Why I Joined Snapchat Today


Are you looking for more fun in your life? Would you like to connect with friends and family? Do you want to research the fastest growing social network?

Those are the reasons I joined Snapchat today. I want to learn how I can use it in my personal life. And I’m interested to see how businesses are using it to build their brands.

It’s a feeling not unlike the one I had upon joining Twitter. I wasn’t quite sure what to do with it. I didn’t fully know why I was there. I couldn’t yet articulate what I wanted to accomplish.

And that’s okay. Part of learning why you’re in a social network and how you can use it for personal and/or professional objectives is to experiment and play with it.

That reminds me of Guy Kawasaki and Peg Fitzpatrick‘s opening to their book The Art of Social Media.

“We are in the trenches of social media, not in a “war room” back at headquarters,” they wrote. “We acquired our knowledge through experimentation and diligence, not pontification, sophistry and conference attendance.”

That’s what I’m doing with Snapchat. I’m learning as I go. I’m making mistakes along the way.

And while I’m not quite ready to share “how to be social” in this network in the way I did with LinkedIn, Twitter and Instagram, that day will come.

Today I set up my profile and found a few friends. To maintain at least a few boundaries, I didn’t click on younger family members or professional colleagues.

To my surprise, a handful of my Facebook friends were on Snapchat, so I connected with them. And I convinced my spouse to join, so we could learn together.

In the meantime, there was an unexpected benefit to joining Snapchat.

Not surprisingly, my daughter doesn’t want to interact with me in social media.

But when I told her I joined Snapchat, we had fun looking through her Stories and Snaps together. She showed me how captions and geofilters work.

Best of all, she finally followed me in Instagram. And I was able to follow her back for the first time.

Now I just need the next big social network to come along, so she’ll be my friend in Snapchat.

Published by

Caroline Leach

Hi, I'm Caroline Leach. I help people and organizations tell their stories. I'm a Marketing VP at AT&T, a former Communications VP at DIRECTV and an alum of the USC Annenberg School for Communication and Journalism. This blog, How to Build Your Career through Social Media, shows you how to build your personal brand, advance your career and embrace your future. It helps you promote your employer and your network too. Opinions expressed in this blog are my own. Your comments are welcomed and encouraged. I'd love to hear from you!

Leave a Reply

Your email address will not be published. Required fields are marked *