3 Mistakes Not to Make in Your LinkedIn Profile

What does organizing guru Marie Kondo have to do with LinkedIn profiles?

Starting with The Life-Changing Magic of Tidying Up, Marie is the author of four best-selling books. She “helps people transform their cluttered homes into spaces of serenity and inspiration.”

Many of her clients say she changed their lives for the better … gaining clarity about their life’s mission, improving relationships and accomplishing long-languishing goals.

If decluttering your surroundings can change your life, think what decluttering your LinkedIn profile can do for your career.

By focusing on the essential and eliminating the non-essential on your profile, your best attributes will stand out. People don’t have to spend precious time figuring out who you are, what you do and where you’re heading in your career.

As you establish an all-star profile, fixing these three mistakes can clean up and bring clarity to your LinkedIn profile.

  • Keeping content more than 10 to 15 years old

Most content that’s not from 2000 or later is likely irrelevant. It can safely be removed from your profile. This makes more room for your recent accomplishments to stand out and point the way toward your future.

There’s no need to keep positions more than 15 years old. If the experience was formative to your worldview today, you can mention it (briefly) in your summary.

There’s no need to keep graduation years from college. If it’s been more than a decade or so since you graduated, you can take off the dates.

As the world continues to changes more and more quickly, removing dated information will become even more important. This keeps the focus on what you’re learning and doing now.

  • Including content not relevant to your future

What do you want your next job to be?

You can use that question as a lens to decide what content is relevant to your future and what can be deleted. Look at all the sections of your profile and remove the extraneous.

Here’s an example. Recently I deleted that I’m a senior professional in human resources, or SPHR. At one time I reported to a Chief Human Resources Officer (one of many awesome bosses, BTW) and the credential was valuable to my work.

It wasn’t an easy test to pass. There were prep books and flash cards and practice exams. That’s why it was slightly painful to take it off my LinkedIn profile.

But my current work in marketing and communications is my future. The SPHR designation is now extraneous. I comfort myself knowing I’m well schooled in HR, which is ever valuable in leading teams and coaching people. But it’s no longer a credential that needs to be highlighted.

Another place to pare down is your endorsements. Choose the skills that most strongly support your current and future professional direction. Delete the ones that don’t.

Although I appreciate the people who endorsed me for “project management” and I like to believe my skills are strong in that area, it’s not something I want to be known for.

By removing the endorsements for non-essential skills, you’re making your most relevant skills stand out.

  • Sharing anything too personal

LinkedIn isn’t Facebook. There’s no need to share your birthday in your contact information. Do you really want to get happy birthday messages in your LinkedIn feed?

While some could make the case that wishing people a happy birthday in LinkedIn is a good way to touch base with your connections on an annual basis, there are better ways to do that.

The best ways are to comment on people’s LinkedIn content, share information that will be of interest to individuals in your network, and offer to introduce people in your network who could benefit from knowing each other. On introductions, be sure to ask first if both people are open to it.

What other mistakes do you see in LinkedIn profiles?

7 Things Not to Do in LinkedIn

This was a post I started but decided not to write.

Why?

When I searched about things not to do in LinkedIn, the content that came up was similar to my own list. I didn’t think I’d be adding anything new.

So instead I analyzed my weekly LinkedIn articles.

Why?

It was a subject that only I could write about. It was unique to me and my experience posting a LinkedIn article every week for nearly a year.

But a comment on that post changed by mind. Jason Dunn expressed interest in the bad behavior I’d observed in LinkedIn. And whether he was serious or not, I reconsidered.

Here are 7 things NOT to do in LinkedIn, if you want to build your career and promote your network and your employer. (Note: opinions expressed in this blog are my own.)

1. Spamming a new connection

Is there anything more annoying than a new connection immediately sending a direct message pitching a service, requesting a meeting or asking for a job?

Sometimes it feels like the number of messages requesting a 30-minute meeting add up to more than 50 hours a week. People on LinkedIn are professionals. They have to spend their time on their top priorities, not on meeting with people pitching something in which the recipient has no interest.

In order to have permission to make a pitch, a real relationship has to be formed first. People have share information of value over a period of time. They have to get to know each other.

And while I generally believe in responding, that only extends to an initial response. Follow-up responses asking why I can’t meet or why I’m not interested or if I can refer a colleague are not messages that I respond to. The last thing I want to do is burden a colleague with spam.

