by Caroline Leach | Sep 17, 2019 | Social Media
What’s one thing you should never do after someone accepts a LinkedIn connection request?
Don’t ask for anything.
Don’t ask for a job. Don’t ask to meet for coffee. Don’t ask to set up a phone call. Don’t ask about the person’s goals.
Just. Don’t. Ask.
These words of advice turned out to be the most viewed topic so far in my weekly social media minute videos. In them I share tips from my book, What Successful People Do in Social Media.
What To Do Instead
What’s better to do instead?
Anything that will help solidify the relationship.
Share a warm greeting. Congratulate someone on a recent accomplishment. Offer up something that may be of interest that doesn’t take too much of the recipient’s time. Maybe you saw an article or a video they might find helpful. If you want to pass it along with no obligation to read or watch it, that’s great. Simply focus on building the relationship.
Think about how you react when people immediately start pitching business to you — what I call spamming — right after you’ve connected on LinkedIn or other social media platform. More and more, it happens before the connection itself. Now I simply decline those requests. It’s clear as soon as I accept I’ll be bombarded with offers for services I don’t need right now or requests for meetings I can’t do right now, if ever.
When I first left the corporate world to start my own business, it was financial planners who contacted me. Now it’s people pitching lead generation services. Recently someone claimed they can guarantee story placements in major media outlets. As someone with an accreditation in public relations, I can say it’s never possible to guarantee a media placement. Maybe they were really pitching paid advertising.
Learning from what not to do, there’s a better strategy.
What is it?
Let Your Goals Guide You
Consider your professional goals for the coming season, quarter, or year. Do you want to get a new job? Position yourself for a promotion? Find great new talent for your team? Get asked to be on a non-profit board? Be invited to speak?
Write down your goals, and then identify who can help them become reality.
- If you want a new job, create a list of job types of interest, both at your current employer and other companies
- If you want to be promoted, consider who, in addition to your boss, will have a say in the decision
- If you want to find new talent, think about the skill sets you’d like to find to round out your team
- If you want to be invited to be on a non-profit board, identify specific causes and organizations of interest
- If you want to be invited to speak, think about where you’d like to speak and who might hire you to do so.
Next, look to the people associated with the group and organizations you identified. Who do you already know? Who would you like to get to know? You can use the search feature in LinkedIn to further refine a list of people of interest.
Raise Your Profile with Key People
After that, create a plan to raise your profile with the people you identified. Start by sending a personalized LinkedIn request. Say why you want to connect and what interests you about them. Follow them on Instagram, Twitter or YouTube … wherever they spend most of their social time.
Then keep an eye out for content they share. Scroll through your feeds once or twice a week. Read or watch what they post. Start to engage with their content in a meaningful way. Comment on something that stood out to you. Share how your thinking has changed or what you might do differently as a result. Offer up additional data points or perspectives. Do it in a helpful way, and not to try to show you’re smarter or more informed.
The secret is to find the right balance, not engaging so frequently that you become annoying, or so infrequently that you don’t make any lasting impression.
The best outcome is to start building a mutually satisfying relationship. It’s ideal to build one where the other person enjoys and even looks forward to your comments. And one where the other person is positively motivated to engage in a conversation with you.
Find the Strategic Serendipity
Another way of thinking of this is called strategic serendipity. By engaging with and helping people in your network with a positive approach, you never know what good things might come your way.
In my case it’s been social media consulting clients, business and leadership coaching clients, speaking engagements, and teaching opportunities. Exactly zero of them resulted from my searching through social media, cold pitching services to people I don’t know. Instead, they came as the outcome of being helpful, in a targeted way, consistent with my top goals.
To make it easy to fit this into your busy life, you can create a note in your smartphone of people you want to make a point of engaging with. Set aside a few brief times each week to scroll through your social media feeds and interact with their recent content. Be as helpful as you can. Make it easy and enjoyable to engage with you. And let the strategic serendipity flow.
