by Caroline Leach | Apr 28, 2015 | Learning, Work/Life
New Year’s Day always seems so full of promise. Remember that feeling of being on the brink of something great?
That’s the day I launched this blog. My goal was to go on a learning journey to explore the future of corporate communications. I’d post every Tuesday and Friday. Life would be perfect.
This isn’t my first blog. Three years ago I launched a blog on our company’s social collaboration platform. My goal was to drive adoption and role model what colleagues could do with social business.
What have I learned so far from blogging?
Pursue excellence, not perfection. It’s important to write great posts, but it’s also important to publish with some level of frequency. Find the right balance, whether it’s a blog post, a work project or an exercise program. Know when to take the leap. And make the “thumb slam” I wrote about in my first post.
Do your most important work in the morning. That’s the only time you can truly control. Texts aren’t stacking up; people aren’t asking for a minute of your time. This is the best time to do what’s most important to you. For me it might be a blog post or a big work project. Getting something important done first thing makes me happier and more productive for the rest of the day.
Don’t be afraid to look silly. In launching social collaboration at work a few years ago, I felt out of my element. But I realized I could learn what I needed to know. I started an internal blog to share my learning journey and ask for help from others. Earlier this year I debated whether to post “What’s Your Theme for 2015?” It seemed too soft and self-revealing. But I gave it a thumb slam. And 2,154 views and 61 comments later, I’m glad I did. Colleagues inspired others by sharing their themes for the year – from brave to intentional and from growth to transformation and more.
No one knows all the answers. Doesn’t it always seem like everyone else but you has it all figured out? Except they don’t. And the way to figure it out is by doing it. One step at a time. Have a plan, sure, but take in feedback along the way and make adjustments as you go. Pamela Druckerman summed it up well as, “everyone is winging it, some just do it more confidently.”
Work and life are one in the same. No more searching for an elusive work/life “balance.” They are one in the same, and it makes life easier to approach it as one big mashup. What am I learning in one area of my life that I can apply in another? And as my HR colleague Linda Simon wisely says, “enjoy every day.”
On New Year’s Day as I was fine tuning my first post and figuring out how to point the servers with my domain name to WordPress, my husband, Kevin, made me a cake. The one that opened this post. Sweet.
And although my posts aren’t perfect and neither is my life, there’s joy in losing myself in the thinking, the writing and the learning. Sweet.
by Caroline Leach | Apr 25, 2015 | Careers, Leadership, Learning, Work/Life
#MPOWR was a perfect theme for Take Our Daughters and Sons to Work Day on April 23.
At DIRECTV, our headquarters campus was filled with the energy and excitement of visiting children. They got to see what their parents do each day to bring the world’s best video experience to more than 39 million customers in the United States and Latin America.
They also got to meet two amazing filmmakers, Sarah Moshman and Dana Michelle Cook. We screened their documentary, The Empowerment Project, which encourages girls, boys, women and men of all ages to dream big.
My daughter and I were introduced to the film at a National Charity League event. After the first few minutes, I couldn’t wait to bring it to colleagues in the DIRECTV Women’s Leadership Exchange and beyond.
With backgrounds in reality TV, Emmy-award-winning filmmakers Sarah and Dana wanted to show more positive images of strong women in the media.
So they launched a Kickstarter campaign, formed an all-female crew, and took a 30-day road trip across the U.S., interviewing “ordinary women doing extraordinary things.”
It didn’t take long to see that the women were far from ordinary – both behind and in front of the camera.
“Be bold and naive,” said architect Katherine Darnstadt. “You are a leader of your life,” said pilot Sandra Clifford.
“Do right by people,” said Navy Admiral Michelle Howard. “Treat people with dignity, and then that means in the last days of your life, you have no regrets. That’s a measure of success.”
“You don’t necessarily have to find passion in your work, you just have to find passion in your life,” said chef Mary Nguyen. “Just know that if that passion is your work it will become your life.”
How true. Writing is my passion. Why? It’s about thinking. It’s about making connections among sometimes seemingly disparate ideas and people. It’s about changing beliefs and behaviors. It’s about expressing thoughts and ideas in interesting, inspiring and engaging ways.
This is why I love my work in corporate communications and why I love writing this blog. They both absorb me in the amazing “flow” state that Mihaly Csikszentmihalyi described as “the creative moment when a person is completely involved in an activity for its own sake.” In the film, Dana described her empowered feeling during the road trip as not having worked a day of it.
So what would I do if I weren’t afraid to fail? I’d write more often and share this blog with others.
When I launched this blog on New Year’s Day, my intent was to post twice a week. And while I haven’t been as prolific as I planned, I’m happy that a goal I set on January 1 is something I’m still doing four months later.
