11 Engaging Topics for LinkedIn Status Updates

If a LinkedIn status update every weekday is ideal, how do you come up with enough engaging content?

Here are 11 simple content ideas. They can be tailored to reflect your goals for LinkedIn and your professional interests, as well as be easy to integrate into your day.

When you share content using these ideas, you can add your point of view. And you can engage your network by asking questions about their perspectives.

Here goes . . .

Your company’s employee advocacy program. More companies are enabling and empowering employees to share company news in their own personal social media through an employee advocacy program. If your company offers this, it’s an easy way to provide valuable content and be a brand ambassador for your employer.

Your professional associations. What organizations do you belong to? Where do you look for training and development? You’ll often find the latest thinking in your field that you can share with your network. A few of my favorites in corporate communications are the International Association of Business Communicators, the Public Relations Society of America and the Forum-Group for communications leaders.

Your favorite industry and career news sources. What are your go-to sources for news about your field or the world of work? On the top of my list are Harvard Business Review and Fast Company.

Your alma mater. Colleges and universities are helping their alums be lifelong learners. Have you checked out yours lately? As an alumni ambassador for the USC Annenberg School for Communication and Journalism, I’ve shared information about event content and information such as the Relevance Report.

Your colleagues’ content. What are people in company and your network posting? Keep an eye out for articles posted to LinkedIn that align with your goals and share those. A few of my favorites are by Carlos Botero, Rachel Ybarra and Jennifer Van Buskirk.

Books you’re reading. What’s on your Kindle or your nightstand that has a business and professional focus? Share what you’re reading and what you’re learning. For me it’s Option B: Facing Adversity, Building Resilience, and Finding Joy by Sheryl Sandberg and Adam Grant. It has two daily practices that would probably benefit everyone – note 3 things you did well and 3 moments that brought joy.

Conferences and events you’re attending. What virtual or in-person development activities are you involved in? What are you learning? Share your key takeaways in a status update. Include photos of the event and people you’re meeting.

What you’re learning. What’s your development plan to learn new skills this year? Are you taking online courses, pursuing a nanodegree or listening to podcasts and TED talks? Share status updates about what you’re learning and how you’re preparing for the future. Include your perspective on why these skills will be critical to the future of work, your industry and your employer.

Speaking engagements you’re doing. Anytime you’re speaking, whether it’s a conference or a webinar, it’s a great opportunity to post an update. Share your big idea or interesting questions people asked after your talk.

Key holidays. Look at the calendar each month and identify key events. May and June, for example, are big graduation months. You could share the best career advice you got at graduation or the most important thing you’ve learned since graduation. One of my posts that got great engagement was a leadership quote and a beautiful photo from iStockPhoto on Martin Luther King, Jr. Day. Keep an eye out for hashtag holidays – like #NationalMentoringMonth in January #GetToKnowYourCustomers day in July – and create posts about them.

Your blog. Do you have a blog about your profession and your industry? LinkedIn is a perfect place for a status update each time you post new content. If you’ve been blogging for a while, look through the archives to see what’s still timely. Your status update could include fresh information or a new take on the original post.

For the month of May, I’m going to conduct an experiment. I’ll further test these content ideas by posting a status update to LinkedIn on every workday of the month. That’s 22 status updates.

In future posts, I’ll share what I learn in the process about creating an editorial calendar, responding to comments, evaluating analytics, increasing engagement and more.

In the meantime, what would you add to this list of content ideas?

How to Get Started with LinkedIn Status Updates

Feeling overwhelmed by studies saying you should post a daily LinkedIn status update?

Start with something more manageable. Spend a few weeks reading and responding to others’ status updates instead.

Take a few minutes each morning or during a lunch break to scroll through the updates in the “home” icon of your LinkedIn mobile app.

Why? Here are 5 reasons.

  • Notice which updates get the most interaction. What updates are getting multiple likes, comments and shares? What is it about the update that is so appealing?
  • Identify what types of updates you’re drawn to. This will help you not only formulate the types of status updates you’d like to share, but it will also guide you on format, tone and length.
  • Take note of cringe-worthy updates. Identify why these updates don’t work. Put them on your list of things-not-to-do in LinkedIn, along with updates that are personal, political or unprofessional.
  • Engage with your network. Tap the “like” button for posts you enjoy. Leave a brief, upbeat comment that congratulates your colleague and adds your point of view. Remember that any content you engage with reflects on you, your personal brand and your employer, so be sure to look before you like.
  • Expand the conversation. If the content aligns with your professional interests, share it with your network along with a brief comment from your point of view. Be sure to look before you link, reading the full update and any links before sharing. And if someone in your network would be interested in the update, mention their name in your comment so they’ll be notified.

Tip: Find your favorites

Over time, develop a list of people in your network who are reliable sources of information and insights.

Several of my AT&T colleagues consistently post valuable updates. Here are a few (along with my note that opinions expressed in this blog are my own) . . .

  • Steve McGaw posts timely updates on the latest technology for business.

Who are the people at your company or in your network who are valuable go-to sources of news, information and inspiration? Check out their updates often to see what you can learn as well as share with your network.

Bonus tip: Create a strategy for the appearance of “Your Activity”

Check out how your likes, comments and shares appear in the mobile version of your LinkedIn profile. Under “Your Activity,” the 3 most recent interactions appear, with the most current one first (on your laptop, the 6 most recent interactions appear). What do you want to display on top?

Think about who you’re meeting with for the first time today. They may pull up your LinkedIn profile before, during or after your conversation. Consider what you want them to see.

You could like, comment on or share content relevant to your meeting topic. You could check out what status updates the person you’re meeting with posted recently. You could like, comment on or share those updates as appropriate.

What’s your strategy for engaging with your network’s status updates?