When you scroll through your LinkedIn feed, do you have a strategy for engaging with content?
Here are a few things to think about as you bring social savvy to LinkedIn.
How is the way you like, comment on and share content strengthening your network and building on your areas of expertise?
Do you consider how this engagement shows up in your activity feed that day for people looking at your profile?
With those questions in mind, here are 3 easy ways to approach content engagement.
- Like content that fits with your areas of expertise, interest and learning. Remember to look before you like, taking care to read the post and the link.
Be sure the content is aligned with your personal brand and your employer’s brand. Make sure the visuals are appropriate too.
Generally, stick with positive content. Don’t engage with negative or snarky items. Sure, you can read them to seek multiple points of view. But there isn’t much upside and there’s plenty of downside to engaging with them in a public way.
An exception to this is to provide a different point of view. Even then, however, think twice about whether it’s worth it.
Guidelines about liking content also apply to commenting on and sharing content – and with even more more rigor.
- Comment on content where you want to further a relationship with a connection and/or share your point of view on a topic aligned with your areas of expertise, interest or learning.
Keep it brief – 3 short sentences, max. Be upbeat. Be specific. Tailor your comment to the post, rather than writing something generic.
If you liked content, consider posting a comment. Why? Comments show greater commitment than likes and give insight into your thinking on the subject.
And there’s the rule of reciprocity in play – your comments may influence others to comment more frequently on your content. And that’s what you want in social media – engagement and interaction.
- Share content that is most closely aligned with your areas of expertise, interest or learning. This gives one of your network connections more visibility and it serves as valuable content in your activity feed. It’s a win for your connection and for you, plus everyone viewing your content.
Sharing content from your connections is an easy way to post frequently, reach more of your audience and benefit your connections – all at the same time.
What could be better?