by Caroline Leach | Nov 20, 2016 | Careers, Change, Learning, Social Media

Social media got a bad rap during this year’s election process.
Fake news, Twitter trolls and cyber bullying came under fire.
Among American social media users, the Pew Research Center reported that 65% expressed “resignation and frustration about online political conversations.”
It’s enough to make anyone want to quit social media for good.
But don’t do that.
Why?
Because of your 100-year life.
What’s that about, you ask?
Well, more than half of babies born in developed nations in the 2000s can expect live to 100 or beyond, according to the medical journal The Lancet. And if you were born before then, your life will likely be a lot longer than you think.
A new book called The 100-Year Life: Living and Working in an Age of Longevity got me thinking about this.
Authors Lynda Gratton and Andrew Scott are from the London Business School. They look at how anyone at any age can and should plan for their greater life expectancy, turning the extra time into “a gift and not a curse.”
When lives were shorter, people lived a three-stage life – education, work and retirement. These stages were compartments that didn’t overlap.
As early as 1978, Richard Bolles wrote about them in The Three Boxes of Life and How to Get Out of Them: An Introduction to Work/Life Planning. He advanced the idea that you needed to incorporate all three stages across your entire life.
He also wrote What Color is Your Parachute? It was chosen as one of the 100 All-TIME best and most influential non-fiction books published since 1923.
With how quickly the world is changing, Bolles’ advice was and is spot on.
- We need to embrace lifelong learning, actively developing new skills as technology and globalization accelerate.
- We need productive work to provide purpose, meaning and economic sustenance throughout our lives.
- And we need leisure time to enjoy our lives and the people in them, and to refresh and renew ourselves.
Gratton and Scott explore this concept in writing about the interplay between tangible and intangible assets. They define an asset as “something that can provide a flow of benefits over several periods of time.”
Tangible assets “have a physical existence” and include things like housing, cash and investments. Intangible assets are things like “a supportive family, great friends, strong skills and knowledge, and good physical and mental health.”
The authors say that intangible assets are “key to a long and productive life – both as an end in themselves and also as in input into tangible assets.” They divide them into three categories of assets – productive, vitality and transformational.
One of these intangibles – a productive asset along with skills, knowledge and peers – is your reputation. “When a company has a positive brand, or a person has a good reputation, it is much easier for others to interact with them,” the authors say.
“A good reputation can be enormously important as it enables your valuable stocks of skills and knowledge to be really utilized in a productive way,” they continue. “It can also have a profound impact on your professional social capital.”
Why? “A good reputation will be one of the assets that enable you to expand your horizons,” the authors say. “It is the combination of portable skills and knowledge and a good reputation that will help bridge into new fields.”
They go on to write that “over the coming decades, it is likely that reputation will be based on a broader range of inputs. As future careers embrace more stages and more transitions, then inevitably this will create a broader range of information.”
Enter social media.
“Social media will increasingly broadcast your image and values to others and allow others to track and monitor performance,” they say. “So it is inevitable that you will need to curate a brand and reputation that covers far more than just your professional behavior.”
Everyone will need to signal their skills, their capabilities and their values during a longer life that potentially has multiple transitions. And transitions can take many forms – from one functional area to another, from one company to another and from one type of work to another.
Social media makes it easy to do this.
Over time, you can share your skills and abilities through many platforms – a Twitter feed, a YouTube channel, an Instagram stream, a LinkedIn portfolio, a Snapchat story or a personal blog. And these platforms will continue to change and evolve, with new ones emerging over time.
If you want to make your life’s transitions easier and more fulfilling, then social media is a must. And this doesn’t mean being on a few platforms to share photos with family and friends. A deliberate strategy and a plan for your personal brand in social media is imperative.
But where do you begin? Which social media platforms should you use? How do you curate and create content without it taking over your whole life?
Those will be the subjects of several upcoming posts.
by Caroline Leach | Jun 4, 2016 | Change, Learning

