10 Tips for a Perfect Podcast

Microphone ready on stand, all set for concert to begin

Podcasts are a powerful way to share your story.

But what exactly is a podcast?

It’s “a digital audio or video file or recording, usually part of a themed series, that can be downloaded from a website to a media player or computer,” says Dictionary.com

Podcasts are taking off. From 2015 to 2016, podcast listening was up by 23%, Jay Baer reported from Edison Research‘s work.

What’s driving the growth? People enjoy greater mobility with smartphones and tablets, Baer says, rather than being tethered to a laptop. Podcasts are easy to listen to on the go.

This is why podcasts have become part of my own personal learning plan and drive-time strategy. Although I’m lucky by Los Angeles traffic standards, I spend more than 60 minutes commuting each day.

That’s a perfect chunk of time for learning. And with lifelong learning being both a pleasure and an imperative, what better time to listen to a podcast?

Data analytics and social media are at the top of my learning agenda. I’ve been enjoying FiveThirtyEight, Freakonomics and Social Pros.

It’s easy to get started. Just search topics of interest on iTunes, download your favorites and start listening.

My work colleague Doug Magditch first got me thinking about podcasts. He invited me to be in his Life at AT&T series, one of his Corporate Communications initiatives.

(This is where I note that opinions expressed here are my own.)

Doug’s conversations with colleagues show how employees are delivering on the company’s mission to connect people with their world – everywhere they live, work and play.

With a degree in mass media, Doug began his career as a reporter and multimedia journalist. His creative skills as a storyteller, his editing skills weaving together a narrative and his on-air presence make Life at AT&T a hit.

He invited Eliska Paratore, Joan Marsh and me to share what it’s like to be a woman in a leadership role at the company. Timing it with election season, he framed it as hearing about leadership “from the veeps.”

This was my first experience with a podcast, and I learned a lot in the process. Here are 10 tips for a perfect podcast.

BEFORE

What’s the best way to prepare for a podcast? Become familiar with the format and give yourself plenty of interesting material to work. This helps with responding naturally and spontaneously during the recording session.

  • Listen to previous podcasts in the series. Understand how the format works. Identify what worked well and what you’d like to emulate.
  • Talk with others who’ve been featured. See what previous participants recommend for preparation. This is a step I wish I’d taken.
  • Think about the subject and what you want to say about it. Brainstorm and jot down ideas. Then narrow the focus to 3 key messages.
  • Gather ideas, anecdotes and data. Chose those that support your key messages. Look for ones that add interest and provide credibility.

DURING

Many of these tips came from listening to myself after the podcast came out and thinking about what I could do better next time.

  • Relax and have fun. Conversations are fun and sharing expertise is fun. Recording a podcast should be the same.
  • Stand up. The advice for standing up during a phone call to give your voice more energy translates well to a podcast recording. People sound more confident when they stand.
  • Use short sentences. This will help your listeners get your key points, not to mention making the editing process much easier.

AFTER

  • Promote your podcast. Tell your social communities about it and why they’d be interested in hearing it. In my case, that meant sharing the podcast in LinkedIn and  Twitter, including retweeting Doug.

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This was easy, thanks to our company’s Social Circle. It provides great content about our brand, ready for sharing by interested employees in their personal social networks.

Inside the company, employees commented on the podcast in an internal social space. When the podcast was released, I visited the page a few times a day to read comments, like and respond to some, and bring additional colleagues into the conversation.

If you’ve recorded a podcast, what worked for you? And what podcasts do you recommend?

Published by

Caroline Leach

Hi, I’m Caroline Leach. I help people and organizations tell their stories.

I’m a Marketing VP at AT&T, a former Communications VP at DIRECTV and an alum of the USC Annenberg School for Communication and Journalism.

This blog, Social Media Savvy for Corporate Professionals, shows you how to build your personal brand, advance your career and embrace your future. It helps you promote your employer and your network too.

Opinions expressed in this blog are my own.

Your comments are welcomed and encouraged. I’d love to hear from you!

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