Feeling overwhelmed by studies saying you should post a daily LinkedIn status update?
Start with something more manageable. Spend a few weeks reading and responding to others’ status updates instead.
Take a few minutes each morning or during a lunch break to scroll through the updates in the “home” icon of your LinkedIn mobile app.
Why? Here are 5 reasons.
- Notice which updates get the most interaction. What updates are getting multiple likes, comments and shares? What is it about the update that is so appealing?
- Identify what types of updates you’re drawn to. This will help you not only formulate the types of status updates you’d like to share, but it will also guide you on format, tone and length.
- Take note of cringe-worthy updates. Identify why these updates don’t work. Put them on your list of things-not-to-do in LinkedIn, along with updates that are personal, political or unprofessional.
- Engage with your network. Tap the “like” button for posts you enjoy. Leave a brief, upbeat comment that congratulates your colleague and adds your point of view. Remember that any content you engage with reflects on you, your personal brand and your employer, so be sure to look before you like.
- Expand the conversation. If the content aligns with your professional interests, share it with your network along with a brief comment from your point of view. Be sure to look before you link, reading the full update and any links before sharing. And if someone in your network would be interested in the update, mention their name in your comment so they’ll be notified.
Tip: Find your favorites
Over time, develop a list of people in your network who are reliable sources of information and insights.
Several of my AT&T colleagues consistently post valuable updates. Here are a few (along with my note that opinions expressed in this blog are my own) . . .
- L. Michelle Smith shares inspiring news about diversity and inclusion.
- Steve McGaw posts timely updates on the latest technology for business.
- Jennifer Van Buskirk shares useful and inspiring leadership messages.
Who are the people at your company or in your network who are valuable go-to sources of news, information and inspiration? Check out their updates often to see what you can learn as well as share with your network.
Bonus tip: Create a strategy for the appearance of “Your Activity”
Check out how your likes, comments and shares appear in the mobile version of your LinkedIn profile. Under “Your Activity,” the 3 most recent interactions appear, with the most current one first (on your laptop, the 6 most recent interactions appear). What do you want to display on top?
Think about who you’re meeting with for the first time today. They may pull up your LinkedIn profile before, during or after your conversation. Consider what you want them to see.
You could like, comment on or share content relevant to your meeting topic. You could check out what status updates the person you’re meeting with posted recently. You could like, comment on or share those updates as appropriate.
What’s your strategy for engaging with your network’s status updates?