How have you built relationships in positive ways?
by Caroline Leach | Aug 30, 2019 | Learning, Social Media, Work/Life
August is the Sunday of summer. So said a chalkboard sign I spotted by the beach a few years ago.
And so true. It’s bittersweet when summer comes to an end. The longer, more leisurely days start getting shorter and filling up with more commitments as Labor Day approaches.
Businesses and teams have year-end goals to meet. Children are back in school. Maybe the Sunday Scaries are staring you down as you head into Labor Day.
But it doesn’t have to be that way. During a last-minute summer getaway, I learned something important. Maybe it will help you, too.
Although it’s summer, it’s been an intense season with two fledgling businesses in our household – mine and my husband’s. I realized I was putting life on hold, so I headed to the Eastern Sierras for a few days. A mini-retreat, I called it. Or a working vacation. Or working remotely.
Whatever it was, it was delightful. With the backdrop of mountains, trees and summer breezes from my desk, I worked on some of my big projects, did client calls, and dipped into the flow state of being completely consumed by what I was doing, oblivious to the passage of time.
The Lingering Project
One of my projects has been on my list for the better part of a year. As a new author of What Successful People Do in Social Media, I know I need to build an email list of subscribers. I even created a free workbook to accompany my book as a reason for people to sign up.
But I ran into a roadblock in the spring, figuring out how to integrate the MailChimp email service with my download document on this WordPress site. I did research. I leaned on the chat and email service functions of the various providers. I reached out to experts to see if someone could do it for me.
And completing this project has been standing in my way. As much as I talk about the need for everyone to have a social media strategy for their career, I also emphasize the importance of owning your own online real estate.
That means your own website where you control everything. That way, an algorithm change on a social media platform doesn’t impact your ability to connect with your community.
And it was standing in the way of my next project — turning my book into an online course or series of courses. If I don’t have an email list of devoted fans who are interested in what I have to say, it’s much harder to launch a course.
I even did a workaround on my free workbook. Not wanting to delay to release of my book in April, I simply put a note on my website that people interested in the workbook could email me to request it. It wasn’t the most efficient or elegant of solutions, but it enabled me to keep moving forward.
One of the lessons I’ve learned over the last year of launching my own business is to fight the oppression of perfectionism. It’s hard to balance a standard of excellence with taking it too far and delaying, as marketing guru Seth Godin would say, shipping the work.
Learning the Way
My last day in Mammoth was my day to tackle my website. The night before, I decided to refresh my WordPress knowledge by completing an online class called WP Savvy by Iglika Mateeva-Drincheva.
It came in a group of online classes called the Entrepreneurship Bundle. And it’s thanks to Marissa Stahl that I learned about it. She’s the COO of Something Social LA along with founder Callie Cholodenko. Marissa and I met through the USC Alumni Association earlier this year.
Marissa was kind enough to speak to my social media class at the Fashion Institute of Design & Merchandising this spring. It was right about the time the Entrepreneurship Bundle was launching. She and Callie had a course in it called Instagram Strategy for Business (great class, BTW!).
The bundle of 31 classes had a special offer for $99, so I thought, why not?
As life often gets in the way, though, I didn’t complete many of the classes right away. Has this ever happened to you?
But what a lifesaver WP Savvy turned out to be. Even after a few years blogging on my WordPress site, I learned several new things from Iglika’s course. And I felt re-energized to tackle the email integration issue.
Figuring It Out
The other inspiration came from Mark Cuban, the business leader and investor on Shark Tank, among other things. He gave a talk at my former employer’s headquarters in the early 2000s.
As the head of communications at the time, my job was to play host while he was onsite. He had driven all night from Texas to Los Angeles to speak to our employees, but he was full of energy.
And I’ll never forget what he said. In the early days of his business, he said they’d be in client meetings, taking in what the client wanted, and telling them they could deliver.
Later, Mark and his colleagues would look at each other and say they had no idea how to do what they’d just committed to. But they had all night to figure it out. And figure it out they did. Time and time again.