2. Posting TOO frequently

There are a few people in my news feed who post SO frequently that I sometimes wonder if their work is suffering as a result. How much is too much? Anything more than 2 posts a day.

The only exception to that is if you’re attending a big event and you have a great deal of content you want to share. But even then, a better way to share a volume of content is via Twitter, where greater frequency is more appropriate.

On LinkedIn, posting up to once each weekday is ideal. To dig into the wisdom of that and the data behind it, I did an experiment to test what would happen if I posted to LinkedIn every weekday for a month. As a result, I focused on how to make my content more compelling.

3. Sharing inappropriate content

Keep it professional and positive on LinkedIn. Don’t disparage other people or companies. Make sure your content is suitable for a work environment. Don’t ever share content that is confidential information about your employer.

And ignore the birthday notification feature – Facebook is the place to wish people a happy birthday, not LinkedIn. Don’t include your own birthday in your contact and personal information on your profile.

4. Making it all about you

When you scroll through your LinkedIn “home” feed, what catches your eye? In all likelihood, news and information that helps you be better in your career.

Don’t make it all about you. A constant stream of posts about you won’t resonate with your connections. Of course, it’s fine to post on occasion about an award you won or an honor you were given or somewhere you are speaking.

Just make sure that the majority of your posts are about offering up news, info and tips that will help others on their career journeys.

Social media is about reciprocity. Be generous with your network. Read their posts and articles. Engage with those that are particularly resonant.

Beyond liking the content, leave a thoughtful comment that adds new information. Consider sharing it with your network if it adds to the topics you generally post about.

5. Misspelling names

Three direct messages I received recently spelled my name wrong.. They opened with Carolyn. My name is Caroline. It’s clearly stated on my profile.

There’s no excuse for misspelling someone’s name. It shows a lack of attention to detail. It gets the whole communication off on the wrong foot.

As the American writer Dale Carnegie said, “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

Spell it right. Check it against how the name is spelled in the person’s profile. And check it again, before you hit “send.”

6. Ignoring analytics

LinkedIn offers data on each post and article. If you don’t look at the analytics, you won’t know which content is performing well and engaging your network.

Spend some time each week or month reviewing how each one performed. Come up with a hypothesis as to why posts did particularly well or not. Increase the frequency of content types that get the most engagement, as measured by clicks, likes, comments and shares.

7. Sending the default invitation to connect

How many invitations do you receive from people you don’t know with the standard, “I’d like to add you to my professional network in LinkedIn”?

If you don’t know why they want to connect, why would you accept? Given my strategy for accepting invitations, it makes me work harder to decide yes or no.

And even if you’re inviting someone you know to connect, it makes for a much stronger connection if you articulate why you’d like to connect.

Always personalize.

And if you’re scrolling through the people you may know feature, you should know that you cannot currently customize your invitation. Instead, go to the person’s profile and personalize an invitation by clicking on “connect.”

What would you add to things NOT to do in LinkedIn?

2018 Trends to Build Your Career through Social Media

2018 trend stories on social media are everywhere.

How do you take advice for organizational brand building, apply it to your personal brand and boost it through social media?

How do you make sense of the eye-popping list of trends? In my research I came across:

  • AI, or artificial intelligence
  • AR, or augmented reality
  • VR, or virtual reality
  • influencer marketing
  • Instagram stories
  • messaging platforms like WhatsApp
  • online hangouts like Houseparty
  • more content moderation by platforms
  • decline of organic content reach and rise of pay to play
  • social listening
  • chatbots
  • personalization
  • Generation Z in the workplace and marketplace
  • the rise of ephemeral content with Snapchat and others
  • conversational user interfaces, like Alexa
  • and video, video, and more video, including professional live video.

That’s a lot to think about. So I researched, sifted and synthesized to identify key personal branding trends. (Opinions expressed in this blog are my own.)

As you wrap up your year-end social media checklist and turn to the year ahead, here’s how you can tap into the trends for building your career through social media.

Why is this so important?

First, the personal brand you develop through social media and in real life will help you build your network, position yourself for new roles and navigate career transitions.

Start by deciding – or updating – what goals you want to accomplish in your career and how social media can help make them happen.

