” What works in leading change in general also applies to being more persuadable.

As more evidence becomes available, we can update our beliefs along the way. That way, beliefs evolve naturally over time. It’s easier for your own brain as well as for others to embrace smaller changes in thinking.

Third is “avoiding becoming too persuadable.” Just because you choose to become more persuadable as a leader, there are still plenty of times when it’s appropriate to make decisions that may be unpopular and take action.

Like many things in life and leadership, there are tradeoffs to be made. It’s valuable to get input up to a point, but then there are diminishing returns over time of each additional piece of feedback.

Perhaps you’re embracing on a course of action and finding it difficult to decide whether or not to proceed. A good question Pittampalli puts forth is asking yourself, “Is it worth it?”

My experience in business reinforces for me that it’s more important than ever to be open to new evidence. The world is constantly changing, and information used previously to make decisions is likely to have changed.

By extension, it’s important to become ever more comfortable with changing you mind. Along with that, it’s critical to clearly articulate the reasons behind the changes in your thought process.

As Simon Sinek so compellingly outlined in his TED talk How great leaders inspire action, understanding “why” is the first thing people need to know in order to change the world.

Stretch Into Your Future

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What are your learning goals for the new year?

If you need data-driven ideas and inspiration, check out Stretch: How to Future-Proof Yourself for Tomorrow’s Workplace.

Co-authored by Karie Willyerd and Barbara Mistick, this new book is packed full of strategies to ramp up your learning, your career and your life.

At DIRECTV we had the good fortune to have Karie speak on a number of occasions – at our annual leadership meeting, at large department conferences and to our employee resource group for young professionals.

Karie shared insights from another book she co-authored, with Jeanne C. Meister, called Workplace 2020: How Innovative Companies Attract, Develop and Keep Tomorrow’s Employees Today.

She was always a hit – sparking dialogue, stoking debate and seeding positive changes in the workplace and the culture.

It was a pleasant surprise to get a friendly email from Karie this fall, asking how things were going. Doing a quick Google search before I responded to see what Karie had been up to lately, I was thrilled to see she had a new book in the works.

Since I recently pivoted into a new role, the Kindle version of Stretch zoomed to the top of my list for winter holiday reading.

It starts by asking “who do you want to be tomorrow?”

And it outlines the megatrends that will impact the future of your career – globalization, demographics shifts, data explosion, emerging technologies, climate change, redefined jobs and complexity.

How should today’s professional respond?

By stretching your skills and abilities, the authors say. And by taking into account your dreams for yourself and your family in the future.

There are 5 key practices, each with several supporting strategies. Here are the 4 strategies, preceded by the key practice area, that most resonated with me. They’ll help inform my learning journey.

Learn on the fly: cultivate curiosity. This strategy is about constantly asking “why?”

Why ask why? You’ll question assumptions and unconscious rules, which may lead to new insights and ideas.

The authors provide some good questions in a “curiosity stimulator checklist” –

  • “What is the most interesting project or idea you are working on now, or wish you were working on?”
  • “What is valid about the dissenting viewpoint in this discussion?”
  • “What assumptions or models am I using that causes me to agree or disagree in this situation?”

Be open: seek feedback. This is the strategy I most wanted to ignore, so I knew I needed to include it.

The authors aptly described why: “As researchers of vulnerability understand, our self-confidence takes a plunge when we feel we are being criticized.”

Yet plunge into seeking feedback, I must, to grow and improve. And to do so, the authors describe good ways to create a safe environment in asking others for candid feedback:

  • “If you could imagine the perfect person doing the perfect job in the role I’m in, what do you think they might be doing differently than I am?”
  • “What 2 or 3 pieces of advice do you have for me that you think would have made this project better?”

Build a diverse network: strive for five to thrive. Strong and diverse networks stretch you, the authors say, reminding me of Roselinde Torres‘ TED talk on What Makes a Great Leader?

The strategic question that spoke to me? “Who are the 5 people who can help you be a better person, especially when it comes to your work?”

They could be people in your network who “inspired you, stretched your thinking, left you feeling it’s possible to change, introduced you to new knowledge in different fields and demonstrated being an expert in ways you aren’t.”

My diverse list of 5 is taking shape. During January I’ll be connecting with them to meet for coffee and talk virtually during the year.

Be greedy about experiences: approach targeted work with a development stance. This is where “you care about getting the task done really well and using what you learn to do even better work in the future.”

The development stance, as opposed to a completion or performance stance, could include doing research, talking to people with expertise, observing processes that work well or taking an online course or a MOOC.

The book has a template to identify your major projects and tasks, skills that can be developed in each one and how you’ll approach each project – with a completion, performance or development stance.

As I work through the template and choose areas of focus for development, I’ll share some of my learning experiences in future posts.

How will you stretch in the coming year?

Why Not?

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If you think you can’t do something, ask “why not?”

Probe a little further and dig a little deeper before you write off a potential solution or a course of action.

Two graduation events in the last week week made me think about this.

