by Caroline Leach | Apr 25, 2016 | Learning
How do you make the most of a virtual meeting, especially if you aren’t running it?
Here are 8 strategies to try for your next meeting.
Read materials in advance. If documents were circulated before the meeting, read them before the meeting. Jot down comments or questions that you want to address in the meeting.
Define what you want to accomplish. Make sure you know why you’re there. If you don’t, get clarity or don’t participate. Have 1 or 2 goals for what you want to get out of it or what you want to see happen as result.
Arrive 5 minutes early. Jumping on early allows you to greet people as they arrive and establish rapport through small talk. It’s a courtesy to your colleagues. And it signals that you’re organized in managing your time.
Turn on your webcam. Take advantage of technology by using the video feature. Establish eye contact and better connection with your colleagues. This will also keep you focused on the meeting, rather than on multi-tasking.
Establish rapport by asking about colleagues. If you’ve joined early and the meeting hasn’t officially begun, ask people how their day is going, what the weather’s like in their city or how another big project is progressing.
Project your voice with a smile. Even when speaking on the phone without video, I smile while I’m talking. Why? It makes your voice sound warmer, more knowledgable and more sincere.
Be one of the first people to jump in with a question or comment. Speaking up early establishes your presence in the meeting from the beginning. Colleagues will then look to you for your thoughts.
Be clear on next steps as the meeting wraps up. If the meeting leader doesn’t summarize next steps, offer up the next steps you will be taking. This often prompts the leader and others to do the same.
And when you’re in the driver’s seat, here’s what everyone should know about running virtual meetings. There are great strategies in Paul Axtell‘s post this month in Harvard Business Review.
What are your best virtual meeting strategies?
by Caroline Leach | Apr 5, 2016 | Learning, Marketing & Analytics
When I started my learning project, the plan was to alternate posts between learning how to learn and learning more about data science.
A data review would show I’ve focused too much on the former and not enough on the latter. The data-driven conclusion? It’s time to shift the balance.
As I’ve worked in a new role the last 6 months focusing on marketing analytics, I’ve drawn heavily on my academic background. There’s economics with its emphasis on statistics and communications management with its reliance on research.
My professional experience is key, too. Leading an employee engagement survey strategy for several years and conducting corporate communications surveys has helped tremendously.
It’s fascinating how many parallels exist between seemingly disparate areas. And problem solving and team leadership are often similar from function to function.
One of the skills I’ve needed to sharpen is thinking critically about data measurements. I’m learning to ask better questions. And I’m learning to anticipate questions from colleagues on how data was collected and analyzed.
Harvard Business Review is a valuable resource in generating good questions – from branding to market insights and from big data to the customer experience.
A March 2016 article by Thomas C. Redman – 4 Steps to Thinking Critically About Data Measurements – gives great tips on asking good questions about data. Here’s a short summary:
- How does the actual measurement line up with what you want to know? Ask yourself if the measures are good surrogates for what you really want to know. Redman advises to “distinguish ‘pretty close’ from ‘a good-enough indicator’ to ‘not what I had in mind.'” If you’re settling for something less than perfect, you should be aware of it.
- What do you want to know? Clarify what you want to know. This is similar to asking, “what problem are we trying to solve?” It’s also important to make sure all stakeholders are aligned on the exact nature and outcomes of the measurement process.
- What are weaknesses in the measurement process? Here Redman advises a thorough understanding of the entire data collection process. He suggests listening to customer calls if you’re measuring customer complaints or going to a factory if you’re measuring factory productivity. This helps to “develop a feel for the weak links.”
- Have you subjected results to the “smell test”? If results don’t seem right to you, based on other knowledge you have, dig into them. If results come in much better or worse than expected, consider the possibility of bad measurement and investigate further.
Thank you, Thomas Redman, for a few simple litmus tests to think more critically about data.
by Caroline Leach | Feb 21, 2016 | Learning, Marketing & Analytics
Headlines are critical in corporate communications.