Maybe a goal is to attract a sponsor to champion your career. “One of the best ways to attract a coveted senior-level sponsor is to develop a strong personal brand,” Dorie Clark says in Harvard Business Review. What better way to do that than through your social media presence?

Second, there’s an element of serendipity in social media. While you can set specific goals for social media actions, you can’t entirely predict or control the outcomes.

How did this work for me? Over the last year, my social media involvement played a part in being invited to speak to mentoring circles and visiting students, being asked to be an influencer at a big company event, and joining the board of governors for an alma mater’s alumni association.

Third, people are spending more time on social media – more than 2 hours a day, and growing. That gives you more opportunities to boost your career through sharing your thoughts, posting your (non-confidential) work and building your network in social media.

Here are the key social media trends you can use to build your career through social media in the year ahead.

1. Platforms are ever evolving.

Social media is an ongoing learning opportunity, because the algorithms and features of each platform are constantly evolving and changing.

That means we individually need to be constantly observing, learning and experimenting in our chosen platforms to see what gets the most engagement.

An easy way to learn outside the platforms is to listen to podcasts during commute time. On the top of my list are The Science of Social Media, Social Pros and Why I Social.

2. Communities are critical. 

The mantra to always be connecting will help you build community in your chosen social platforms.

As a start, connect with all of your existing contacts at your company, people related to your work, people in professional associations, and so on.

Add new connections as you meet new people, ideally on a weekly basis. And you can identify people you want to meet and connect with them.

Why is this so important? Dakota Shane writes in Inc.com that you can “win” the social media game by asking,” Is my brand building community on social media?”

Building a strong community of people interested in you and what you have to share will help overcome the ever-evolving algorithms that may limit the reach of your content.

Shane gives great ideas to build community through starting a Facebook group, giving your community members a name, showing your audience love and recognition, and starting a meetup.

3. Influencers are for individuals too. 

If influencers continue to build large brands, why not apply the concept to building your career?

This idea first came up for me in an episode of The Science of Social Media. Hosts Brian Peters and Hailley Griffis talked about “pods” of people with complimentary areas of focus in social media. They come together to like, comment on, and share each other’s content.

This trend seems the most pronounced for Instagram. “Insta pods” are groups of 10 to 20 people who follow each other and engagement meaningfully in each other’s content.

You can try this concept on an informal basis by thinking of existing groups you belong to, and if it makes sense to amplify each others’ content.

This happened informally for me with three groups.

  • One is mentoring circles I lead with employee resource groups and an alma mater.
  • Another is the group of influencers who worked together on a big company event. We naturally stayed in touch afterwards and continue to engage with each others’ content.
  • And the marketing and communications team that leads social media for my alumni association involvement is another natural pod.

What groups do you already belong to that could create a pod of people who engage with each other’s social media content?

4. Employee advocacy programs are expanding. 

Employee advocacy programs are poised for big growth in the year ahead, according to the 2017 State of Employee Advocacy survey by JEM Consulting.

Adoption grew by more than 25% over the last year. In 2018, the top goal is to increase the number of employees participating as advocates. Why not be one of them?

Through these programs, companies empower their employees to be brand ambassadors, sharing official news and information about the company and its brand through personal social media channels.

This gives you valuable and ready-made content you can curate for your own social media feeds. Not only will you be building your personal brand, you’ll be enhancing your company’s brand, a win-win.

While trust has declined among consumers, peer influence is on the rise. This makes employer advocacy programs particularly important.

I can’t wait to see what my colleagues Nolan Carleton, Claire Mitzner and others at our company have in store to enhance our employee advocacy program in the year to come.

And with the growth of Instagram and Instagram stories, I’m looking forward to exploring that platform in detail in the coming year, much as I did with LinkedIn over the last year.

5. Video keeps increasing in importance.

This is a continuing trend, as video grows in popularity across social platforms. LinkedIn added video capability this year. And video capability continues to evolve across all platforms.

One of my goals over the last year was to experiment with video. I tried Facebook Live and videos posts on Instagram and LinkedIn. This was just dipping my toe into the water, and I didn’t see great variation in engagement between video posts and image posts. At least, not yet. So the coming year is ripe for more experimentation.

6. Pay to play is on the rise. 

Algorithms constantly change in social media. Organic unpaid reach in social media is declining for brands. That might help or hurt you as an individual, but it’s hard to know for sure.

