You get a big compliment every time someone reshares your LinkedIn article with their connections.
Each reshare is a valuable endorsement of your content, and it reaches a broader audience.
(This where I remind readers that opinions expressed in this blog are my own.)
What’s a good way to respond?
For starters, you have to go looking.
Most of the time when you get a compliment, you know about it right away. You’re there. You’re present.
In the case of LinkedIn reshares right now, someone may compliment you and you might not know immediately.
You’ll know about a reshare if one of three things happens. First, if someone @mentions you in their update, you’ll receive a notification. Second, you can actively look at the article analytics. And third, you’ll see them in a weekly LinkedIn publishing digest email.
Here’s a simple process for engaging with people who reshare your articles.
Access the article analytics each day and click on the “reshares” link. There you’ll see who has shared your article, if they included an update message with it and what that update message says.
See if each person is in your network or not. Visit each profile to identify common interests and mutual connections. Look at each person’s own articles and updates.
“Like” the reshare and leave a comment. Thank the person for sharing your article. Personalize your message by relating it to their update message, if they included one. Add information of value in the comment for both the person who reshared and for their network.
Mention the person in your comment. By mentioning the person’s name, they will receive a notification that you posted a comment. This increases the likelihood that they will actually see your comment.
“Like” and comment on one of the person’s articles or updates. Choose a recent one that is most closely aligned with your own content strategy. Social media is all about reciprocity, and this is a perfect scenario to reciprocate. Consider resharing it if it’s especially pertinent to the type of content you usually share.
The most important thing I’ve learned here is to be proactive in looking at reshares – they won’t find you. You have to find them. And take action.
Now that I’ve been posting one LinkedIn article each week, I can’t wait to dig into the data. I’ll share learnings in future posts.
In the meantime, how do you engage with people who reshare your articles?