Five weeks remain in 2022. That’s 34 days. It’s a good chunk of time. Yet many people decide to “wait until after the holidays” to start on their big goals and projects.
Here’s a question for you. How would ending the year strong set you up for a better year ahead?
“Ending strong” means taking steps every day, now, toward your goals and dreams. They can be small steps. One action each day.
Over five weeks, they add up toward meaningful progress. And having a sense of progress is what inspires and motivates us.
Heading into 2023, what daily actions will be the most meaningful to you?
Ah, the week between Christmas and New Year’s Day. It’s the last one of the year. A time to spend with family and friends. A time to reflect on the past and its lessons. A time to plan for the future.
And a time to take a few actions to close out your social media strategy for the year and get it ready for the coming year. Here are six strategies for what could become an annual ritual. You don’t have to do them all. Just pick and choose what speaks to you the most.
Reflect on your accomplishments and update your social media. A former colleague Angelica Kelly is the inspiration for this one. Every year she says she “takes stock of the personal and professional, considering what I’m grateful for and what I want to improve.”
She uses LinkedIn “like a notepad” to do an annual update after her reflection process. She puts everything professionally relevant in her LinkedIn profile. This includes accomplishments, interests, volunteering, and big projects that highlight her transferrable skills and new knowledge she’s gained.
If you did a year-end performance assessment as part of your job, you can easily flow those updates into your LinkedIn profile. You could also look at your Twitter, Instagram and other profiles to see if anything should be refreshed.
Assess your social media activity against your goals. Did you want to ramp up your engagement with any particular social platform? Share more content relevant to your professional interests? Build your network and connect with a diverse group of people?
See how you did against any social goals you set at the beginning of the year. One of my big goals was to conduct social media research to understand in a data-focused way how professionals are using social media to build their careers. It was a big learning experience and something I plan to do annually.
Another goal was to start consulting with people on how to boost their careers in social media. I worked with a few people pro bono in the first half of the year to develop and refine my approach. You know who you are, and I thank you from the bottom of my heart for the opportunity.
This was invaluable when I my business The Carrelle Company was born on Labor Day. One of the most pleasant surprises was that my blogging and LinkedIn article writing generated a group of people interested in working with me.
Show your network some professional love. Take time to scroll through people’s content. By commenting on great content, you can easily connect with members of your network. That keeps you top of mind with people you care about, whether it’s for them to seek professional advice from you or consider you as a job candidate.
Think about who’s not in your social networks who should be. Sure, look at the algorithms to see who pops up. But also think about the projects you’ve worked on and the organizations you’ve been active in. There may be some people you should connect with. Or maybe there are some aspirational connections you’d like to make with people you want to get to know better.
Share your #bestnine2018 from Instagram if they are professional in nature. These could be your actual best performing posts of the year, or you could choose your favorite nine. Post them anytime up through New Year’s Eve, and share them in other networks like Twitter and LinkedIn.
Here are some tips from Dawn Geske writing for the International Business Times on how to do it. Also, scroll through the posts of others for ideas on content and captioning. Leave comments on ones that speak to you the most strongly. It’s a great opportunity to touch members of your network and share year-end greetings.
Listen, watch and read up on 2019 social media trends. Check out what experts are saying about what the new year will hold for social media, so you can up your own game for your career.
My main takeaway? Always focus on your audience and what’s in it for them.
In an upcoming post, I’ll do a roundup of the top trends for the coming year.
Consider a theme for the new year to guide your social efforts. Every year since 2011 I’ve had a theme word for my life, and that includes how I choose to show up in social media. Because I launched a new business in 2018, my theme word will have a lot to do with that.
Watch for more to come in an upcoming post about theme words. It will cover why they’re so powerful and how you could think about choosing a word that unifies and focuses all you do in the new year.
How else do you take stock of your year in social and get ready to shine brighter in a new one?
Motivation. A theme is a personal rallying cry you can apply to everything you do, in social media and in real life. It can help motivate you to take small steps towards your goals, day after day.