Our Comms team celebrated the USC graduation of Jamie Zamora, a terrific intern who will join us full time on our Corporate Citizenship team led by Tina Morefield.

Jamie’s colleagues Brooke Hanson and Brynne Dunn asked our whole team to share their words of advice for Jamie. A few of the themes? Build a network, take time for yourself and enjoy the journey.

The whole world is before you, with problems to solve. And you can be part of the solution, starting with the questions you ask.

Some of these themes were echoed in the UC Berkeley commencement I attended this weekend to see my nephew Kodiak Spydell receive his degree in architecture.

And for all of the challenges in the world today, I was encouraged and inspired by this group of students now entering the work world.

Enthusiasm and idealism were tempered by the sober realities we all face — environmental concerns, increasing inequality and economic instability, to name a few.

The “a-ha” moment for me was the extent to which each person can be part of the solution.

No degree is required. Just one simple question can unlock ideas and solutions, no matter who are you.

Instead of thinking “that would never work” or “they won’t let us,” try asking “why not?” instead.

What are all of the possible solutions? What would need to happen to make one or more of them work? And how can you take the first step?

Why not try one of them? What’s the worst that could happen? And what’s the upside if something works?

This kind of thinking struck me in Marc Benioff‘s commencement address at Cal.

As a pioneer of cloud computing and the CEO of Salesforce.com, Benioff has built “the fastest growing top ten software company in the world and the largest customer relationship management company.”

Deeply troubled by the Religious Freedom Restoration Act in Indiana that could have allowed discrimination against the LGBT community, he spoke out.

In doing so, he galvanized the support of fellow tech leaders and took steps in his own business to make it clear that the threat to civil rights carried consequences.

This had strong echoes of a TEDx Manhattan Beach speaker, David Hochman, whom I mentioned in my first post. He shared his life’s mantra: Why not me? Why not now?

This kind of thinking was evident in Marc Benioff’s actions.

And it came full circle in a story my dad told about his days as an engineering and business student at Berkeley in the tumultuous 60s.

A final exam in a course asked only one question — “why?”

Almost all of the students began writing furiously, filling page after page with lengthy responses.

Except for one student (no, not my dad), who aced the test with a two-word response — “why not?”

You Matter

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What are our deepest human cravings?

To feel that we are important. That we have something valuable to contribute. That we matter.

Tony Schwartz summed it up well in an HBR blog post called, The Only Thing that Really Matters.

“How we’re feeling — and most especially whether or not we feel acknowledged and appreciated — influences our behavior, consumes our energy and affects our decisions all day long,” Tony wrote.

“Our core emotional need is to feel valued,” he continued. “Without a stable sense of value, we don’t know who we are and we don’t feel safe in the world.”

That reminds me of a great TED talk by Simon Sinek, called Why good leaders make you feel safe.

(And as an aside, if you want something engaging to do during your commute, get the TED app and listen to a playlist of talks on a subject of interest. Work Smarter, Before Public Speaking and How to be a Great Leader are favorites.)

Back to Simon. He talks about the importance of creating trust among people and fostering a safe environment as a way to build up people and organizations.

The result? “When we feel safe inside the organization,” Sinek says, “we will naturally combine our talents and our strengths and work tirelessly to face the dangers outside and seize the opportunities.”

He describes leadership as a choice, not a title. Looking after your colleagues makes you a leader, Sinek says.

That can sometimes mean acknowledging a hard truth. The principal of my son’s school wrote a poignant email to parents the day that people across the country heard of the horrible tragedy at Sandy Hook.

“The randomness and unfairness of this event remind us the deeply troubling fact that we can never fully protect our loved ones,” he wrote. He named our unspeakable fear. Which made it just slightly less awful, to be reminded that we can’t, in fact, control everything. Even if, as humans, we would like to. And we strive to.

What does this have to do with communicating effectively with employees? With winning their hearts and minds? With showing people that they matter?

It means listening – to hopes as well as fears. It means building trust. It means showing by your actions that people are important. That they have value. That they are needed. And that they have an opportunity to be part of an inspiring vision that is bigger than themselves.

Two people I know are really good at this.

First is Joe Bosch, DIRECTV’s CHRO and my boss. He gets the HR team together frequently, and a tradition is his presentation of a  “Bosch toolbox.” For an individual who’s done something notable, Joe invites them to the front of the room and reads his personal note on the box, which is filled with fun tools.

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Second is Andy Bailey, who leads employee recognition on my team, with a focus on our frontline employees. Andy’s mantra to “start every meeting with recognition” is something I’m proud to experience every day as part of our culture at DIRECTV.

When the Myers Briggs personality types came up in conversation yesterday, it reminded me how many thinkers, versus feelers, are in leadership roles (myself among them as an ENTJ). And thinking is good for many important activities – strategy, operations, analytics and metrics, to name a few.

But people have to deliver on those strategies. And they’re more fired up to take that next hill if leaders and colleagues are touching people’s hearts as well as their minds. So people know they are appreciated. That they have value. That they matter.

That you matter.