Ah, the week between Christmas and New Year’s Day. It’s the last one of the year. A time to spend with family and friends. A time to reflect on the past and its lessons. A time to plan for the future.
And a time to take a few actions to close out your social media strategy for the year and get it ready for the coming year. Here are six strategies for what could become an annual ritual. You don’t have to do them all. Just pick and choose what speaks to you the most.
Reflect on your accomplishments and update your social media. A former colleague Angelica Kelly is the inspiration for this one. Every year she says she “takes stock of the personal and professional, considering what I’m grateful for and what I want to improve.”
She uses LinkedIn “like a notepad” to do an annual update after her reflection process. She puts everything professionally relevant in her LinkedIn profile. This includes accomplishments, interests, volunteering, and big projects that highlight her transferrable skills and new knowledge she’s gained.
If you did a year-end performance assessment as part of your job, you can easily flow those updates into your LinkedIn profile. You could also look at your Twitter, Instagram and other profiles to see if anything should be refreshed.
Assess your social media activity against your goals. Did you want to ramp up your engagement with any particular social platform? Share more content relevant to your professional interests? Build your network and connect with a diverse group of people?
See how you did against any social goals you set at the beginning of the year. One of my big goals was to conduct social media research to understand in a data-focused way how professionals are using social media to build their careers. It was a big learning experience and something I plan to do annually.
Another goal was to start consulting with people on how to boost their careers in social media. I worked with a few people pro bono in the first half of the year to develop and refine my approach. You know who you are, and I thank you from the bottom of my heart for the opportunity.
This was invaluable when I my business The Carrelle Company was born on Labor Day. One of the most pleasant surprises was that my blogging and LinkedIn article writing generated a group of people interested in working with me.
Show your network some professional love. Take time to scroll through people’s content. By commenting on great content, you can easily connect with members of your network. That keeps you top of mind with people you care about, whether it’s for them to seek professional advice from you or consider you as a job candidate.
Think about who’s not in your social networks who should be. Sure, look at the algorithms to see who pops up. But also think about the projects you’ve worked on and the organizations you’ve been active in. There may be some people you should connect with. Or maybe there are some aspirational connections you’d like to make with people you want to get to know better.
Share your #bestnine2018 from Instagram if they are professional in nature. These could be your actual best performing posts of the year, or you could choose your favorite nine. Post them anytime up through New Year’s Eve, and share them in other networks like Twitter and LinkedIn.
Here are some tips from Dawn Geske writing for the International Business Times on how to do it. Also, scroll through the posts of others for ideas on content and captioning. Leave comments on ones that speak to you the most strongly. It’s a great opportunity to touch members of your network and share year-end greetings.
Listen, watch and read up on 2019 social media trends. Check out what experts are saying about what the new year will hold for social media, so you can up your own game for your career.
As a start, give a listen to 13 Social Media Experts Share Their Biggest Piece of Marketing Advice. It’s from one of my favorite podcasts, The Science of Social Media by Brian Peters and Hailley Griffis at Buffer.
My main takeaway? Always focus on your audience and what’s in it for them.
In an upcoming post, I’ll do a roundup of the top trends for the coming year.
Consider a theme for the new year to guide your social efforts. Every year since 2011 I’ve had a theme word for my life, and that includes how I choose to show up in social media. Because I launched a new business in 2018, my theme word will have a lot to do with that.
Watch for more to come in an upcoming post about theme words. It will cover why they’re so powerful and how you could think about choosing a word that unifies and focuses all you do in the new year.
How else do you take stock of your year in social and get ready to shine brighter in a new one?
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