Focus. A theme tells you what’s important. And what’s not. It helps you decide in an instant if you’re spending your time in the most important ways to you.
Integration. A theme brings everything in your life together, both professional and personal. Your actions support and build on each other in an integrated way.
Meaning. A theme gives meaning and purpose to every action you take. Your reason for choosing your theme gives you the “why” of your goals and actions.
2018 is year eight for me of having an annual theme. My latest theme came to me while participating in Seth Godin‘s online marketing seminar over the summer.
Seth is a bestselling author and entrepreneur, with an incredible blog on marketing, respect, and the way ideas spread. Everything in Seth’s course focused on his view that “marketing is about creating change.”
Toward the end of the class, a book arrived in the mail. It was called Footprints on the Moon, with a cover photo of Neil Armstrong. One of the sections was called “Buzzer Management.”
Parts of it went as follows:
“I started the quiz team at my high school. Alas, I didn’t do so well at the tryouts, so I ended up as the coach, but we still made it to the finals.
It took me 30 years to figure out the secret of getting in ahead of the others who also knew the answer (because the right answer is no good if someone else gets the buzz):
You need to press the buzzer before you know the answer.
As soon as you realize that you might be able to identify the answer by the time you’re asked, buzz.
Between the time you buzz and the time you’re supposed to speak, the answer will come to you. And if it doesn’t, the penalty for being wrong is small compared to the opportunity to get it right.
What separates this approach from mere recklessness is the experience of discovering (in the right situation) that buzzing makes your work better, that buzzing helps you dig deeper, that buzzing inspires you.
The act of buzzing leads to leaping, and leaping leads to great work.”
As soon as I read it, I knew my next theme had to be BUZZING. I have a habit of holding back, of waiting for perfection. And in that waiting, the world rushes by. Faster and faster, with each passing day.
It’s not comfortable, buzzing in before I’ve completely formulated my thought. But it’s exactly the reminder I need to weigh in and share my point of view. Sooner rather than later. And even if it’s not perfect.
Not in a reckless way. But in a faster way. In social media for career building, the topic of this blog, it’s still important to to keep it “light, bright and polite” in the words of Josh Ochs.
My theme gives me the extra nudge to keep learning and experimenting, while continuing to be positive and constructive in my approach to social media.
Other years’ themes have come in different ways.
Last December our family went to Disneyland over the holidays. It was crowded. Wait times were long. Our family of four ended up making it on only four rides. Yes, I calculated the per-ride cost, but I’ll spare you the painful details.
Because there was a big upside. One of the rides inspired my theme. We ended up in the front row of Soarin’ Around the World. We had a bird’s-eye view of some of the most beautiful scenes on the planet.
And there was my theme – SOARING. All of the definitions worked: to fly or glide at a great height, to rise or ascend to a height, and to rise or aspire to a higher or more exalted level.
I’m happy to say that my theme inspired and focused my efforts. It helped me to achieve several personal and professional goals during the year.
What first prompted me to choose a theme word was a particularly intense work project in 2010. I poured significant energy into designing and delivering a first-ever, week-long leadership development program for my employer. I put my heart and soul into it, giving it the energy and attention it needed to be successful.
But in the process, I seriously neglected myself. My life had become to full. It was like an overstuffed closet. As a result, I made several changes to my life in 2011.
It began by thinning my calendar of commitments, letting the clock run out on too many community activities. Next I brought thinning to my stuff, clearing out clutter and saying farewell to things I no longer needed. Then I applied thinning to myself, focusing on better nutrition and exercise, ultimately becoming a lifetime member of Weight Watchers.
My theme word was THINNING. Often we need to let go of the old to create space for the new. That’s what my theme word did for me that year. It opened up the space I needed to achieve new goals. The next year my theme word naturally evolved to BUILDING.
It wasn’t until after I stumbled upon the idea of a theme word on my own that I realized others promote this practice too.
As you build your career through social media in the coming year, a theme can focus and inspire your efforts. Beyond that, it can be a rallying cry for everything you do.
