by Caroline Leach | May 31, 2020 | Careers, Leadership, Social Media
A heartening trend is shaping up on LinkedIn.
Multiple people are posting with offers of helping others during these turbulent times.
It may be a LinkedIn reference for someone who lost their job due to the global pandemic. It may be an introduction to someone else in their network. It may simply be encouragement to keep pushing beyond rejection. It may be valuable ways of fighting the racism that is front and center in our national consciousness.
Shelley Zalis, CEO of The Female Quotient, recently posted an invitation inviting people to contact her for help and connections to her vast network.
Savannah Rayat offered to help people she knows who have been laid off, by putting them in touch with a company or sending an email putting in a good word for someone.
Randa Hinton and Anika Fisch are launching a new podcast. It’s called Opportunity Unknown They’re helping fellow job seekers by chronicling their journey as recent grads searching for meaningful jobs during a pandemic.
Karyn Spencer and Charlene Wheeless have offered their perspectives on what’s happening in the aftermath of this past week’s horrific events towards Black people in our country.
Men are part of these dialogues as well, and I applaud their efforts to help others navigate these difficult times.
As I sort through the truly disturbing news in our country this weekend, I am heartened by pictures of police in Camden, New Jersey; Flint, Michigan; Santa Cruz, Calif.; and other communities nationwide.
They are joining arms with protesters, sometimes taking a knee, and peacefully de-escalating tensions. This is so important to help us start listening to each other and making meaningful change.
As for me, I invite people in my network to reach out if I can be of help. I’m happy to make introductions, share perspectives, and listen to your journey.
Each of us has something to offer others at this time. It’s especially powerful if we help someone who is different in some way from ourselves. What are you doing to help make the world a better and more just and equitable place?
by Caroline Leach | Jan 28, 2018 | Careers, Social Media
How does a two-minute chance meeting at Starbucks turn into 100+ likes and positive interactions in social media?
When your colleague asks another colleague to take a quick picture and shares it on Instagram, Twitter and Facebook with a fun caption promoting #LifeatATT.
That person is TeNita Ballard, a passionate champion for diversity and inclusion at AT&T. We both work in Southern California, and we ran into each other at the company’s headquarters in Dallas this week. (Note: opinions expressed in this blog are my own.)
I’ve written about TeNita before in the secret to fitting social media into your professional life. She was the first example I held up of people who are especially good at documenting the highlights of their professional lives.
She’s always looking for ways to share the public side of her work — from Chief Diversity Officer Corey Anthony’s recent visit with employee resource groups to the Los Angeles African American Women’s Public Policy Institute at USC.
This is all part of a strategy to simply document your day, rather than attempting to create content above and beyond what you’re already working on.
Gary Vaynerchuk, CEO of Vayner Media, articulates it well in his post, Document, don’t create. It’s an easy and authentic approach.
To get started, ask yourself a few questions …
- What are you working on that you can share publicly?
- What actions are you especially excited about?
- What information would benefit your network, promote your colleagues, and/or amplify your employer’s brand?
Many good examples of this appeared in my social media feed this month.
Fiona Carter, Chief Brand Officer at AT&T, shared a gathering of high-powered marketers convening to discuss big topics around gender equality. It highlights the company’s leadership in improving the representation of women and girls in advertising in the #SeeHer industry initiative.
Mo Katibeh, Chief Marketing Officer for AT&T Business, sparked advance interest in his presentation at the 2018 AT&T Business Leadership Kickoff meeting with a picture of his rehearsal, the group’s theme for the year and @mentions of key colleagues.
Karyn Spencer, VP of Hello Lab at AT&T, shared an interview clip at the Sundance Film Festival of the work she and colleagues have been doing, especially in the areas of inclusion and diversity.
It was one of several interviews Carrie Keagan conducted during the event, with Nicholas Bianchi posting the great news that “AT&T was the #1 mentioned brand on Twitter at Sundance.”
While I wasn’t at Sundance or the power marketers’ dinner, I felt like I was part of the experiences, thanks to my colleagues. I did get to see Mo Katibeh’s presentation, and it was well done. After coming across his post, I looked forward to seeing his talk.
To wrap up my own week back in Southern California, I hosted three students from USC Annenberg at AT&T’s El Segundo campus – Gina Wanless, Kaitlin Rhodes and Avalon Harder.
They are finishing graduate and undergraduate programs this spring. I’m excited to see the great things they’ll do next.
What you you doing this week that you can share in social media?
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