One way you can measure is by the engagement trends with your posts. Over the last year, are you getting more likes, comments and shares? If not, you could conduct an experiment by paying to boost or promote a few of your posts. Then you can see what happens and adjust your approach accordingly.

It pays to invest in yourself, so consider allocating a small part of your personal budget to build your career through social media.

What do I pay for personally? Blog hosting services for my WordPress site. A subscription to beautiful visuals through iStock by Getty Images. And an annual LinkedIn premium membership. The accompanying training options alone through LinkedIn Learning make it well worth it.

7. Automation opportunities abound.

Artificial intelligence and machine learning seem to be everywhere in trend articles. The Association of National Advertisers, the ANA, even named AI the marketing word of the year. So I keep wondering how best to apply AI and automation to career building through social  media.

Can it create and maintain a social media calendar? Schedule and make posts? Help write top-performing headlines? Conduct research? Outline blog posts?

These are all areas worth exploration in the year ahead. While there are easy ways to weave social media into our everyday lives, I want to learn more about how AI and automation can help.

Given my upcoming focus on Instagram, I’m excited to check out these top 5 Instagram automation tools from Forbes contributor Steve Olenski.

8. Experiments accelerate learning.

My highest performing LinkedIn article was about my experiment in posting to LinkedIn every weekday for a month. Not only did it generate a great deal of valuable data and learning, it engaged my audience much more than other posts, with more than 900 views.

As many of the trend articles attest to, the way to make the most of social media is to take a “test and learn approach.” That’s really the only way to know for sure what will resonate with your community. And what works today might not work a month or a year from now.

There are two near-term experiments on my list. The first is to ask my LinkedIn community what topics they’d like to know more about for career building through social media.

The second is quantitative and qualitative research about why and how professionals are using social media and where they’re finding the most success. Leave me a comment if you’d like to participate.

One trend that likely WON’T work for career building through social media? The rise of ephemeral content in Snapchat and Instagram. This short-term and disappearing content doesn’t build an enduring digital footprint of your work and your point of view.

By creating and curating content in social media on a regular basis, you’re building your career, one post and one interaction at a time. Here are some ways to make it part of your everyday life.

What trends are you focusing on for the coming year?

A Year-End Checklist for Building Your Career through Social Media

In the business world, there are many year-end activities you can apply to your social media strategy for building your career.

What are they? Completing the year’s priorities. Assessing performance for you and your team. Closing the books. Celebrating the season. Connecting with people. Assessing upcoming trends. Setting new strategies and goals.

Here’s a checklist to consider for your own year-end plans as you build your career through social media.

FINISH PRIORITIES AND ASSESS PERFORMANCE

Reflect on how you did on this year’s social media goals. If you set a game plan for the year, see where you did well and what you want to do better in the future.

My plan was to:

(1) amplify my employer’s social media strategy through its Social Circle

(2) give corporate professionals a roadmap to build their career through social media with this blog (note: opinions are my own)

(3) share appropriate highlights of my work in social media

(4) learn how social media is evolving by experimenting with platforms and listening to podcasts, and

(5) help people in my network by sharing and commenting on their content.

Overall, I made progress in every area, even if I didn’t reach every numerical goal. I didn’t share many highlights of my work in social media, because some of it wasn’t content that should be posted in a public forum.

One exciting exception was sharing the news that my employer was named to Fortune’s 2017 list of 100 Best Companies to Work For. As part of a cross-functional team dedicated to making the company a great place to work for all,   I was thrilled to see this recognition and shared it in social media.

Apply your social media activity to your performance assessment. If you’ve been using social media to document your professional life, your feeds become another valuable input to summarize your performance.

You can sift through your posts and articles as reminders of the highlights of the year’s accomplishments. If some of the posts performed particularly well with audience engagement or business impact, you could incorporate those numbers into your performance assessment.

Once your self assessment is done, you have a valuable document to use to update your LinkedIn profile with accomplishments, projects, organizations, awards, and so on. Decide if you want to make tweaks to your profiles in other social platforms, to keep them aligned.

If you have visuals suitable for sharing in public, upload them to your LinkedIn profile to showcase your best work. Consider videos, photos, podcasts, slide decks, news releases and other visual representations. Err on the conservative side if you’re not sure if you should share information. When in doubt, don’t post.

