What do all of your “likes” in social media say about you?
More importantly, what do you want them to say about you?
Do you think before you “like” in Facebook . . . or “heart” in Instagram and Twitter?
Do you consider how that piece of data will be aggregated with thousands of other data points about you?
Do you decide if it will reflect well on you or not?
Just as you should look before you link, you should look before you “like.”
Why? Because of something called The Reputation Economy.
Ultimately, Fertik sets forth a compelling case that your digital reputation may shape how you experience the world – for better or for worse.
In this election
circus season, for example, you may think you’re circumspect about your political views. But Facebook has identified your political leanings, based on your activity on the site.
Even more interesting is seeing how your digital footprint may reveal your personality.
By analyzing just a few of your Facebook likes, the University of Cambridge’s psychometric centre will predict several dimensions of your personality.
“You are what you like,” the site says.
You may think twice about what you “like” in the future.
Here are my non-algorithmic rules for liking content in social media:
- Keep your likes in the light, bright and polite category, in the words of author and speaker Josh Ochs.
- Always consider how liking something will reflect on you. Will it contribute to – or detract from – what you want to be known for?
- If you’re not sure what certain content could imply, don’t like it. And if you have “friends” who repeatedly post strange content, it might time to unfriend them.
What do you like?