by Caroline Leach | Nov 27, 2015 | Learning, Work/Life
Game on for a “green day” challenge.
No, not the rock band.
Between now and the end of the year, I challenged myself to make every day what I call a Fitbit “green day.”
It means turning 4 key metrics green on my tracker every day – 10,000 steps, 5 miles, 30 active minutes and 2,000 calories burned.
It’s part of the “daily dozen” actions I take every day, loosely related to my learning project.
Why? Because exercise changes your brain, as Gretchen Reynolds reports in Does Exercise Really Make Us Smarter?
The mind-body connection keeps your brain in shape and ready to learn – not to mention the myriad of other benefits to health and happiness.
What helps me go green every day?
- Plan ahead. When I’m planning my day, I decide in advance when I’ll exercise. If I’m traveling, I pack my exercise gear and hit the fitness center.
- Get steps in early. Being active early in the day builds momentum. It doesn’t necessarily mean a morning workout, although that helps. It means standing instead of sitting. It means pacing instead of standing.
- Take the stairs. As a habit, I take the stairs instead of the elevator if I’m going up or down fewer than 4 floors. This started as a “microresolution” inspired by Caroline Arnold‘s Small Move, Big Change.
- Take a walking break. If my meetings are mostly in my office rather than on another floor or in another building, I walk a lap or two around the floor every few hours. This has the added benefit of being a “managing while wandering around” exercise and connecting with colleagues.
- Get a dog. A walking buddy is always mind with our rescue dog, Kincaid. His enthusiasm pulls me up hills and takes me down paths I might never have discovered on my own.
- Find a buddy. My husband exercises with me and motivates me when I still have a few thousand steps to get to green late in the day. After I spent an hour on the treadmill last week and was still short of 10,000 steps, he went walking with me (in the rain, no less) to get past the finish line for the day.
And if you’re having one of those days where nothing feels like it’s going right, take a walk. Put one foot in front of the other. Rack up steps.
There’s an amazing ability to gain new perspective and solve problems while you’re taking a walk.
So have a green day. And another. And another.
by Caroline Leach | Nov 26, 2015 | Work/Life
Gratitude gets a lot of positive press these days. As well it should.
It’s all too easy to overlook the many things we have to be grateful for. As my daughter often reminds me, we have first-world problems.
Reflecting on today’s Thanksgiving festivities, I’m grateful for being reminded that life is about much more than my list of things to do. It’s about special people, memorable moments and unprecedented freedoms.
What a blessing it was to look around our living room and see three generations of family members laughing together and enjoying each other’s company.
There is so much promise ahead for the youngest family members. Our nephew graduated from college this year. His cousin, a college senior, joined us because his family is in Ohio. My daughter is completing her college applications this weekend.
As much as I’m driven to get everything finished, today I set my list aside for the most part. I enjoyed getting our home ready for visitors. I enjoyed helping my husband cook dinner (thankfully, he’s a great cook). And I enjoyed our dinner conversation.
No awkward questions. No political discussions. No disruptive drama.
Just family, friends and love.
How can we all take a little Thanksgiving with us, every day of the year?
We can do it by remembering what’s important in our lives – wonderful people to love, interesting work to do and a grateful heart to give thanks.
As I embark on my learning project, I’m refining my “daily dozen” of important things I do every day. One of them is to write down 3 things I’m grateful for at the end of each day.
Today I’m most grateful for my family, for our great country and for this blog.
It’s through writing that I stay calm and confident in my ability to solve any problem and surmount any obstacle. It’s through writing that I find new insights and ideas. And it’s through writing that I can express gratitude.
by Caroline Leach | Nov 22, 2015 | Corporate Communications, Learning, Marketing & Analytics, Social Media
What will jumpstart my learning project?
Looking no further than my iPhone, a few apps already have valuable marketing content. During my morning news ritual, I’ll scan a post from these 3 areas.
First, The Wall Street Journal app has a CMO Today section. The articles there now about Hulu, Fox and Snapchat are all relevant to my organization’s technology and entertainment space.
Second, my favorite blogs folder already includes Seth Godin and Chris Brogan.
Linchpin was my introduction to Seth in 2010, and I’ve been a fan ever since. His “don’t snowglobe me, bro” became a rallying cry on my corporate communications team to focus on our audience and our customers.
Social Media 101 and The Impact Equation were my previous introductions to Chris Brogan. They helped guide my early forays into social media.
Third, my Harvard Business Review subscription has a custom news feed. I’m now following the topics of branding, customer service, data, marketing and market research.
This post came with another learning opportunity. I’ve been wanting to try Canva, a graphic design platform. I heard about it on an IABC webinar by Guy Kawasaki on The Art of Social Media.
It was easy to get started with the iPad app. It’s loaded with beautiful images, plus you can use your own photos. It has great templates for social media platforms, presentations, posters and more.
As I write this post, I haven’t yet included any women who are marketing thought leaders. So I’ll go with Ann Handley. She’s head of content at MarketingProfs and the author of Everybody Writes, a quite engaging book I started reading this weekend.
The most delightful learning from this post is how much marketing-related reading I’ve been doing all along. I’m not really starting from scratch, after all.
