What’s your personal brand?
Excited to speak on this topic today for UCLA Anderson Executive Education.
We each have a personal brand, whether we actively cultivate one or not.
A personal brand is our reputation. It’s:
* what people think of us
* the values we hold dear
* the value we bring to our work
What do you want people to think when they think of you?
And why should you care about this?
It’s because a strong personal brand has several benefits:
š building trust with people who may hire and promote you
š attracting sponsors who will champion your career growth
š accelerating the overall development of your career trajectory
Your personal brand can precede you, and open doors.
You communicate your personal brand in every interaction you have.
What do you want people to say about you?
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