Social Savvy Strategies for Attending a Conference

Do you have a social savvy strategy for the next conference you’re attending?

This is top of mind for me this week. I couldn’t be more excited to attend the The 2017 MAKERS Conference for women’s leadership, which starts tonight.

With the recent film Hidden Figures, I look forward to hearing from Academy Award-winning actress Octavia Spencer, pictured above, and the other luminary women and men who will be speaking.

My employer is a sponsor of the conference, and I could not be more proud. (This is where I remind readers that opinions expressed in this blog are my own.)

Here are some ideas about making the most of your conference experience in social media.

PROMOTE

How can you amplify awareness of the conference and its goals?

  • Check out the social media plan for the conference. For MAKERS, this came in a series of pre-event emails with sample messages and great content to share.
  • Know and use the relevant hashtag(s). #BEBOLD is the MAKERS hashtag. It’s perfect because it stands out in all caps and its brevity saves characters.
  • Share pre-conference information in your social networks. In the weeks leading up to the conference, I’ve shared content in Twitter and LinkedIn.

CONNECT

How can you get to know new people you can learn from?

  • Check out the attendance list in advance. If anyone already in your network is attending, you can reconnect as well as identify new people you want to meet.
  • Be active in the event app – or in a social media group. Add your picture and key info to your app profile. Send messages to people you want to meet in person.
  • Introduce yourself to 5 to 10 new people at each session. A goal to say hello to a focused number of people makes connections meaningful and manageable.

SHARE

How can you share valuable content with your social networks?

GROW

What can you do after a conference to share the learnings, increase the impact and grow the new network connections you made?

  • Share with your colleagues. Post a summary for appropriate groups in your company’s social intranet or present it in a face-to-face meeting.
  • Take one new action. Commit to doing one thing that will make a difference. My #BEBOLD action will be the subject of a future post.

How do you make the most of a conference experience in social media?

What’s Driving the Future of PR and Communications

What does the future hold for PR and communications? Check out the Relevance Report.

New from the USC Center for Public Relations this month, it’s full of innovative ideas on what’s ahead.

Global. Mobile. Video. Data. Emotion. These are just a few of the trend areas accelerating in the year ahead.

The biggest learning for me? It’s the parallel and seemingly paradoxical rise of data and emotion as drivers of influence. Data drives better decision making, while emotion is a prime influencer of people’s opinions and behaviors.

Find out more in my latest blog post on the USC Annenberg Alumni website.

It’s about what you’ll learn in this insightful report, with nuggets of wisdom from Annenberg’s Bob Feldman and Heather Rim as well as Pulitzer Prize-winning author Thomas Friedman.

The post is part of being a proud Annenberg Alumni Ambassador this school year. It’s a thrill to share the best of this distinguished school for communication and journalism.

The Relevance Report gives timely insight into trends that will impact society, business and communications. It features thought pieces from communications leaders who identify the issues, ideas and innovations that will be relevant to the communications industry in 2017.

Is Everyone Faking It?

Business People Meeting Growth Success Target Economic Concept

Yes, everyone is making it up as they go along.

And that means you can, too, as you work toward your biggest goals.

I’ll tell you why in my post on the USC Annenberg Alumni website.

I’m a proud Annenberg Alumni Ambassador this year, sharing all the best of this distinguished school for communication and journalism.

Some of my fellow ambassadors, pictured below, were featured alums at the Annenberg NETworks event this fall with students and recent grads.

What a fun evening it was, full of interesting people and fascinating conversations.

#FightOn!

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