I’m excited to see what the act of buzzing will bring. As a start, it will free me from always thinking I already have to have the answer. In today’s world, we’re all seekers, looking for the answer amidst constant change. That makes experimenting, testing and iterating more important than ever before.
Then ask yourself these 4 questions to make your own social media game plan.
What are your company’s big goals? Is your CEO sharing the company strategy with employees this month or quarter? How about other C-suite leaders? Access any and all public information about your company’s strategic plans for the year. Be clear on the top goals and the order of priority. And be sure what you share in social media is public information only.
What are your team’s goals? How do the company goals translate into your department’s goals and ultimately your team’s goals? Where does your team help drive the strategy toward execution? What new and different approaches can you and your team try this year?
What are your professional goals? How do your team goals translate into your own professional goals? What do you need to accomplish this year? What stretch assignments do you want to tackle? On the development side, what do you want or need to learn? How will you accomplish that?
How will use use social media to achieve your goals and tell your story? Does social media play a role in achieving your goals? If it hasn’t before, could you incorporate it this year? When you achieve goals, how will you use social media to tell your story? What conferences are you attending? Where are you speaking? What are you blogging?
At this point, focus on “what” your goals will be. Don’t worry about the “how” at this point.
Why?
If you’re not sure about how to execute a goal, that can stand in the way of setting it in the first place. And just because you don’t exactly know how to do it, that doesn’t mean it can’t be done.
You’ve probably had many “first times” in your career. What did you do when your boss asked you to take on a new project, something you’d never done before? You can reflect on and use those experiences in the same way when you get to the “how” part of actually accomplishing your goals.
A former boss came to me some years ago and said the CEO wanted to do an employee engagement survey. My boss asked me to lead it.
That was beyond my role at the time as a corporate communications leader. There was a moment of terror, but after a few minutes it sounded like a fascinating project.
In thinking through the “how,” I realized I could build on the communications-related surveying I’d done, engage with experts and partners, create a team, map out a plan, execute it, learn and adjust as we went.
With so much information available online, you can research any topic and come up with ideas. Being able to figure it out is a skill that becomes more important every day.
Most striking were his words about client meetings and commitments. A client would ask for something, and the group would agree it would be delivered the next day.
Later, Mark and his colleagues would look at each other and say they had no idea how to do what they’d just committed to. But they had all night to figure it out. And figure it out, they did. Time and time again.
If they could do it, so could I. And so can you.
For now, take some time to set your social media goals for the year.
Here are mine:
Amplify my employer’s social media strategy through its Social Circle, by sharing 3 posts each week.
Give corporate professionals a roadmap to social savvy through this blog, by posting 2 times a week (note: opinions are my own in this blog).
Share appropriate highlights of my work in social media, by posting something at least 2 times a month.
Learn about how social media is changing and evolving, by listening to 5 podcasts each week during drive time.
Help others by sharing and commenting on their valuable content, at least 3 times a week.
Each goal is measurable, with a number attached to it. As the year goes on, I’ll assess if this is the right frequency or if tweaks need to be made.
None of my goals have anything to do with followers. In part that’s because I can’t completely control those numbers. Sure, the goals I’m pursuing are likely to attract followers. But I’m focused on actions I can 100% control on my own.
Here I’m influenced by Gary V‘s ideas on Building a Personal Brand, a Udemy course I finished today. One of the biggest takeaways? “Consistency almost trumps everything,” Gary says.
Another pearl from Gary? This one is for combating fear of failure: “Spend all your time in the in-between space, the time between starting and stopping.”
What’s your social media game plan for the year?
Don’t worry yet about the “how” of making it happen. “How” will be the subject of many future posts.
Habits inform how we live our lives each day. And over time that adds up to who we are.
Habits underpin the goals we set, often at the start of a new year or season.
Whether it’s exercising more, working better or spending time with loved ones, goals are achieved bit by bit, in the smaller tasks we repeat on a regular basis.