CONNECT WITH YOUR NETWORK AND CELEBRATE THE SEASON

Make the most of social media for holiday networking events. Consider the social media aspect of the event, which I covered in another post.

Stephanie Vozza has a great piece in December’s issue of Fast Company with ideas about how to prepare.

“See who’s going,” says Dorie Clark author of Stand Out Networking. “The event organizer will often publish the names and bios of the people who’ll be there. Get a head start by identifying who you want to meet.”

Judy Robinett, author of How to Be a Power Connector suggests offering to volunteer. “This will allow you access to key leaders who can make key introductions.”

She also advises doing “an internet and social media search of people you want to meet, so you have something meaningful to talk about or ask.” She suggests reaching out in advance via social media.

Reconnect with people. As you’re scrolling through your social media feeds, make an extra effort to post comments for people you want to strengthen and refresh your connections with. A comment or a share means so much more to your network than a like.

SHARE HOLIDAY GREETINGS

Create your holiday greeting posts for your social networks. How will you wish your networks a happy holiday season? Are there inspiring leadership quotes you want to share? Valuable and timely articles you want to post? A fun holiday photo or video with your team to wish your business partners all the best?

To spark your creativity, look at how others are posting about the season. What resonates with you? What would you do differently?

Check out #holiday hashtags for business. Think about what hashtags you’ll use for your holiday posts to make your content more discoverable. Here’s a hashtag calendar resource for the whole year, to help with the holidays and your planning for the new year.

Take a inclusive approach to your hashtags, keeping in mind that a variety of holidays are celebrated at the end of the year.

ASSESS TRENDS AND ACCELERATE LEARNING

Check out trends for the new year. In an upcoming post, I’ll summarize the big trends ahead for building your career through social media. It will build on the format from last year with my post on how social media will change for professionals in the coming year.

Pick one new thing you want to learn. Based on the trends, what do you most want to learn? What are you most interested in? Although my social media trends post is still be researched and written, a big area of focus for me will be video. How can I incorporate more video into my social strategy? How can I tell stories with short videos?

Find a new podcast to learn from while you commute. The ones I’ve been enjoying are:

The Science of Social Media with Brian Peters and Hailley Griffis

Social Pros with Jay Baer and Adam Brown, and

Why I Social with Christopher Barrows.

These turn my commute time into learning time, making it easier to stay up to date and pick up new ideas.

Identify an experiment to conduct. In each of the last two years, I’ve done a 30-day experiment. This year it was seeing what would happen when I posted to LinkedIn every weekday for a month. Last year it was blogging every day for a month.

In the year ahead I’m contemplating primary research on how corporate professionals are building their careers through social media.

PLAN FOR THE NEW YEAR

Pick a theme for the year. A theme for your year gives you a rallying cry that focuses your efforts. It helps you prioritize what to focus on and what to ignore. Here’s how author Gretchen Rubin picks a one-word theme. For the last sever years I’ve had an annual theme, and I’ll cover this in an upcoming post.

Set your #socialmediagoals for the new year. What did you learn from this year’s social media activity? What are the trends for the new year? What do you want to learn? These are all questions to ask yourself as you create a fresh set of goals.

Clear the decks. Just as you clean up your physical and digital workspace by deleting old files, updating contacts, and so on, do the same for your social media accounts.

Clear out the message cache for each platform. You don’t have to respond to everything. Go through pending connection requests on LinkedIn. Here’s a strategy for which invitations to accept. Start the new year fresh.

What’s on your year-end social media checklist?

The Secret to Fitting Social Media into Your Professional Life

Why doesn’t everyone have a social media strategy for their career?

There are two main reasons: not seeing the value and not having the time.

The value proposition has a simple answer. Our professional reputation increasingly influences how we get jobs, advance in our careers and navigate transitions.

The time equation is more difficult. We each have 24 hours in days that seem to get busier by the second. How can we make the most of our limited time to build our careers through social media?

Start by thinking about what you’ve done professionally over the last month.

Have you –

  1. Spoken at an event
  2. Attended a conference
  3. Taken a course, online or in person
  4. Traveled for a work meeting or event
  5. Joined a professional or trade group and attended a meeting
  6. Received an award for your work
  7. Completed a key project that can be shared in public
  8. Participated in a company-sponsored charitable event
  9. Seen an engaging video about your company or industry
  10. Found a valuable article about your company or industry
  11. Read a thought-provoking book about business or your industry
  12. Come across an interesting post by a colleague or your company

Why consider these activities?