If they could do it, so could I.
Figuring it out in this case took a lot longer than I planned. I had to figure out the original email list subscription I started with wasn’t going to work. I had to download existing subscribers and move them to a new platform. I set up the sign up forms, the welcome forms, and the thank you forms. I tested them by subscribing myself. The look and feel still isn’t great yet, but that’s relatively easy to fix.
The Breakthrough
What I couldn’t figure out was how to make my free download available to subscribers. After some web searches, I decided to start clicking through every screen on WordPress to see if I could find something that would work.
And I finally found it. Buried six screens down, in the middle of the page. Even though I wasn’t selling a product, I wondered what would happen if I checked a box that said “enable shop with the plugin I’m using.”
VOILA! That was it. Which was mentioned exactly nowhere in all the online materials I consulted. Or perhaps it was there, but I missed it, which is entirely possible.
The point is, I told myself I would spend whatever time it took to resolve the problem. I was not going to let up until I figured it out.
It now feels like a huge weight is lifted from my shoulders. So many other actions depend on this, and now I can move forward. It’s a release of positive energy and momentum.
I’m going to tackle part two over Labor Day weekend, which is a long-overdue new look and feel for my website. That way, when Sept. 3 rolls around, I’ll have a big project behind me and I can truly move forward with my big goals for the fall.
What’s Holding You Back?
My question for you is, what’s on your list that’s holding you back? Could you devote a morning or an afternoon of your Labor Day weekend to tackle it? Or at least start the process? How much would that jumpstart your fall season? Would it help you greet it with energy and enthusiasm?
I bet it could. And there will still be plenty of time for being with family and friends, celebrating the last of the summer season, and recognizing the social and economic of achievements of American workers on Labor Day.
In thinking about the value of work, I’m inspired by author and poet Maya Angelou, who said, “Whatever you want to do, if you want to be great at it, you have to love it and be able to make sacrifices for it.”
What do you love to do?
________________________
Here’s how to join my email list (on the left-hand column) to get a free copy of Your Social Media Success Roadmap. You’ll also get an email update from me once or twice month with tips about boosting your career through social media.
by Caroline Leach | Jun 30, 2019 | Social Media
Social media was supposed to be fun.
Wait, what?
That panel name grabbed me at Social Media Week Los Angeles and wouldn’t let go.
As a perk of being on the faculty in the Social Media B.A. program at FIDM, the Fashion Institute of Design & Merchandising, I got to go with my students. (Opinions expressed in this post are my own.)
Along with the department chair Tom Henkenius, I enjoyed the conference and its sessions on storytelling, influencers, AI, gaming and more.
But why did the session on fun jump out at me? Well, maybe because the last several months have been intense. I completed project after project, racing from one to another in rapid succession, without breaks in between.
Yes, it was exciting to publish my first book, give a TEDx talk, work with clients, and develop a social media consulting class for FIDM.
Yet the intensity of so many projects at times left me yearning to take a short break and recharge. I wanted to do something fun. But I couldn’t think of what that would be. Literally nothing came to mind.
Maybe the dictionary could help me. Fun is defined as, “something that provides mirth or amusement, enjoyment or playfulness.”
But I still had no ideas.
Wait, what?
Which is likely why the Social Media Week session on fun stood out. Usually when I face a problem, I assume it’s unique to me. It’s something to figure out on my own.
But this session painted a picture of a societal problem. “Modern life is really good at taking things that used to be fun and, well, making them NOT fun,” the session description began.
“Real fun is built on spontaneity and surprise, opening up possibilities for experience and memorable moments,” it continued. “Social media was largely considered fun when it first boomed in pop culture. So, what happened?”
Holland Martini and Bevan Mahaney of Grey talked about bringing the fun to life. It was based on Grey’s research study, the Famously Effective Business of Fun.