The daily dozen concept came from Walter Chauncey Camp. Known as “the father of American football,” Camp devised a set of 12 exercises called the daily dozen while he worked for the U.S. military.
Here’s my daily dozen – 12 exercises for body, mind and spirit:
But why wait for a stressful situation to try power posing? Pre-emptively, I’m doing a power pose every morning. Arms stretched out, excited about what I’ll do each day and what each one will bring. Completion time: 2 minutes.
2 sets of arm weights. While I understand why weight training should be done every other day to rest tested muscles, it’s hard to remember to do something every other day. It’s easier to do something daily, because it doesn’t require a lot of thought.
So I’ll split up my arm weight regimen. One day I’ll do 2 sets of weights, followed by a different 2 sets the next day. That way it’s daily, but different each day. Completion time: 5 minutes.
2 vitamins. This one’s easy. I’ve been taking vitamins for years. It takes seconds, it’s good for me and it gives me a small sense of accomplishment. This fuels the ability to meet other goals.
Have you ever added a task to your list after you completed it, just for the satisfaction of crossing it off as done? This goal is a similar concept. Completion time: 1 minute.
1 reasonable to-do list. Too often my master list of everything that needs to be done serves as my daily to-do list. Instead, I’ll make a daily list, the night before, of my top 5 priorities for the following day.
5 fruits and veggies. This comes from Michael Pollan’s mantra to “eat food, not too much, mostly plants.” In my case that’s berries with breakfast, salads for lunch and fruits and veggies for snacks.
This is how I lost weight a few years ago. It is painfully true that the really hard part is not losing weight, but maintaining the new weight. Completion time: negligible.
30 active minutes. Successful weight maintenance is easier with daily exercise. That’s been a habit of mine for quite some time. And I’ve upped the ante with my green-day challenge to reach 10,000 steps every day.
It’s also fun to mix it up and try new forms of exercise. This year I’m looking forward to more stand up paddle boarding and yoga. Completion time: 30 minutes.
3 family member time. Life is full with a spouse and 2 teens in high school plus 1 rescue dog. Sometimes it feels like group texts are our most often used means of communication and connection.
So I sit in the dining room in the evenings, to connect with everyone during homework and dinner time. Besides chatting for a few minutes about everyone’s day, I can do my “homework” from the office while they do theirs. Completion time: variable.
1 blog post. Initially I considered posting daily. But this would not be sustainable with my family and work commitments. What I can do is devote 30 minutes daily to blog-related activities: ideating, reading, researching, writing, posting or publicizing. Completion time: 30 minutes.
30 minutes of reading. Reading helps you relax, focus and learn– whether it’s my daily news ritual or reading to write a blog post. A great idea in Stretch co-authored by Karie Willyerd is to read from 3 different continents, to develop a global perspective. Does The Economist count for multiple continents?
When pressed for time, I can read on my iPad while on the treadmill (see “30 active minutes” above). And reading time counts as blog time (see above) if I’m researching a post. Completion time: 30 minutes.
3 things to be grateful for. Inspired by happiness and habits guru Gretchen Rubin, I end each day by writing down 3 things I’m grateful for. The list goes at the end of my morning pages (see above), hopefully creating a continuous loop of positive thoughts and actions. Completion time: 10 minutes.
7 hours of sleep. This may contribute the most to my well being. Life often feels like a trade-off between being close to caught up on the to-do list and caught up on sleep. But I can accomplish so much more when I’m well rested.
Sleep Cycle to the rescue, here. This app wakes you up at your lightest sleep point during a 30-minute interval that you specify. And it doesn’t subtract restless time, like another tracker I tried, which makes me happier. Completion time: 7 hours.
What’s your daily dozen?
____________
This is my 50th post since launching this blog on New Year’s Day 2015.
While I didn’t hit my goal of 2 posts a week, I’m proud of maintaining this blog during a busy and transformative year.
With 2016’s theme of leaping, I’ll post and publicize twice a week for a total of 100. Game on!
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