Three aspects of Covid-19 stand out in August 2020.
First, transmission of the coronavirus is largely airborne through respiratory droplets, when people talk and interact.
Second, wearing a face covering and physically distancing are our individual best defenses against the virus.
And third, we’ll probably need to spend a lot of time at home as the virus rages on for the better part of a year.
Wow. Let that sink in. A year of remote work (and life), for those of us lucky enough to be in a profession that can be done outside of a physical office.
In my case, writing, consulting, coaching, speaking, and teaching can all be done remotely. The first three were already remote work activities. But how about speaking and teaching? Thankfully, they’ve both moved online to Zoom.
Since the pandemic sent us home in March, I’ve spoken (remotely) in several graduate school courses on digital communications and marketing. A highlight this fall will speaking in an executive education program. And a few interesting developments are happening in the teaching space, which I’ll share more about soon.
One question seems to loom large. Simply because an activity can be done remotely and online, does that mean it’s of the same or higher quality? Many people might say no. However, I disagree. Why? It’s an opportunity to innovate, experiment, and iterate. As we do that, it will be on a scale none of us has ever experienced before.
From Surviving to Thriving
For those who love to play in ambiguous spaces, this is a dream come true. Yet the uncertainty and capriciousness of the pandemic has pushed even me to crave a bit more structure and concreteness.
And while this might seem to be a matter of survival, I’d like to do more than simply grit my teeth and get through it. How about you?
As the renowned internet commentator Mary Meeker says of this pandemic period, we’re in the process of, “getting to the other side.”
What is the other side? And how long will it take to get there?
There’s no way of knowing for sure. So rather than feeling like a rudderless ship being tossed about in a storm, I choose to captain my own ship. I choose to create my own environment, to the greatest extent possible. I choose to thrive, rather than simply survive.
This topic of thriving is one I’ll explore in my upcoming writing. For today, I’ll couple this with my focus on boosting your career through social media. How do the two interact? It’s a topic I’ve written about this year on a few levels — from How to Pivot Your Personal Brand on Social Media to How to Engage People with Your Social Media Content.
With an eye toward thriving in a stay-at-home world, here are three ideas for making the most of your social media time.
Create a Learning Environment
Now is the time to experiment with social media. Within the bounds of respect for all people, it’s an ideal moment to try new types of content. See what resonates with your network. Use new features you may not have engaged with much before. Rarely share an Instagram story? Give it a whirl, play with the features, and see how people respond. Or use the newly announced Instagram Reels video feature. This can be your own personal learning environment. In fact, I gave a TEDx talk on the subject. It’s called How Social Media Can Make You a #LifelongLearner. Check it out for more ideas.
Follow New Voices
The move toward social justice through the Black Lives Matter movement and others can present an opportunity to seek out new voices and perspectives. It’s an ideal time to actively listen. On Instagram and Twitter, a few accounts I’m now following are Black Lives Matter and PrivtoProg. LinkedIn has a great feature in “My Network” where it suggests Black voices to follow and amplify. Mellody Hobson of Ariel Investments, Carla Harris of Morgan Stanley, and Karamo Brown of Netflix’s Queer Eye stood out to me. Mellody’s TED talk called Color blind or color brave? is excellent. Carla has leadership motivation for the ages in a talk she gave about how to own your power.
Say No to Negativity
With all the polarization in America, it has sometimes felt to me that I shouldn’t retreat into my own echo chamber of similar voices. Often, I kept people in my feed in the name of listening to a variety of perspectives. However, that doesn’t extend to negative, disrespectful, or incorrect information. It has become increasingly important to consider the source of information, whether it’s scientifically based, and how healthy it is. It’s okay to unfollow people, or to simply mute their content. There’s so much negativity in the world. Why perpetuate it by tolerating people’s feeds who are insulting your deeply held values?
In Closing …
People are spending more time on social media during the pandemic. Increased usage has plenty of downsides. However, with a slight shift in how you view social media, it can become a force for good in your life. With a spirit of curiosity and innovation, you can get playful and have some fun with it. I shared a few ideas here. How are you using social media to help you thrive and transform during this time?
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