by Caroline Leach | May 30, 2016 | Corporate Communications, Learning
Thrill your audience. Spark engagement with your ideas. Transform people’s views of the world.
That’s the promise of TED Talks: The Official TED Guide to Public Speaking, out this month by TED curator Chris Anderson.
And it’s also the new bar in public speaking. It’s no longer acceptable to under prepare, to meander or to bore your audience.
With so many people taking in a steady diet of TED talks to enlighten, educate and entertain themselves, the bar is sky high for anyone who speaks in public.
It doesn’t matter if it’s a keynote speech for an audience of a thousand or a tabletop presentation to your colleagues. Using the strategies in TED Talks will help spread your ideas.
Elements have come in handy for me in everything from town hall meetings and operations reviews at work to city committee meetings and inspirational talks in my community. Not to mention a decade of writing speeches and presentations for C-level corporate leaders.
Speaking effortlessly ties into my recent posts on grit and on sprezzatura, the art of making the difficult seem easy. In his book, Chris Anderson does a terrific job of outlining the hard work it takes behind the scenes to give a compelling talk. One that might change the world.
Take openings, for example. You have to grab people from the very first sentence. The opening words or a talk are similar to the way you need to think about headlines, subject lines and the first line of an email message. You only get a few words to pique people’s interest, or cause them to tune out.
This month I was presenting to a live and web-based audience in a town hall meeting. The topic? Our team’s annual scorecard – the priorities, initiatives, metrics and targets we’re striving for this year.
It had the potential to be boring. How to capture people’s attention? For that, I turned to the chapter on “Open and Close: What Kind of Impression Would you Like to Make?”
According to Anderson, “you have about a minute to intrigue people with what you’ll be saying.” He encourages readers to “script and memorize the opening minute.”
Here are 4 ways he offers to start strong:
- Deliver a dose of drama. Anderson suggests asking yourself, “If your talk were a movie or a novel, how would it start?”
- Ignite curiosity. Here you can ask a surprising question or give a little illustration that piques an interest to hear more.
- Show a compelling slide, video or object. These capture even more attention when you reveal something surprising about them.
- Tease, but don’t give it away. “Channel your inner Spielberg” and imagine what will make your audience want to learn more.
So how did I start my scorecard talk? My current work focuses on metrics and measurement. But numbers alone wouldn’t engage or inspire my colleagues.
I thought about how to link it with our bigger purpose. At our annual leadership kickoff meeting, our technology leader talked about the magic our team creates every day in marketing a storied, nearly 140-year-old company.
And there it was – the dramatic contrast of measuring magic.
“If you think you can’t measure magic,” I began, “I’m here to show you how we’ll do just that.”
Yes, the opening may have given too much away. But when a few people mentioned the magic reference to me later that day, I knew it had been a good way to start.
Equally important is how you close. And everything you do in between. I’ll explore those in future posts.
For a spine-tingling close, check out Brené Brown in her TED talk, The power of vulnerability.
by Caroline Leach | May 7, 2016 | Change, Corporate Communications, Learning, Social Media
Did you catch two great books that came out this month? Grit by Angela Duckworth and TED Talks by Chris Anderson were both released on May 3.
More to come on TED in a future post, and for the 6-minute version of Grit, watch the TED talk. Dive into Grit the book for more on the science behind the concept. This answered 3 key questions for me.
First, what is grit? Duckworth defines it as “perseverance and passion for long-term goals.” More than talent and intelligence, grit is what ultimately makes people successful in achieving their goals.
She said in her TED talk that “Grit is having stamina. Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality. Grit is living life like it’s a marathon, not a sprint.”
Are you curious to see how gritty you are? Test yourself on the Grit Scale.
Second, what can be life-changing about grit? You don’t have to possess natural talent or off-the-charts intelligence in order to do great things. In fact, “natural talent” may simply be the outcome of a lot of hard work behind the scenes that ultimately comes to appear effortless.
If you have passion for something and decide to persevere no matter what, you have an excellent chance of achieving your goal. So says the science in Duckworth’s studies.
Third, what does this mean for your life? It means you don’t have any excuses. You can no longer say you don’t have what it takes to accomplish a goal in your area of passion. You have to own up to the fact that you didn’t work hard enough.
Does that mean you should never throw in the towel on something? Of course not. There are times when you need to cut your losses and move on. Just don’t do it too soon. Give yourself time to move beyond the inevitable period of being bad at something new, with thanks here to Erika Andersen.
How has grit made a difference? A few years ago, my daughter was struggling in her first AP class in high school. She missed the deadline to level down to a regular class. A few academic advisors later told her they could move her to a lower class and suggested that she avoid future AP courses.