We learned some sobering stats:
- the U.S. ranks #18 in the world on happiness
- people rate fun as number 5 out of 9 options
- people are doing “fun” activities for reasons other than fun, like reading for their mental well-being, working out for physical health, and going on social media just to pass time.
Ooof.
The problem, they said, is we don’t know what’s fun anymore.
Apparently, we are collectively experiencing a dearth of fun. It’s not just me. It’s many of us. It may be you. Or someone you know.
Holland and Bevan then related those findings to business. It turns out that “50% of people are more likely to consider or purchase a brand if they knew a brand could help them have more fun. And 76% would spend more on that brand.”
So, not only is fun good for us individually, it’s also good for business.
Holland and Bevan had valuable strategies for bringing fun back to social media:
- Create supportive communities for like-minded people
- Provide shareable, memorable cultural currency
- Give people canvases to enjoy life.
From my perspective of social media as a career booster, here’s what I would add. These are three things that make social media fun on a professional level for me. Maybe they will for you, too.
Yes, this does introduce a “good for you” aspect, beyond having fun for fun’s sake. But fun can foster an environment where people feel happier, more connected, and more creative. Fun has a unifying feel-good element that can help bring more enjoyment to your professional life. And there are echoes of my post on what to do when social media gets you down.
First, encourage others to have fun at work. Who says anything you do can’t be more fun? How could you make it more fun and enjoyable? Whether you’re a team leader or an individual contributor, you can share fun ideas and make them happen. Celebrating a big accomplishment, coming together for people’s birthdays, bringing in dinner when the team is working late on a project, and making a point to laugh and be silly at times can help a team bond and have more fun.
One of the most gratifying experiences for me in the corporate world was fellow colleagues laughing and bantering together as we worked under significant deadlines to put out a communication or make a big event happen. Enjoying the high points of our work and the celebration afterwards made it all the sweeter.
In these moments, you can encourage your colleagues to share their experiences on social media in a work-appropriate way. It amplifies the joy and shows how work can be fun. Images and emotions can be contagious, so you just may be contributing to making the world a more fun place to be.
Second, share the fun in what you’re doing professionally. Just because work can be intense doesn’t mean that you and your team shouldn’t enjoy the process and have fun in the process. Making a point of sharing those fun moments on your social media can increase the good feelings among your colleagues, amplify your employer’s brand, and encourage others to make their workplaces more fun.
Recently I spoke at a Town Hall meeting for a former colleague, Kim Keating, at AT&T. (Again, opinions expressed are my own.) Kim leads a data science team, and she wanted to better equip them to share on social media about what it’s like working at the company. My talk was covered how to tell your professional story on social media. Everyone I interacted with made the process simple, easy, and yes, fun.
Third, learn something just for the fun of it. It’s a quiet Sunday morning as I’m writing this. I made this morning a “Pajama Sunday” where I read for pleasure. I paged through some digital and print magazines, reading whatever I wanted, not what I thought I should read for professional purposes. And I started reading a new book: Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness by Ingrid Fetell Lee.
Maybe you learn by reading, or by watching, or by listening, or by doing. What do you want to know more about, just because it would be fun? What really intrigues you, even if it seemingly has no relevance to your professional or personal life?
Go delve into that. Share what you learned on social media. Maybe it will brighten someone else’s day or give some much-needed insights.
__________
Writing this post was (mostly) fun. It has to be, or I wouldn’t spend so much time doing it. In a happy coincidence, this is post #200 since I launched this blog more than four years ago. Clearly, this is a joyful activity for me.
In Vancouver this month to speak at a conference for communicators, I took a morning stroll through the scenic, seaside Stanley Park. I dipped into some “forest bathing” and felt refreshed by nature. I jumped on a swing for the sheer fun of it.
And now, because it’s a beautiful summer Sunday, I’m taking my bright red, beach-cruiser bicycle to a repair shop to get it in shape for the season. There are few things more fun than a leisurely bike ride at the beach.
What are you doing for fun today?
Recent Comments