What does the future hold for PR and communications? Check out the Relevance Report.
New from the USC Center for Public Relations this month, it’s full of innovative ideas on what’s ahead.
Global. Mobile. Video. Data. Emotion. These are just a few of the trend areas accelerating in the year ahead.
The biggest learning for me? It’s the parallel and seemingly paradoxical rise of data and emotion as drivers of influence. Data drives better decision making, while emotion is a prime influencer of people’s opinions and behaviors.
The Relevance Report gives timely insight into trends that will impact society, business and communications. It features thought pieces from communications leaders who identify the issues, ideas and innovations that will be relevant to the communications industry in 2017.