How can you build your personal brand on your LinkedIn profile? ✨
People often ask that question in the talks I give on personal branding at the UCLA Anderson School of Management.
Here are 3 actions to get started in sharing your unique value on your LinkedIn profile. You can make them easier to do by tackling one each week.
⭐ CUSTOMIZE YOUR HEADLINE. Don’t let your current job title be the default. Instead, tailor your headline. Focus especially on the initial words. Why? The first 2 to 3 words appear under your name in search and comments. Weave in keywords for skills and accomplishments you want to be known for and found for.
⭐ REFRESH YOUR ABOUT SECTION. Tell your professional story in an engaging way. Share insight into your values and motivations. Let your personality come through. Open with a compelling first line that will encourage people to read more. Add up to 5 skills you want to be known for and found for.
⭐ TURN ON CREATOR MODE. Choose up to 5 relevant content hashtags that will display on your profile. These should reflect your professional interests and expertise, both what you want to be known for and what content topics you post about. Post content that you create or curate at least once or twice a month.
Remember that your LinkedIn profile is a work in progress, just like you and your career. Your profile should change and evolve as you do. And if you don’t like something you’ve changed on your profile, you can simply change it again. Experiment to see what works best.
What do you want to know about building your personal brand?
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