If someone reads nothing else but the headline, will they get the key message? And will the headline compel them to read the story?
A tweet can serve the same function. Can you get your key message across in under 140 characters? Will it engage your followers to click on the related link?
It turns out, there’s another powerful use for headlines and tweets. Alexandra Samuel outlines this in her HBR post How Content Marketers Can Tell Better Stories with Data.
“Start with your dream headline,” Samuel advises. She likes to start by “imagining my dream headlines or tweets: the discoveries that I would love my data to yield.”
Samuel gives the example of looking at child-related security risks. “I hoped to discover the security practices that led to the biggest reduction in online misdeeds,” she wrote, “something like ‘good passwords cut hacks perpetrated by kids by 50%’.”
This informs how she tackles the research. What’s less important is whether the discovery she wants to find is actually supported by the research. Because the method provides focus to the research.
This gives a better ability to discover “data that would yield the best-case outcome.” The headline and the story then evolve based on the most interesting and relevant insights from the data.
My first introduction to Alexandra Samuel was through her series of e-books, which ultimately become Work Smarter with Social Media. These helped me to work better with LinkedIn, Twitter and more.
That’s why I was drawn to Samuel’s articles during my Sunday morning reading of HBR posts on marketing, market research and data. It’s all part of my ongoing, online learning project.
And it speaks to the 5-plus hours of learning that everyone at my employer is encouraged to do to mobilize the future.
We’re all lifelong learners. It’s a gift to be part of a company that creates a learning culture to do just that.
What are you learning today?
by Caroline Leach | Jan 9, 2016 | Marketing & Analytics
What are great blogs for marketers?
And why read blogs anyway? Because they’re a quick, timely and entertaining way to learn about the latest trends in marketing and get interesting viewpoints on how the field is rapidly evolving.
Researching top marketing blogs reaffirmed 2 things. First is my devotion to 3 blogs marketing-related blogs. Second is 3 more I’m adding to the blogs folder on my iTools (the collective name for my personal iPhone, iPad and MacBook).
3 long-time favorites –
Seth Godin. Also known as “Seth Godin’s riffs on marketing, respect, and the ways ideas spread.” Ever since Linchpin, I’ve been a fan. His post, Don’t snow globe me, bro, not only helped my former Corp Comms team focus on what’s most important. One of my team members was so inspired she had a snow globe made for me.
Chris Brogan. Also known as “media, marketing, lead generation and customer acquisition strategies for business.” Ever since Social Media 101, I’ve been a fan. And I’m endlessly inspired by Chris’ perseverance – with blogging and with life.
Harvard Business Review. Also knowns as “ideas and advice for leaders.” Ever since I found back issues in a colleagues’s office, I’ve been a fan. So many terrific thought leaders – Umair Haque, Peter Bregman, Heidi Halvorson, Alexandra Samuels, Tom Davenport, Dorie Clark, Tony Schwartz, Karie Willyerd and more. Now I’m following posts on marketing, market research, analytics, branding and data.
3 new favorites –
Ryan Holiday. Also known as “meditations on strategy and life.” Ever since I visited Ryan’s blog, I’ve been a fan. Of all the marketing blogs I searched – and there were dozens – this captured my attention. I clicked through post after post, and link after link of this author, marketer and entrepreneur.
Ann Handley. Also known as a “content marketing keynote speaker and best-selling author.” Ever since Everybody Writes, I’ve been a fan. Her expertise is digital content marketing. She’s the chief content officer at MarketingProfs, with marketing resources for marketing professionals.
FiveThirtyEight. Also known as “using statistical analysis – hard numbers – to tell compelling stories about elections, politics, sports, science, economics and life.” No, it’s not a marketing blog. But since my new role is in market research, reading this blog launched by statistician Nate Silver is another immersion strategy to accelerate my learning project.
What are your favorite marketing blogs?
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