Here be dragons.
It’s been more than 500 years since Juan Rodriguez Cabrillo was the first European explorer to navigate the coast of what’s now California.
Yet dragons in the form of swells and currents confronted me every time I went stand-up paddle boarding this spring and contemplated venturing beyond the marina.
The conditions were never right. Or at least that’s what I told myself. The waves were too big. There were too many big boats coming and going. I didn’t know how to navigate the open ocean.
Yes, as a kid I’d made it though the shark level of YMCA swim classes. I still remember the trauma of having to do a back dive to pass one of the classes. And yes, time proved that I was correct that I’d never, ever again need to know how to execute a back dive.
But fast forwarding to the present day, it was getting a little boring paddling around the Redondo Beach marina, as scenic as it is. I mean, how many laps can you paddle back and forth past the sea lion barge before you want to venture further and try something new?
So my husband and I decided on a three-pronged approach. We’d take another lesson to get some coaching. We’d go in the early morning, when the water was calmer. And we’d be prepared to fail – in this case, to fall off our boards.
Here are three things I learned from this today.
- Take the counterintuitive approach and relax. This is similar to when your car skids and you need resist slamming on the brakes. Instead, you should just lift your foot off the accelerator and steer into the skid. It’s not the intuitive approach.
“Paddle boarding is a weather sport,” our instructor from Tarsan Stand Up Paddle Boarding reminded us. So you have to go with the conditions. Move with the water. Stay relaxed.
And that’s the last thing I wanted to do. But breathing, focusing and staying in the moment helped. Before we knew it, we were past the small swells at the breakwater and out into the ocean. We did it. Amazing!
- Try something, see how it works and adjust the approach on the fly. Our instructor gave us a few strategies. Stay low, with your knees bent. Kneel on your board if you have to. The paddle is a great stabilizer, plus it floats (who knew?). And think of your paddle as an extension of your arm.
Try leaning left. Leaning right. Padding straight into and over the swells. Wiggling toes when they go to sleep. Trying something to see what happens. Adjusting the approach as needed.
- Go further every time. The best way to make progress is to keep pushing yourself beyond your comfort zone. Just try something new and see what happens.
It doesn’t matter if it’s your career, your family or your hobbies. More often than not, it will be like today – much easier that anticipated (or dreaded, in my case) and a whole lot of fun.
And who wouldn’t like more fun in their life?
by Caroline Leach | May 7, 2016 | Change, Corporate Communications, Learning, Social Media

Did you catch two great books that came out this month? Grit by Angela Duckworth and TED Talks by Chris Anderson were both released on May 3.
More to come on TED in a future post, and for the 6-minute version of Grit, watch the TED talk. Dive into Grit the book for more on the science behind the concept. This answered 3 key questions for me.
First, what is grit? Duckworth defines it as “perseverance and passion for long-term goals.” More than talent and intelligence, grit is what ultimately makes people successful in achieving their goals.
She said in her TED talk that “Grit is having stamina. Grit is sticking with your future, day in, day out, not just for the week, not just for the month, but for years, and working really hard to make that future a reality. Grit is living life like it’s a marathon, not a sprint.”
Are you curious to see how gritty you are? Test yourself on the Grit Scale.
Second, what can be life-changing about grit? You don’t have to possess natural talent or off-the-charts intelligence in order to do great things. In fact, “natural talent” may simply be the outcome of a lot of hard work behind the scenes that ultimately comes to appear effortless.
If you have passion for something and decide to persevere no matter what, you have an excellent chance of achieving your goal. So says the science in Duckworth’s studies.
Third, what does this mean for your life? It means you don’t have any excuses. You can no longer say you don’t have what it takes to accomplish a goal in your area of passion. You have to own up to the fact that you didn’t work hard enough.
Does that mean you should never throw in the towel on something? Of course not. There are times when you need to cut your losses and move on. Just don’t do it too soon. Give yourself time to move beyond the inevitable period of being bad at something new, with thanks here to Erika Andersen.
How has grit made a difference? A few years ago, my daughter was struggling in her first AP class in high school. She missed the deadline to level down to a regular class. A few academic advisors later told her they could move her to a lower class and suggested that she avoid future AP courses.
To my surprise (and delight), my daughter said no. She wanted to finish the course. And finish she did. She eked by with a passing, but not great, grade in the course. But she got a qualifying score on the exam, one that will give her college credit. And she went on to take other AP courses, with better grades and better scores. All because she chose to persevere.
You’ve probably faced times like those in your life and your career. I can think of more than a few. When launching a new way to work with social collaboration a few years ago, I had moments of terror. How would we do it? How would we manage through the inevitable mistakes? How would we make it successful?
The day our beta test launched, I decided I would start a blog. The purpose? To create a safe learning environment for others. To role model the use of the new platform. And to learn by doing so I could advise other leaders on starting their own blogs.
It wasn’t easy, admitting what I didn’t know. Making mistakes. Asking the community for help in how to perform seemingly simple functions, like creating hyperlinks. Or launching a project on Social Media for Innovation in partnership with Gerry Ledford of USC’s Center for Effective Organizations. But that’s how I learned.
A fierce level of tenacity existed among the people on my team at the time who were leading the project – Michael Ambrozewicz and Thyda Nhek Vanhook. And we had tremendous colleagues in our I.T. organization, starting from Frank Palase to Brian Ulm and many, many others.
How did we do? I knew we’d achieved success when people started talking about the platform in meetings. When I’d walk by a conference room and see a platform screen displayed on a monitor. When I worked with our CEO to launch his leadership blog. And when nearly 90% of our employees were using the platform to do their daily work more efficiently.
In those moments when you want to shut down and walk away from a seemingly unsolvable problem, what works best is to do the opposite. Take some kind of action. Any action. Get feedback from others. Adjust your path. And keep moving forward.
How do you persevere on your most important goals?
Recent Comments