How to Seize the Moment in Social Media

How does a two-minute chance meeting at Starbucks turn into 100+ likes and positive interactions in social media?

When your colleague asks another colleague to take a quick picture and shares it on Instagram, Twitter and Facebook with a fun caption promoting #LifeatATT.

That person is TeNita Ballard, a passionate champion for diversity and inclusion at AT&T. We both work in Southern California, and we ran into each other at the company’s headquarters in Dallas this week. (Note: opinions expressed in this blog are my own.)

I’ve written about TeNita before in the secret to fitting social media into your professional life. She was the first example I held up of people who are especially good at documenting the highlights of their professional lives.

She’s always looking for ways to share the public side of her work — from Chief Diversity Officer Corey Anthony’s recent visit with employee resource groups to the Los Angeles African American Women’s Public Policy Institute at USC.

This is all part of a strategy to simply document your day, rather than attempting to create content above and beyond what you’re already working on.

Gary Vaynerchuk, CEO of Vayner Media, articulates it well in his post, Document, don’t create. It’s an easy and authentic approach.

To get started, ask yourself a few questions …

  • What are you working on that you can share publicly?
  • What actions are you especially excited about?
  • What information would benefit your network, promote your colleagues, and/or amplify your employer’s brand?

Many good examples of this appeared in my social media feed this month.

Fiona Carter, Chief Brand Officer at AT&T, shared a gathering of high-powered marketers convening to discuss big topics around gender equality. It highlights the company’s leadership in improving the representation of women and girls in advertising in the #SeeHer industry initiative.

 

Mo Katibeh, Chief Marketing Officer for AT&T Business, sparked advance interest in his presentation at the 2018 AT&T Business Leadership Kickoff meeting with a picture of his rehearsal, the group’s theme for the year and @mentions of key colleagues.

 

Karyn Spencer, VP of Hello Lab at AT&T, shared an interview clip at the Sundance Film Festival of the work she and colleagues have been doing, especially in the areas of inclusion and diversity.

 

It was one of several interviews Carrie Keagan conducted during the event, with Nicholas Bianchi posting the great news that “AT&T was the #1 mentioned brand on Twitter at Sundance.”

 

While I wasn’t at Sundance or the power marketers’ dinner, I felt like I was part of the experiences, thanks to my colleagues. I did get to see Mo Katibeh’s presentation, and it was well done. After coming across his post, I looked forward to seeing his talk.

To wrap up my own week back in Southern California, I hosted three students from USC Annenberg at AT&T’s El Segundo campus – Gina Wanless, Kaitlin Rhodes and Avalon Harder.

They are finishing graduate and undergraduate programs this spring. I’m excited to see the great things they’ll do next.

What you you doing this week that you can share in social media?

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Caroline Leach

Hi, I'm Caroline Leach. I help people and organizations tell their stories. I'm a Marketing VP at AT&T, a former Communications VP at DIRECTV and an alum of the USC Annenberg School for Communication and Journalism. This blog, How to Build Your Career through Social Media, shows you how to build your personal brand, advance your career and embrace your future. It helps you promote your employer and your network too. Opinions expressed in this blog are my own. Your comments are welcomed and encouraged. I'd love to hear from you!

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