Like most things in life, we know more than we think we do. We just have to claim it.
by Caroline Leach | Nov 21, 2015 | Careers, Change, Learning, Marketing & Analytics, Work/Life
What activity captivates you? Completely absorbs you? Compels you to do it no matter what?
For me, it’s writing. And reflecting on the first year of this blog, it’s about learning.
And I have a lot of learning to do. Don’t we all?
I started this blog to explore corporate communications – leading the function, the field and the future.
Now I find myself with the amazing opportunity of pivoting into marketing.
Of course, corporate communications and marketing have many parallels.
In communications, the focus is on the benefits of any given topic, initiative or program. Its purpose is to influence beliefs and actions. It’s about leading change and transformation. And it’s about business performance.
Those attributes also apply in marketing. Yet at the same time, I’m learning a new function, a new language and a new culture.
The usual cliches apply. Drinking from multiple firehoses. Feeling like part of Lucy’s famous chocolate scene.
There must be a better way – to identify what to learn, how to learn and how to do it fast.
Beyond that, I’m grappling anew with the big question from college – what do I want to do with the rest of my life?
It’s an eery deja vu feeling, as a parent of two teens. What will they need to know as they become adults?
At the current pace of change, an HBR blog post projected that “you have to recover one-quarter of your college education every 5 years.”
The authors gently suggested devoting 3 hours a week to learning and preparing for the future. While the math worked out to 6 hours a week, 3 seemed more realistic.
As I invest time in learning, I’ll write about it in this blog. It’s my learning project over the next year.
A blog is supposed to have a laser-like focus on a single topic. But as technology makes our lives more transparent and interconnected, I’ll address multiple learning topics.
Each month I’ll focus on an area of marketing and an area about life. That’s my approach to work/life, because they’re one in the same and not two separate spheres. One influences the other, and vice versa.
With thanks to Nina Amir, I did a mind-mapping exercise (pictured) this weekend with sticky notes on a poster board.
On this learning journey I’m also inspired by Gretchen Rubin. Her year-long happiness project was part of my last post, To Feel Good, Do Good.
And although I don’t (yet) have a detailed roadmap or a perfect plan, I’m taking to to heart the wise words in Just Start.
I’m taking a step forward and learning as I go.
by Caroline Leach | Nov 20, 2015 | Change, Work/Life
This post is based on my inspiration at the November meeting of the Palos Verdes Chapter of National Charity League.
Here are a few things to give thanks for – Fall weather. Football. Fireplaces. Finally!
Our president Francine Mathiesen is a great model of this year’s theme of “Being The Good.” And Thanksgiving is great for doing good.
NCL is full of opportunities – turkey dinners for Boys & Girls Club, meals at LA Food Bank, time with children at Peace4Kids, and more.
And by doing good, you’ll feel good. People who are givers are happier. You already know this, but it’s worth a reminder.
Why? Because of the “happiness curve.” People start life out happy, but then a funny thing happens.
Happiness hits rock bottom in the 40s and early 50s. The global average is 46. So be happy if you’re past that age, because you’re already on the upswing.
One theory is teenagers are a drag on happiness. The Economist asked, “Could the misery of the middle-aged be the consequence of sharing space with angry adolescents?”
In our house, we turned the “angry adolescent” phrase into a joke when one of our teens is in a bad mood. It lightens up heavy moments.
That brings me to a great book. Who’s read Gretchen Rubin’s The Happiness Project?
She took a year to experiment with becoming happier. Each month she had a new focus – boosting energy, remembering love, making time for friends, and so on.
She’s a wife, a mother of two daughters, and a lawyer. When she clerked with Supreme Court Justice Sandra Day O’Connor, she realized she wanted to be a writer.
You might enjoy doing your own happiness project in 2016.
She starts by sharing her “Secrets of Adulthood.” Here are my favorites:
- People don’t notice your mistakes as much as you think
- Most decisions don’t require extensive research
- It’s important to be nice to everyone
- By doing a little bit each day, you can get a lot accomplished
- If you can’t find something, clean up
- You don’t have to be good at everything
- If you’re not failing, you’re not trying hard enough
- People actually prefer that you buy wedding gifts off their registry
- You can’t profoundly change your children’s natures by nagging them or signing them up for classes
- Do good, feel good – because one of the best ways to make yourself happy is to make other people happy.
So how did I try doing good? As a start, my family had fun putting together Thanksgiving dinners for the local Boys & Girls Club.
What else brought joy was helping a friend.
She’s self-employed as a manicurist and comes to Los Angeles once a week to work. The hotel where she stays raised its rates, so she asked for my advice about increasing her own.
Instead, I suggested we check out Airbnb. There have to be lots of people in the area with an affordable extra room or guesthouse.
We downloaded the app together, did a search and found some great-looking options.
The smile on her face made my day.
That’s the kind of happiness project Gretchen Rubin advocates.
While she was inspired by other happiness projects – Henry David Thoreau’s move to Walden Pond and Elizabeth Gilbert’s travels in Eat, Pray, Love – she didn’t want to reject her everyday life.
Here’s what she said: “I wanted to change my life without changing my life, by finding more happiness in my own kitchen. I knew I wouldn’t discover happiness in a faraway place or in unusual circumstances.
“It was right here, right now – as in the haunting play The Blue Bird, where two children spend a year searching the world for the Blue Bird of Happiness, only to find the bird waiting for them when they finally return home.”
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