Now it’s time to move on from “designing at the whiteboard” as yet another extraordinary woman, Tara Sophia Mohr, would say, and leap into sharing this blog with others for their input and feedback.
What would you do if you weren’t afraid to fail?
To learn m
ore about The Empowerment Project and bring it to a school, business or community group, visit the film’s website, check out the project tour video and follow @EmpowermentDocu on Twitter, Instagram and Facebook. Their Instagram collage opened this post.
by Caroline Leach | Mar 15, 2015 | Corporate Communications, Leadership, Learning, Social Media
What are the questions – asked and unasked – you’ll encounter in an interview for a corporate communications job? Here are mine.
Can you write? This really means, “can you think?” As acclaimed historian David McCullough said, “Writing is thinking. To write well is to think clearly. That is why it’s so hard.”
Good writing is the price of admission to corporate comms. That’s why I’m often surprised by the number of people in the field who aren’t strong writers.
How do you become a good writer? Read voraciously. Write frequently. Edit liberally.
Are you smart? While you don’t have to be Mensa material, you need to have common sense. You need to possess a pragmatic, practical intelligence to navigate our VUCA – volatile, uncertain, complex and ambiguous – world.
How do you solve problems? This is where I ask people to tell me about a train wreck. A project gone wrong. A major mess-up.
I want to see what early-warning indicators they observe. How they take accountability. How they turn things around. And how they analyze and fix the root cause so it won’t happen again.
Essentially, can they figure it out?
Do you have grit? Psychologist Angela Duckworth says grit is the key to success.
What is grit? It’s “passion and perseverance for very long-term goals . . . having stamina . . . and living life like it’s a marathon, not a sprint.”
It’s never giving up. And according to Duckworth, it’s more important than talent or IQ.
This is why I’m looking for candidates with passion and dedication. People with a relentless commitment to making something happen, whatever it takes.
Will you thrive in this culture? Every company has a distinct culture, or the way work gets done. Is it formal or informal? More structured or less structured? Conservative or innovative?
I ask candidates to tell me about the environment they most enjoy working in. Then I’ll ask why and for a few examples. As they speak, I picture how they might interact at a meeting or with various leaders at the company.
Are you savvy? This isn’t a question I’ll ask directly, but I’ll listen for signs that someone knows how to navigate an organization. That they know how to articulate their point of view appropriately, at the same time that they’ll listen to and consider their colleagues’ points of view. That they know how to resolve conflicts with professionalism and poise.
Will you add a diverse perspective and skill set to our team? The more diverse the team, the more effective it will be. Research bears this out.
I’m looking for people with a different take, a fresh perspective or a novel twist on doing things. This is part of always striving to improve and get better.
How flexible and agile are you? Can you quickly see when change is needed? And if so, can you pivot? Do you remain calm and unruffled when the best-laid plans need to be scrapped or redirected?
Are you social? A communicator has to be active in at least a few social media platforms. This is no longer optional. It’s a requirement.
When I’m preparing to interview a candidate, I start with a Google search and the person’s LinkedIn profile. Then I see what they’re tweeting. And how they’re communicating visually with pictures, videos, infographics and more.
Great story: A candidate flying in for an interview with my team tweeted about the great DIRECTV service on his flight, complete with a screenshot. We hired him.
Bad story: A candidate who tweeted “nailed it” after an interview. A fellow USC Annenberg alum shared this on a career panel we were on last year. That tweet ended the person’s candidacy.
What kind of a leader are you? In one word, how would your team describe your leadership style?
Here I’m inspired by my DIRECTV colleague Jen Jaffe who leads talent development. We were recently on a leadership panel at our company’s Young Professionals Network. She asked her team for input on her leadership style, so I did the same.
It’s an instant 360 feedback activity. Try it with your colleagues sometime.
How much upside career potential do you have? As candidates tell me about themselves, I’m listening through the filter of our leadership competencies.
Are they a strategic thinker? Someone who can innovate? Lead change? Deliver results? Build talent and teamwork? Establish productive relationships? Act with integrity? And build a deep understanding of corporate communications, our business and our industry?
What are you looking for in your next career gig? Life is too short to work in a job where you aren’t learning, contributing and making progress toward your most important goals.
That’s why I’m eager to learn what the candidate wants to get out of the job. It has to be a great fit for the company and the candidate as we work together to transform TV and entertain the future.
And lastly, one of my favorite bloggers, Penelope Trunk, offers a great course on reaching your goals by blogging. She advises people in each post to “write and write until something surprises you.”
My aha moment was seeing the relationship between heading off a train wreck and acting with grit. The Little Engine That Could did exactly that.
And it’s what each of us needs to do every day. Because we’re all capable of far more than we think we are.
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