VaynerMedia CEO Gary Vaynerchuk identified a simple and powerful strategy in his post, “Document, don’t create: creating content that builds your personal brand.”

Documenting is creating content, he says. It’s simply sharing your career journey and what you’re doing every day. And it’s easy to do because you’re “just being yourself.”

To look into the future of this documenting trend, check out the New York Times article Keeping Up, on Camera, Is No Longer Just for the Kardashians.

In everything you do professionally today, start by asking yourself if it can be shared publicly in social media. Make sure to never, ever share non-public and/or competitively sensitive information in social media.

When in doubt, err on the side of caution and don’t share. Even if you think something is okay to share in public, check that official company sources have shared the information publicly, or ask your supervisor for confirmation.

Career blogger Penelope Trunk said it well in her online course Reach Your Goals by Blogging. “Just don’t write anything near where your ‘security clearance’ goes,” she advised. While most people don’t have security clearances, this is an apt analogy to keep confidential information confidential. Don’t share it.

Once you’ve cleared that hurdle, then focus on what you’re doing, what’s interesting about it and why it could be valuable to your network.

What specifically in the course of your day, your week and your month could you share that builds the career brand you want to be known for?

Some of my colleagues do this really well. (This is where I remind readers that opinions expressed in this blog are my own.)

Here are just a few.

TeNita Ballard. TeNita is an enthusiastic champion of diversity and inclusion. She shares the events she attends, the people she meets and what she learns through posts in Instagram, Facebook and more.

John Starkweather. John is a big advocate for business customers. He shared his experience at the company’s recent tech conference The Summit in LinkedIn and Twitter. His posts make you feel like you were there.

Jennifer Van Buskirk. Jennifer leads the east region of the company. She shares leadership lessons she’s learned in her career in LinkedIn, along with the events she attends and speaks at in the course of her work.

Sarah Stoesser Groves. Sarah is a digital marketer who shares news and information her network can use. At The Summit she posted insightful video clips and sound bites from many of the speakers in LinkedIn and Twitter.

L. Michelle Smith. Michelle is a multi-cultural marketer. She’s a great source for the latest research and thought leadership on inclusion marketing through her posts in LinkedIn and Twitter.

Reflecting on the last month, here are some of the professional activities I’ve shared in LinkedIn, Twitter, Instagram or Facebook. It only required taking a few photos and videos of the events and sharing key messages in my social networks.

They tended to be squeezed into the nooks and crannies of busy days as well as evenings and sometimes weekends, forming the public side of work-related activities that can be shared in social media.

Attended The Summit in Dallas as a marketing leader and participated on a team of social influencers to amplify the event’s messaging and reach, thanks to Sarah Groves.

Joined the Women’s Sports Foundation‘s annual salute gala in New York, thanks to Fiona Carter who is a member of the group’s board. It was inspiring to see so many strong female role models and spend time with colleagues.

Spoke at #WeGatherLA, the second-annual women’s leadership experience spearheaded by Otter Media President Sarah Harden, thanks to an invitation from Jennifer Cho and Katelynn Duffel. It was an amazing experience interviewing Helie Lee about her project Macho Like Me, when she lived life as a man for six months. Truly incredible!

Talked with visiting students from Howard University and North Carolina A&T University about how to build a career through social media, thanks to Grant Reid, along with John Willis and Kaleb Pask.

Participated in events at USC as a member of the USC Alumni Association Board of Governors and USC Annenberg Alumni Advisory Board, thanks to Leticia Lozoya and Ashley Cooper.

Beyond building your career through social media, there are other benefits to documenting your professional life in social. You’re helping to build the brands of your company and your colleagues.

Employees are a trusted and credible source of information about their companies, according to Shel Holtz. Take that responsibility seriously and be sure you’re communicating in alignment with your company’s values, brand and social media policy.

And as we approach the end of the year and you summarize your key accomplishments, your social media feeds are a powerful input. They document many of your key accomplishments. You can add to quantifying their impact by the reach and the engagement of your posts.

As you head into a new week, what are you doing, experiencing and learning this week that you can share in social media?