Tell Your Story with Your LinkedIn Cover Photo

What simple action will dramatically enhance your LinkedIn profile? Adding a compelling cover photo.

Looking for examples of great cover photos in LinkedIn, it was surprising to see how few profiles take advantage of this feature.

You’ll stand out more in LinkedIn if you ditch the default techno-connection look for something that tells your story.

As Guy Kawasaki and Peg Fitzpatrick say in The Art of Social Media, the purpose of your cover picture is “to tell a story and communicate information about what is important to you.”

Start by thinking about your personal brand and the story you want to tell about yourself.

Ask yourself a few questions:

  • What field are you in?
  • What industry are you in?
  • Where have you spoken?
  • What awards you have won?
  • What books have you written?
  • Where do you work?
  • What accomplishments are you proud of?
  • What are you passionate about in your career?
  • What best represents YOU?

You can also check out How to Brand Your LinkedIn Cover Photo, by Hannah Morgan, a contributor to U.S. News and World Report.

If you don’t already take pictures at work and of work events, start doing that. Over time, you’ll build a set of your own visual assets that you can use for a variety of social media purposes.

Of course, be sure to represent your employer, and yourself, in a positive light and don’t share pictures of confidential information.

A great example I saw this week was Matt Warren’s Instagram post of a big event he produced. It was a dramatic, visually compelling way of showcasing his work. It gave me a window into his world and made me feel like I was there.

In my career I’m passionate about telling stories, leading teams and making a difference for my employer and the world.

That’s why my LinkedIn cover photo is from a corporate citizenship event my colleague Tina Morefield held at a Los Angeles elementary school. After speaking as a then-VP of Communications, I snapped a pictures of our City Year partner rallying our volunteers.

The story in this photo is about the power of people and teams and unity. We were giving back to the community. I felt great pride in my employer (opinions are my own in this blog), and the strength in the diversity of our colleagues.

Take a look through your own camera roll. See what story you could tell about your professional work.

And take some new pictures this week. You can change your LinkedIn cover photo as often as you like to reflect your evolving and growing career.

Published by

Caroline Leach

Hi, I'm Caroline Leach. I help people and organizations tell their stories. I'm a Marketing VP at AT&T, a former Communications VP at DIRECTV and an alum of the USC Annenberg School for Communication and Journalism. This blog, Social Media Savvy for Corporate Professionals, shows you how to build your personal brand, advance your career and embrace your future. It helps you promote your employer and your network too. Opinions expressed in this blog are my own. Your comments are welcomed and encouraged. I'd love to hear from you!

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