To my surprise (and delight), my daughter said no. She wanted to finish the course. And finish she did. She eked by with a passing, but not great, grade in the course. But she got a qualifying score on the exam, one that will give her college credit. And she went on to take other AP courses, with better grades and better scores. All because she chose to persevere.
You’ve probably faced times like those in your life and your career. I can think of more than a few. When launching a new way to work with social collaboration a few years ago, I had moments of terror. How would we do it? How would we manage through the inevitable mistakes? How would we make it successful?
The day our beta test launched, I decided I would start a blog. The purpose? To create a safe learning environment for others. To role model the use of the new platform. And to learn by doing so I could advise other leaders on starting their own blogs.
It wasn’t easy, admitting what I didn’t know. Making mistakes. Asking the community for help in how to perform seemingly simple functions, like creating hyperlinks. Or launching a project on Social Media for Innovation in partnership with Gerry Ledford of USC’s Center for Effective Organizations. But that’s how I learned.
A fierce level of tenacity existed among the people on my team at the time who were leading the project – Michael Ambrozewicz and Thyda Nhek Vanhook. And we had tremendous colleagues in our I.T. organization, starting from Frank Palase to Brian Ulm and many, many others.
How did we do? I knew we’d achieved success when people started talking about the platform in meetings. When I’d walk by a conference room and see a platform screen displayed on a monitor. When I worked with our CEO to launch his leadership blog. And when nearly 90% of our employees were using the platform to do their daily work more efficiently.
In those moments when you want to shut down and walk away from a seemingly unsolvable problem, what works best is to do the opposite. Take some kind of action. Any action. Get feedback from others. Adjust your path. And keep moving forward.
How do you persevere on your most important goals?
by Caroline Leach | Apr 1, 2016 | Careers, Corporate Communications, Learning, Marketing & Analytics
Who doesn’t love binge watching a favorite show?
Whether it’s Game of Thrones or Billions, watching multiple episodes in a single sitting makes the experience more intense, rewarding and fun.
That’s a fun part of working for at the company that provides DIRECTV. Whether it’s the DIRECTV app or a programmer app with the subscription, it’s easy to stream great content on a mobile device.
It got me thinking about how binge watching might apply to online learning. Could it make learning more effective? More efficient? How about more fun?
And why was I pondering this question?
A Fortune 10 CEO was recently quoted in the New York Times on reskilling people for the future. “There is a need to retool yourself,” he said, “and you should not expect to stop. People who do not spend 5 to 10 hours a week in online learning will obsolete themselves with the technology.”
(Full disclosure: I work for this great company. Opinions in this blog are my own.)
While it’s true that small steps add up to big changes, it’s possible to accelerate learning by binge viewing great online courses.
As an example, for professional certifications that require ongoing education, binge viewing online courses is highly effective.
Why?
- It eliminates the inefficiencies of starting and stopping courses.
- It amplifies learning by increasing the ability to see patterns and make connections between seemingly disparate concepts and information.
- And a significant amount of learning can be completed in a relatively short time, fueling more motivation to seek out further coursework.
As I rectify my accreditations in public relations and human resources every 3 years, this strategy has made ongoing learning more efficient and more fun.
And it’s worked well for a series of marketing essentials courses I co-created with colleagues in my new career role. And for several weeks my action-item list has included “complete this series of online courses.” But somehow it didn’t happen. Until today. And here’s why.
Schedule time. The 5 online courses I need to complete are 90 minutes each, totaling 7.5 hours. Have you ever found a full day without meetings that you could commit to online learning?
Earlier this week I looked at my schedule and saw I had a few open late afternoon hours on a Friday. So I booked it for 2 online courses. Which then became 3, as I was pulled into the reward of completing course after course.
It was much easier to click into that next course as long as I was already online, in a comfortable place, and with a few hours of time I’d blocked out.
Make yourself comfortable. Maybe there’s a comfortable chair in your workspace. Or a standing desk. Or even a treadmill desk. What would make the environment even better? Your favorite coffee beverage? A healthy snack?
Focus on the course. Find a quiet place. Close your door if you have one. Turn off email and text notifications and other sounds on mobile devices.
Enjoy the experience of focusing intently on only one thing. Research shows that humans can’t multitask anyway, as much as we delude ourselves into thinking that we can.
Write notes on key points. Listen for 3 key takeaways. There’s magic in the number 3. It focuses your thought processes and forces you to prioritize what you heard and saw.
Taking notes on those key points helps to solidify the learning, especially if you hand write them. And you have something you can quickly refer to when you want to refresh your learning.
Take one immediate action. Of those 3 key points, what’s one thing you can put into action right away?
As part of my PR recertification, I listened to an IABC webinar on the art of social media by Guy Kawasaki. That’s how I discovered Canva. It makes anyone, including me, into a graphic designer. Many of the images in this blog are from Canva.
Given the need for all of us to prepare for our next career, why not binge watch your way to a new skill?
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